Benjamin Kepner

🚨 Marketers, stop making this A/B testing mistake! 🚨 In my time working with clients, I’ve seen countless marketers misapply A/B testing by setting up two separate campaigns with the same parameters except for the one variable they want to test. I’ve even seen Meta marketing experts on YouTube call this “A/B testing.” But it’s not. What they’re really doing is competing-campaign testing—the two campaigns are competing for the same audience rather than being properly isolated for a clean comparison. True A/B testing on Meta (or any platform) means splitting your audience into two distinct groups and using Meta’s A/B test functionality to ensure those groups are mutually exclusive. Each group gets exposed to only one variant, allowing you to accurately test variables like landing pages, creative, bid strategies, and more. Here’s why this matters: 1️⃣ Audience Overlap & Competition: Running two identical campaigns without splitting the audience means you’re competing with yourself, driving up costs and muddying performance data. Proper split testing avoids this by ensuring non-overlapping groups. 2️⃣ Bias Reduction: Without dividing the audience, people may see both versions of your test, biasing their behavior. Split tests isolate responses, ensuring a cleaner comparison. 3️⃣ Better Attribution: When running two competing campaigns, complex auction dynamics can skew results. A/B testing removes this issue by clearly attributing differences to the variable being tested. 4️⃣ Statistical Significance: A proper split test gives you clear control and test groups, enabling Meta’s algorithm to optimize more effectively and give actionable, statistically significant insights. 💡 In summary, splitting your audience ensures you’re truly testing variables in isolation, leading to more reliable insights and better campaign performance. And guess what? It works. Head to the Meta for Business site and browse case studies filtered on Split Test—you’ll see countless brands using it to drive improved performance and efficiency. Let’s Connect! Are you seeking strategic guidance on leveraging Meta Platforms to drive your business? Let’s connect to discuss how my company, Elevate 42, can enhance your business through insights and support shaped by my decade of experience at Meta. #MarketingTips #ABTesting #CampaignOptimization #DigitalMarketing #MetaMarketing #GrowthHacking #MarketingInsights

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📣 Laura Davidson shares '7 PPC Strategies to Convert with Your Event Marketing in Snöball's latest session 💡 🌟 You can watch the session on YouTube here 👉 https://lnkd.in/eYxHG6WR

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Looking to research competitor's Google Ads? In this guide you'll learn how to find their best ads, and reverse engineer their strategy 👇 Regardless of if your budget is as low as $10/day or $10,000/day. The same process applies. https://lnkd.in/dGJV7MYA 𝗣.𝗦. For the advanced advertisers reading this check out the manual keyword classification step in the article.

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Declining enrollment rates, disjointed digital tools, and siloed teams make marketers' jobs harder than ever. Join other marketers in higher education to talk about data insights that actually help. 𝗪𝗵𝗲𝗻: April 30, at 12pm CDT / 10am PDT 𝗧𝗼𝗽𝗶𝗰: Improve student enrollment and retention with centralized marketing oversights 𝗟𝗲𝗮𝗿𝗻 𝗮𝗯𝗼𝘂𝘁: - How to optimize students' digital journey with centralized marketing oversight - Gain analytics into where the student journey is broken - Improve SEO strategy to target specific audiences and boost organic/paid volume Register today for industry-specific optimization tips! https://lnkd.in/giemmthd

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🔑 Knowing killer keywords is a great way to boost downloads. But their popularity isn’t static. That’s why understanding how searches for keywords shift, grow and even drop throughout the day is a huge bonus. CMA's CEO, Mike Rhodes sits down with the PocketGamer.biz podcast to talk about the benefits of a proactive in-app event strategy--and the data model that will keep you on top of trends, not chasing them. 📻 To listen or watch to the full podcast with Mike - visit the following links: 🎧 Listen on your platform of choice - https://lnkd.in/eiy6EDym 📺 YouTube - https://lnkd.in/eVhBynbm

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🌟 Leadership Beyond Titles in Affiliate Marketing 🌟 "Become the type of leader that people would follow voluntarily, even if you had no title or position." - Brian Tracy In the dynamic world of affiliate marketing, effective leadership doesn't come from titles—it comes from influence, vision, and the ability to authentically connect with your audience. 🔗 Dive into our latest article for actionable insights on how you can become a transformative leader in affiliate marketing: direct.me/affiliatechoice Let's redefine leadership together! #Leadership #AffiliateMarketing #ProfessionalGrowth #BusinessLeadership #MarketingTips

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#ga4 has benchmarking data! And Performance Marketing Manager Shelby Hedges has a list of reasons that's a pretty big deal. 🔢 Read Shelby's favorite use cases (and some caveats) in our newest post on the JDM blog! #competitordata #adsbenchmarking

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Google Ads are a quick and efficient way to get your business in front of your target audience. Contact us today to get started on your Google Ads marketing strategy https://bit.ly/3VNisxR #MediaVenue #MarketingPlan #Advertisements

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Competitive Landscape Insights 🥇 Reddit's anonymity allows for discreet competitor research. Here's how to leverage it: ♟️ Identify Active Competitors: Seek out subreddits where your competitors are present. #CompetitiveAnalysis ♟️ Analyze Their Strategies: Observe how they interact with the community, the type of content they share, and their overall community engagement approach. #MarketResearch #CommunityEngagement ♟️ Gain Valuable Learnings: These insights can help you refine your own strategy, identify potential content gaps, and tailor your brand messaging to resonate with the audience. #BrandStrategy ♟️ Focus on Collaboration, Not Competition: Instead of viewing competitors as adversaries, consider the opportunity to collaborate. Reddit fosters organic interactions, allowing you to contribute valuable insights to existing conversations and establish yourself as a thought leader within your industry. #IndustryLeadership #Collaboration Building a Sustainable Presence: The ultimate goal is to create a thriving community around your brand, not solely poach customers from competitors. Focus on providing genuine value, fostering authentic connections, and establishing trust with your target audience. #RedditMarketing Unlock the power of Reddit to gain insights, foster collaboration, and build a sustainable presence in your industry.

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Why do we recommend Google PPC Campaigns for advertising? It's a behemoth of advertising. Look at these #s & this is just for DFW! If you're not using #GOOGLEPPC campaigns, why not?

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Why do we recommend Google PPC Campaigns for advertising? It's a behemoth of advertising. Look at these #s & this is just for DFW! If you're not using #GOOGLEPPC campaigns, why not?

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Why do we recommend Google PPC Campaigns for advertising? It's a behemoth of advertising. Look at these #s & this is just for DFW! If you're not using #GOOGLEPPC campaigns, why not?

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Why do we recommend Google PPC Campaigns for advertising? It's a behemoth of advertising. Look at these #s & this is just for DFW! If you're not using #GOOGLEPPC campaigns, why not?

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Why do we recommend Google PPC Campaigns for advertising? It's a behemoth of advertising. Look at these #s & this is just for DFW! If you're not using #GOOGLEPPC campaigns, why not?

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