Bob Freeze

The most common mistake I see from local businesses... Not claiming and managing their Google Business Profiles! This is a FREE service and directly impacts your customers' ability to do business with you. Just yesterday, I found two businesses in Spokane with incorrect hours on their Google listings. This is like sawing off the branch you're sitting on. #SmallBusiness #marketing #Google

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What are the top 3 trends to watch this AEP when buying Medicare Leads in California? Last AEP, we saw over 500k unique Medicare Advantage inquiries from California go through the PX platform, either as web leads, calls, or transfers. Here’s what we're expecting: Lower lead prices on average—Lead prices were lower than average compared to other large and densely populated states like Texas or Florida, and demand is less concentrated. For lead buyers, this means less need for specific bidding strategies. Balanced, distributed coverage- We observed strong, balanced coverage across California, with slightly higher demand from Los Angeles, the Bay Area, Bakersfield, and Sacramento. If those are key areas for you, a bidding or budget strategy for these cities can be useful. More plans, lower payments, and better benefits mean more competition- In 2024, nearly every Medicare beneficiary in California will have access to multiple Medicare Advantage plans. This benefits consumers and can lead to higher competition across carriers and TMPOs. Are there any other trends you've noticed? Need help building specific campaigns for this AEP? Let’s connect. For a detailed report on all trends in AEP 2023 across all states, see the link in the comments.

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We did an outdoor photoshoot with multiple Utah brands today!!!!! Kind of cool. Even cooler…. The fact that our background in ad buying has helped us make converting ad content. I’m talking ad content that converts!!!!! Not cool posts. Not feature heavy videos. But rather emotionally invigorating ads that feel genuine, honest and inspire the buyer to act. People don’t care the exact dimensions of a backpack. They want a backpack that helps them live their aspirational life. Sure features are cool, IF they directly fit with a lifestyle. Stop trying to promote products. Promote a lifestyle baby.

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If you're in the market to learn about Local SEO, please join us next week for a webinar where I'll discuss five easy steps to drive more customers to your business and increase your bottom line. #localseo #SEO #searchengineoptimiaztion #marketingwebinar

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Did you know that direct mail marketing can yield a remarkable response rate compared to other channels? Research shows that direct mail’s average response rate is around 4.9%, significantly higher than email at 1%. Understanding how to effectively use direct mail can truly empower dental practices to connect with potential patients. By crafting targeted messages that resonate with your audience, you not only stand out but also build lasting relationships in your community. Exploring this powerful strategy can help you tap into new opportunities for growth. What are your thoughts or experiences with direct mail marketing? Let’s share insights and support each other on this journey to success! #DentalMarketing #DirectMail #DentalHeroes #Empowerment #Community https://lnkd.in/ge_6Z5tq

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#Paidsearch advertising can be a game-changer for your practice—when done right! Here are 5 effective strategies to maximize your ROI and get more patients through your doors. 📈💰 1. Target Hyper-Local Keywords 🌍🔍 Patients typically search for providers close to home. Focus on geo-targeted keywords like “family physician near me” or “urgent care [city]” to capture local traffic. Optimize your campaigns to appear in location-based searches—this ensures you're reaching patients who are ready to book an appointment! 2. Use Google Ads Extensions for Trust & Credibility 📞⭐ Leverage ad extensions like call buttons, location info, and site links to enhance your ads. Adding patient reviews or star ratings helps build credibility, encouraging prospective patients to choose your practice over competitors. 📲 3. Retargeting Campaigns for Patient Conversion 🔄🎯 Visitors who check your site but don’t book an appointment may just need a little nudge. Set up retargeting campaigns to show tailored ads to past visitors. Offer reminders about special services, patient testimonials, or promotions to bring them back. 4. Focus on High-Intent Keywords & Negative Keywords 🩺📋 Prioritize high-intent keywords like “book a dentist appointment” or “schedule a dermatology consult.” Additionally, use negative keywords to filter out irrelevant traffic, ensuring your budget is spent on users ready to convert. 5. Leverage Landing Pages for Higher Conversions 🌐🛬 Sending ad traffic to your homepage? Not anymore! Create dedicated landing pages for each service you promote (e.g., physical therapy, telehealth, pediatric care). Optimized landing pages with clear CTAs will drastically improve your conversion rates. ✨ Bonus Tip: Don’t forget to measure performance and optimize regularly! Keep refining your strategy based on data insights to get the most out of your budget. 📊🔧 Ready to grow your healthcare practice with a strategic paid search plan? Let’s connect and discuss how to make it happen! 💬 #HealthcareMarketing #PaidSearch #PPC #DigitalMarketing #PatientAcquisition #HealthcarePracticeGrowth #SEM

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At DME Agency, our approach to Facebook, Google, and Instagram ads is backed by real data and proven results. 📊 With years of insights from past clients, we know the high-impact keywords to target, whether you’re looking to reach a specific state or region. We prioritize transparency, giving you clear insights on what’s driving results – so you can focus your budget on what works and skip what doesn’t. Let’s make every dollar count! 💸 #DMEAgency #DigitalMarketing #TargetedAds #SocialMediaAds #FacebookAds #GoogleAds #InstagramAds #DataDrivenMarketing #SEO #TransparentMarketing

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Why I Love SEO One of my clients is a commercial and residential painting contractor in Spokane Washington. Last week we were speaking about one of his specialties, Log Home Refinishing. He said, "i'd love to break into the Idaho market, that's where the millionaires and billionaires have homes". So, yesterday, we wrote a guide to Log Home Refinishing targeting McCall Idaho. Some of the Log Homes are over $10 Million. We wrote the Guide, published it and today for many related keywords, Chewelah Painting is ranking on Google in the top 3 spots. The result came in less than 12 hours not weeks or months. Interesting result. I'd say there is a 100% chance he starts getting calls from owners right away. It prompted an idea. Let's replicate the strategy in all the prime towns in Idaho including Sun Valley. In a month or two, Chewelah Painting, our client, will dominate the market and their business and lives will change forever. Profitable opportunities like this are everywhere in every niche. Even international markets. #loghomes #seo #idaho

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Medicare Direct Inbounds Medicare Direct Leads and Traffic sent directly to the buyer's site. Inbound Traffic All traffic is G2 certified, CMS approved, and comes from O&O sites. We can provide you with admin access to our website to view ad analytics and traffic stats. If you're in Florida, feel free to schedule a meeting with our Affiliate Manager. Let's make this AEP a success! #aep #aep2025 #medicare #medicareinbound #inbound #medicarraep #inboundcall

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What is stopping you from reaching your clinic goals? Is it the struggle for getting new patients, hiring troubles, etc.? My page is filled with FREE resources that will help you grow. #clinicowner #chiropracticmarketing #medspalife #businessowner #clinicgrowth #aesthetics #chiropractor #clinic

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This is your reminder to review all of your company’s online listings to make sure they are correct. #localSEO #GBP #propelyourpractice

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Ever wonder how your business compares to other Utah Small Businesses? 🤔 We've compiled the statistics and created a scorecard that outputs a Utah Small Business Power Score based on data from around the state. Get your score and see how your business compares and where there are areas for improvement! 📊 https://lnkd.in/gyw3rxqm

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Your email marketing has to be HIPAA compliant if you are a healthcare provider of any kind. Most practitioners we work with didn't realize that HIPAA and email can overlap. That's okay. Blind spots happen. What do you need to do to make sure your email marketing is HIPAA compliant? This will help you get started. https://lnkd.in/gB9PdRpF

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Want your integrative healthcare practice to rank higher in Denver local searches? Google Business Profile (GBP) is your secret weapon! Learn how to optimize your GBP listing to attract more local patients in our latest blog post. https://lnkd.in/gQaTrgFD #GoogleBusinessProfile #integrativehealth #DenverSEO

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How do you get a great website design quote? ⛔ Don’t panic search Google ⛔ Don’t throw together an RFP ⛔ Don’t rush into the process blind Here’s a great guidebook to getting the best price on a website! https://lnkd.in/gaY4dr_A No email address, no lead gen form. Just a PDF to get you started. #webdev #smallbusiness #gettingstarted

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