Ben Matheson

2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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🤩 Yeah, baby. Go-to-Market going mainstream! 🤩 🏆 Finally, getting the attention it deserves. GTM is evolving from a one-time new product launch to how a company operates every day - essentially becoming the company's operating system, unifying the X-functional teams working as "one team" focused on revenue growth and a great connected user experience— no more finger-pointing. 👉 👈 Yep, Marketing and Sales, we have all been guilty of this when the going got rough. 🥺 It has been a long road in Product Marketing, with many bumps and bruises along the way. 🤕 GTM is definitely "BetterTogether"! ☮️ ☮️ 🩷 🩷 🥂 Sangram Vajre, @Bryanbrown, and Lindsay Cordell have led the charge at  GTM Partners for the last 3 years 🔥 🔥 , redefining the future of GTM, making it simpler with Sangram's new book "Move" the 4-question GTM framework and a repeatable system with its innovative GTM OS (Operating System) that connects strategy and execution. Congratulations to all the 2024 GTM OS all-stars !!! 🤩 🏆 💪 I am excited to be part of the GTM OS movement as a GTM Partners certified advisor helping B2B CEOs, Founders, CMOs, CROs, Revops, and CS transform their GTM and align 🎯 their teams to accelerate growth. And yes, all of it sprinkled with a bit of "Better Together" good vibes. ☮️ Are you ready for 2025? Up your GTM game: 🔍 Take the free MOVE 4-question GTM assessment online (takes 5 minutes) https://lnkd.in/gCRw6fXm 📕 Buy the book https://a.co/d/iGXlOXk 💪 Consider getting your team GTM OS certified https://lnkd.in/gERTCj3x 🔥 Want to know more - feel free to book a time with me https://lnkd.in/g7MipHP7 Join a CXO roundtable on Nov 21st at 10 PST on GTM challenges for 2025 - DM me if you are interested in participating. Claude #GTM #GTM Better #ProductMarketing #2025planning

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Thanks Marketing Week for spotlighting our focus on human connection through humor in our approach to marketing the Workday brand! It’s really important to me that we don’t just market to companies– our goal should always be to make meaningful connections with the people that work at those companies. People do business with people, and ultimately, stronger connections build stronger businesses! https://bit.ly/4fcYNz0

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Our CEO Leagh Turner discusses how we're utilizing data to change the future of global trade

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💡💡💡Once again, Dan Morgese and the Gong Labs team share powerful insights about the state of revenue over the past year...and the key trends that will define success in 2025. 💡💡💡

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Revenue Cadences can seem complex. But they’re essential to keeping your team aligned. What exactly is a Revenue Cadence? Watch John Queally, Clari's Director of RevOps, explain what a Revenue Cadence is and why it’s critical for driving predictable revenue.

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New To Capella Free Tier? Here are 10 Things For You To Know!

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Will Twilio Segment’s Solutions for Advertisers Help Deliver Better Performance? Twilio Segment’s solutions for advertisers have been updated and improved to further help marketers deliver true omnichannel marketing strategies by leveraging AI to precisely personalize ads at scale and create multi-channel journeys with real-time data. The enhancements are designed to help Twilio position itself as the preferred platform for managing advertising optimization and returning control over audience selection, fine-tuning, and performance measurement and monitoring. Learn more in this insightful research note by The Futurum Group's Keith Kirkpatrick 👇 #TheFuturumGroup

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How Adaptive Applications Unlock Innovation in a New AI Age - #Couchbase blog

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How do marketers balance being customer centric while embracing AI tools and driving to business goals? Join us at the Customer Marketing Summit while we tackle these topics, network and have some fun! #CustomerMarketing #AI #BusinessGoals

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Curious about how the Descartes' team works together to help make customers successful? Check out this video. Get insider tips on thriving in our unique culture, and how aspiring applicants can kickstart their journey with us.

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ORACLES CLOSURE CREATES OPPORTUNITY AND INNOVATION! - Oracles ad services, including Grapeshot and Bluekai, close in September, forcing quick decisions. - DoubleVerify and Integral Ad Science stand to benefit most from Oracle's exit, but they're playing their cards close. - Advertisers are testing smaller, innovative alternatives to replace Oracle’s services. - Marketers must quickly assess costs, quality, and scalability to find new providers. - Growing dissatisfaction with current providers drives advertisers to explore a mix of solutions. 📖 Article by Digiday : https://lnkd.in/gi4sUCnT 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Ready to kick back and relax this summer? Learn how CIOs can leverage Lakeside Software's AI-powered DEX for a more efficient and enjoyable work-life balance. #AIThatSpeaksIT

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Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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Are you struggling to choose the right NoSQL database for your growing application? MongoDB is popular, but many find it's not the best fit for real-world needs. Join our webcast on Oct. 22 & 23 to see why customers are switching to #Couchbase!

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