Ben Jeffries

Seedtag has partnered with Omnicom Media Group for a groundbreaking, industry-first study by Lumen Research in Arabic-speaking markets. In the study, Seedtag formats were compared to Standard IAB formats to assess their effectiveness in driving consumer attention and recall. Seedtag’s contextual ad formats: 👁️️ Achieved ~3.5x higher attention than standard IAB formats 📈 Significantly improved brand outcomes ⭐ ️Enhanced brand perception Based on the results, Seedtag helped create an attention model for Arabic-speaking markets, now available for Seedtag and OMG’s clients to optimize their advertising strategies. Learn more about the study: 🔗 https://lnkd.in/edmUjXvJ #AttentionMeasurement #MENA #ContextualAdvertising

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Seedtag has partnered with Omnicom Media Group for a groundbreaking, industry-first study by Lumen Research in Arabic-speaking markets. In the study, Seedtag formats were compared to Standard IAB formats to assess their effectiveness in driving consumer attention and recall. Seedtag’s contextual ad formats: 👁️️ Achieved ~3.5x higher attention than standard IAB formats 📈 Significantly improved brand outcomes ⭐ ️Enhanced brand perception Based on the results, Seedtag helped create an attention model for Arabic-speaking markets, now available for Seedtag and OMG’s clients to optimize their advertising strategies. Learn more about the study: 🔗 https://lnkd.in/ehGdsRSc #AttentionMeasurement #MENA #ContextualAdvertising

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🗞️ New Report Alert! The Association of National Advertisers has released its latest report shedding light on the rapidly accelerating trend of principal media adoption within agencies. Principal media, where agencies act as media owners, reselling to clients with varying levels of transparency, is gaining momentum. While principal media promises reduced expenses and access to exclusive inventory, it comes with its set of challenges regarding transparency, conflicts of interest, and media quality. 👉 What's the game plan for advertisers? Here are some actionable steps: 1️⃣ Set clear guidelines and agreements on principal media usage. 2️⃣ Ensure media plans prioritize advertiser objectives, not just agency profitability. 3️⃣ Ask the tough questions during negotiations: What's the agency's stake in principal media spending? 4️⃣ Ensure protocols in contracts for principal media approvals (including penalties for non-compliance). 5️⃣ Conduct regular audits to catch any discrepancies. Principal media may be lucrative for agencies, but it demands diligent oversight from advertisers to safeguard their interests. A member of the ANA Board of Directors put it this way in the report: 💬 “While principal media can indeed provide the benefit of cost savings, marketers need to go into such deals with their eyes wide open.” At ID Comms, we help brands get the highest possible value from their media investments💰 We can help navigate agency agreements, measure value, and ensure contracts address principal media concerns. Brands deserve better media! When brands get more value from their media investments, they grow. And when brands grow we all win! You can get the ANA’s Acceleration of Principal Media Report here: https://lnkd.in/gGgEg-2i #BrandsDeserveBetterMedia #IDComms #PrincipalMedia #MediaTransparency

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Connected TV (CTV) ad spend in the U.S. is expected to top $34 billion in 2025 and $42 billion in 2027. Ad-tech firm Kargo is uniting AI and CTV to bring together marketers’ existing audio assets with engaging visuals. #mediaplanning #mediabuying

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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Seedtag has partnered with Omnicom Media Group for a groundbreaking, industry-first study by Lumen Technologies in Arabic-speaking markets. In the study, Seedtag formats were compared to Standard IAB formats to assess their effectiveness in driving consumer attention and recall. Seedtag’s contextual ad formats: 👁️️ Achieved ~3.5x higher attention than standard IAB formats 📈 Significantly improved brand outcomes ⭐ ️Enhanced brand perception Based on the results, Seedtag helped create an attention model for Arabic-speaking markets, now available for Seedtag and OMG’s clients to optimize their advertising strategies. Learn more about the study: 🔗 https://lnkd.in/dCYWduGr #AttentionMeasurement #MENA #ContextualAdvertising

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The intersection of sports and streaming is transforming how fans experience live events. From the rumored $1 billion FIFA deal with Apple to Roku's MLB streaming and the NBA's colossal media rights deal with NBC, Amazon, and Disney, the landscape is buzzing with excitement. Streaming platforms are not just showing games — they’re reshaping sports consumption with flexibility, exclusive content, and deep fan engagement. Sports are driving new subscriptions and ad revenue. With sports becoming a key player in the streaming world, the future looks bright for fans, athletes, and advertisers alike. Read on for more: https://heyor.ca/suyiiU #SportsAndStreaming #DigitalMedia #LiveSports #StreamingFuture #SportsAds

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Netflix is the latest titan to recognize the value of programmatic advertising with the announcement of its strategy to distribute unsold OTT/CTV ad space across several different providers. The Trade Desk, Google DV360, Magnite are cited as the next batch of providers. Up until now, CTV media buyers had to go through Microsoft Xandr DSP or book with Netflix publisher-direct. It reminds me of the moment when Lamar Advertising Company took the same bold step to ensure their unsold space was programmatically available in top notch, third party SSP platforms like Place Exchange and others. It’s a rite of passage. Expanding the surface area of buy-side and sell-side platforms unlocks massive revenue dollars, when done right. Some of the smartest people in the world of business work at Netflix. This is proof of that. Many hands make light work! This layers on a new dimension for marketers when they say that they can now “Netflix and Chilll”. 📺😎👏🏼 #programmaticadvertising #ctv #innovation #followthemoney https://lnkd.in/gJU9ytZi

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Fascinating insight: Consumers now perceive good mattresses to be more affordable than in the past. Whether it's due to improved advertising or enhanced product quality, this shift in perception could impact buying decisions. How do you see this affecting the market? 🤔

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🤓 TikTok Continues to Innovate. To help brands streamline and scale the creative process, TikTok is introducing two new solutions ... 💱 TikTok One: A centralized hub for marketers to access TikTok's creative tools is launching later this year. This platform enables brands to connect with nearly 2 million creators, find top agency partners, and utilize tools like TikTok Creator Marketplace and TikTok Creative Challenge, all with a single login for streamlined campaign implementation and scaling 🎶 TikTok Symphony: A comprehensive set of AI-driven tools designed to help marketers scale content development, creativity, and productivity on TikTok. Features such as AI-generated music, automated video editing, and personalized content recommendations, are aimed to cater to the evolving needs of brands and content creators. 🗞️ Want to stay up to date on the latest developments on social media, make sure to check our newsletter https://lnkd.in/dRDCt_y6 #tiktok #newsletter #music

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By harnessing the power of machine learning, Whip Media automates complex workflows, enhances visibility into performance, and streamlines financial operations, enabling distribution companies to focus on growth. Download our latest eBook today!

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Retail Media Ad Tech: Why cheap can cost you $$$ 🤑 In retail media, tech isn’t just a simple tool—it’s the engine driving ad revenue. Opting for budget tech may cut costs, but it often caps your growth potential. Here’s why: A retail media platform generating $50M in ad revenue might spend $5M on tech fees. Budget options could cut this to $1.5M, saving $3.5M—but that “savings” can cost you up to $200M in unrealized revenue. Advanced platforms double click-through rates and allow you to expand ad inventory, turning $50M into $250M. Leaders like The Home Depot and CVS know that high-performance tech is an investment that pays off. Oh, and we’re called Pentaleap for a reason—that’s the 5x our clients have seen in the many A/B tests we've run. Choose tech that drives growth, not just savings. #retailmedia #commercemedia #pentaleap

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Partners are not an extension of your sales team. For all of you agency partners out there I’m gonna tell a story, and you raise your hand if this has happened to you… I partner manager/director reaches out to you to set a meeting to “explore synergies” You take a look at the company and you think “yea, ok I could see how that fits” So you take the meeting. They show up to the meeting and they immediately toss open a deck that has all of the greatest benefits of their product and what it’s doing in the market. They bring up this case study and that case study and show you screenshots of their "super cool" product. They finish the deck with a slide that says “what’s in it for you” and it includes “access to enablement material in our partner portal and a 10% commission on first year realized revenue”. Ok… raise those hands Now raise your hand if, after the meeting you never answered them again… If you’re running a product company and you think that your product is so star-spangled awesome that agencies should be thrilled to sell it and you’re throwing them a bone by offering them a commission you are sorely mistaken. They’re laughing at you when you leave the room. Agencies have brilliant businesses. They’re selling high stakes deals to all of the customers you can’t seem to get access to on your own. So what exactly makes you the bigger player here? Take a bite of humble pie. Recognize the brilliance of their business model and build a comprehensive service offering that you will train them on, show them how it will make them more money, recognize them in public, AND pay them a commission. 

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Gannett | USA TODAY NETWORK reported Q2 2024 financials with it generating $639.8 million in top line revenue, down 4.8% compared to Q2 2023, while digital revenue was up 6.2% year-over-year to $278.4 million. We break down a few key numbers in this analysis, but I thought one thing Gannett's Chief Content Officer, Kristin Roberts, said on the earnings call was very important. "It’s one thing to grow the audience, it’s another to hold that audience and then turn that audience into predictable and repeatable revenue across multiple revenue channels. An increasingly engaged audience really gives us the opportunity to take the next big step which is creating a multi-point monetization journey…" It's all about total monetization. You can read the full analysis and key numbers here. #media #localmedia https://lnkd.in/ePmUMpVv

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On May 21, I had the absolute pleasure of joining a panel on redefining and elevating brand engagement with digital content at The MarTech Summit's EMEA Virtual Conference. I was joined by fellow panelists Ashish Shukul and Santiago Patiño Arévalo and our moderator, Ahmed El-Gamal. (Check out the session here: https://lnkd.in/e8_y8Rcx) During the session, we talked about storytelling, brand alignment, values, content creation, and so much more. What stood out most, though, was that the conversation kept coming back to a single word. Authenticity. We hear every day that competition is tighter than ever. There's too much noise in the market. Audiences are harder to engage with. Attention spans are shrinking. And maybe all of that is true, to some degree, but it's more than any of that. Brands, for the most part, have lost the plot when it comes to authenticity. Revenue-first organizations are creating cultures of more, better, faster that make it impossible to build and maintain an authentic brand identity. That authenticity is what really resonates with audiences and keeps customers coming back. Who's doing it right? What brands are you seeing that have really nailed the authenticity game? #BrandIdentity #BrandMarketing #Authenticity #GrowthMarketing #OnceUponAMarketer

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Elevate Your Brand: The Impact of Integrated Advertising Campaigns Aligned with Your Corporate Mission 🚀 What if your advertising campaigns could do more than just promote products—they could amplify your company's core mission and drive profound engagement? Recently, I experienced how this powerful alignment can transform not just brand perception but also business outcomes. 𝗧𝗵𝗲 𝗛𝗮𝗿𝗺𝗼𝗻𝘆 𝗼𝗳 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 🎯 When your advertising efforts are in sync with your corporate mission, it's like hitting the perfect chord in a symphony—everything resonates. This alignment doesn't just spread your message; it creates a compelling narrative that deeply connects with your audience. 𝗖𝗮𝘀𝗲 𝗶𝗻 𝗣𝗼𝗶𝗻𝘁: 𝗔 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗼𝗳 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 🛤️ I worked with a client committed to sustainable living. By integrating their mission into every advertising campaign, we weren't just showcasing products—we were telling a story that struck a chord with eco-conscious consumers. The outcome? A significant increase in customer engagement and unwavering brand loyalty. 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀: 𝗧𝗵𝗲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 🌟 - Authenticity: Aligning advertising with your mission demonstrates genuine commitment. - Differentiation: Sets your brand apart in a crowded marketplace. - Employee Engagement: Teams feel more inspired when their work reflects the company's core values. Ready to Amplify Your Mission? 🚀 Aligning your advertising campaigns with your corporate mission isn't just a tactic; it's a catalyst for exponential growth. Embrace this approach and watch your company's influence soar. 𝙄'𝙙 𝙡𝙤𝙫𝙚 𝙩𝙤 𝙝𝙚𝙖𝙧 𝙮𝙤𝙪𝙧 𝙩𝙝𝙤𝙪𝙜𝙝𝙩𝙨. 𝙃𝙖𝙫𝙚 𝙮𝙤𝙪 𝙖𝙡𝙞𝙜𝙣𝙚𝙙 𝙮𝙤𝙪𝙧 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙢𝙞𝙨𝙨𝙞𝙤𝙣?

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