Ben Aycock

Marketers, it’s time to take control of your planning process. If you’ve ever felt overwhelmed by the chaos of campaign planning, budget cuts, or ROI tracking, Uptempo’s new Blueprint for Marketing Planning might just be for you. 📊 This guide is packed with actionable insights to help you: 🎯 Align your marketing strategy with business goals 💸 Optimize your budget to maximize ROI 📈 Track performance and adjust in real-time This 7-step framework is built for anyone looking to streamline their marketing planning process and boost their impact, from CMO to marketing ops pro. 🚀 Download the eBook and start planning smarter: https://lnkd.in/epY5-cMZ #marketingops

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Ever wondered what sets apart the marketing "top" agencies from the rest? Here's why these elite agencies stand out: 💼 Seasoned Leadership: Experience that drives efficiency and understands the value of metrics. 🎯 Strategic Investment: Knowing where to invest for the maximum impact. 🔍 Focused Execution: A laser-sharp focus on achieving client goals. Looking for a full-service agency that ticks all these boxes? 👉 Let's explore if we're the perfect match: https://lnkd.in/gEB-Nm3 #marketingexcellence #digitaltransformation

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AI is helpful but it’s a social outcast. It has no friends. One of the ways your green industry company can become a thought leader is to leverage your relationships with real people. Check out practical ways your green industry company can beat AI content collaborative tools like case studies. Read the full article at https://hubs.la/Q02Yf8s20 #landscaping #lawncare #treeservice

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TODAY at 2 P.M. CDT: Learn how to use storytelling to help your PR efforts inform, captivate, persuade, build support and be remembered. Join this PRSA Learning Webinar to learn more about the science of storytelling.

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Fascinating fireside chat on the future of marketing with Sir Martin Sorrell - describing the biggest advantage of aging as acquiring the ability to recognize patterns, on revolutionary tech like what we are seeing now - we have a major tendency to underestimate the impact. #ces #changemanagement #ai #futureofmarketing #digitaladvertising #adverising

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Unlock the secrets to high-performing client-agency relationships with our Leadership Guide for Agencies. Learn how to pivot from service to leadership for long-term success. https://hubs.la/Q02sZqQZ0

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Hinge #AEC Research Study highlights - hot off the (online) presses! Here are the top 5 high level takeaways from the 2024 #research study. (5m read) Teaser: Next time we'll dig deeper into #performance attribution! https://lnkd.in/e6rpv_Uq

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Strategic category expertise is more than just a buzzword. It’s not just about knowing your industry; it’s about transforming that knowledge into actionable insights and measurable success. Learn how working with an agency that has strategic category experience can drive business results in our latest blog: https://bit.ly/3wK8cxP

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In our latest BenchPress New Business report, we found how the fastest-growing agencies are much more likely to be measuring early indicators like conversations, as well as detailed retrospective measures like forecast accuracy. Discover which key sales metrics your peers measure most, and how this information can help you win new business by downloading the reports now: https://lnkd.in/eHeP9ghR #NewBusiness #SalesMetrics #AgencyGrowth #BenchPressReport #BusinessInsights #SalesSuccess #BusinessGrowth

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Explore our thorough examination of project team building within agencies. Learn how to select the right talents, set clear guidelines, and understand roles to maximize your team's effectiveness and innovation. A must-read for professionals focused on team-building strategies. #ProfessionalGrowth #ProjectTeams #BusinessLeadership 

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SITE Global End-User Study Insights.... This survey of 100 corporate end-users published recently includes many key insights and challenges for the industry.   I found the storm clouds of particular interest.   https://lnkd.in/efQeQHCa

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Best Practices For A More Effective RFP Process.

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B2B Marketers: your industry is niche, complex, and constantly evolving. If the agency you work with doesn't understand that, they're not the one for you. 🙅‍♂️ Make sure you always get the support you need — download our latest ebook to learn about: ➡ The best time to seek agency support + what to consider beforehand ➡ How to get the most out of your agency relationship ➡ Best practices for addressing B2B-specific marketing challenges Get your copy here: https://lnkd.in/d9kC7sEn

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