Bill Day

Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

5

A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

8

1 Comment

STAY ALERT WITH MDI ALERTS Our new MDI Direct media research and informed commentary service puts out a weekly Alert updating subscribers on new developments with our own, special, no nonsense, take on what they do and don't mean. Also included are many special reports with data we develop exclusively on subjects of great interest. You won't find anything like these elsewhere. So what are we talking about? The link, below, takes you to a section on our website that lists all of the recent MDI Alerts in chronological order. If you are really into media and its evolving impact as well as many media planning and buying issues, this list should whet your appetite. Take a look. https://lnkd.in/ezwk3WaF

2

📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

4

Excellent listen on the AdTechGod (™) pod with Catherine Perloff. A good glimpse into a bunch of topics from this year and into next: consolidation, shortening the supply chain, transparency, fraud, the role and impact of walled gardens, challenges creators are facing, and the influence of AI in journalism. Great to hear from the journalist perspective who can drill down clearly to the big key takeaways.

7

Vote and vote early if you can! And check out our latest blog. #snowballpm #directmailworks

3

Important insights from Adam Sechrist about the changing face of earned media and how we are continuously adapting to successfully share our clients’ compelling stories.

4

ICYMI: As retail media networks widen their scope, is a reckoning inbound? (Marketing Dive): Peter Adams, Senior Reporter. Expanding into offsite channels could alleviate supply pressures but brings more complex considerations around margins and transparency. This year, the focus for retail media networks is shifting from onsite advertising — running campaigns on assets the retailer owns, like a website — to the offsite world, in areas like connected TV […] #DOOH #digitalbillboards #digitalsignage

1

Read this part twice, "in order to identify issues and THEN address them." Seek to understand and then to solve. Also...processes can be tested; communications can be tested. Not everything is/or requires a tech solution. #citizenexperience #equity #efficiency #bpr

9

1 Comment

Several important takeaways in this interview: 1. The Stagwell study shows that ads placed adjacent to stories covering politics, inflation and crime perform AS EFFECTIVELY as ads placed next to business, entertainment and sports stories. Here is a link to the study https://lnkd.in/e47Gc_g7 2. An effective digital ad sales strategy includes both direct and programmatic channels. 3. The industry is making real progress on defunding MFA sites. Nice job, Association of National Advertisers. Thank you Joy Robins, The New York Times for sharing your experience and insights. Alliance for Audited Media

10

Build trust with your audiences using concrete data to amplify the reach and impact of your press releases. Learn more from Business Wire: how to enrich your content and fortify its influence and trustworthiness across all audiences. Learn more about how #data can enhance your #pressrelease, #communications, and #publicrelations strategies. Boost your #engagement and #askmehow https://lnkd.in/ehD3fgVY

1

Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

2

Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

7

Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

17

Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

13

Addressable TV advertising has grown significantly, with over 50% of advertisers now calling it a "must-buy." As streaming shifts to ad-supported content, marketers can reach consumers in new ways. But challenges remain around costs, data, and targeting.

2

Kamala PR bust provides Lessons to Tech Execs https://lnkd.in/g9xEmfrd Kamala’s PR strategy was absolutely horrible, and politics aside, there are many lessons for tech execs from her campaign to be aware of, stay away from, and implement.

2

🚨 Won't want to miss this webinar on masting Tik Tok, Reels, & Shorts for higher ed marketing with my friend John Azoni at UNVEILD Learn tactical advice and how to build up video content creation systems so you're not recreating the wheel each time. Sign up up below!

11