Brian Danzis

Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

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Amen David Nyurenberg! Amen! "It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era." This is exactly how we view the needs of the market and the direction the industry must go if we want to offer real value to brands, consumers, publishers, and everything in between. https://lnkd.in/evNqwWim

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#CUSP Show Drop! Tom and Mike welcome Michael Dresner, digital media strategy and business development expert and veteran. Michael is the Founder of Forward Media Partners, was COO of CineSport, SVP Media, Sports and Entertainment Marketing at Digitas, and Vice President in various sponsorship and sales roles at the NBA. With Jake Paul vs Mike Tyson capturing millions of eyeballs on stream and socially over the past week, the CUSP crew dissect the current creator economy, where influencers are king and queen, and profit is priority. They also discuss how traditional broadcast media giants are now playing catch-up to OTT platforms. Apple: https://loom.ly/SLaCa6c Spotify: https://loom.ly/s2Dyw4E #YourStory #InaLeagueofOurOwn #sportsbiz

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🗳️ Political ad spend in the U.S. is set to exceed $12 billion for the 2024 election—up 29% from 2020! Campaigns are investing heavily, and Connected TV (CTV) is no longer just a trendy option – it's a must for reaching voters in the digital age. While linear TV remains a "safe bet" for cautious advertisers, CTV’s programmatic targeting offers unmatched precision, reaching the right people, at the right time, with the right message. 🎯 With fewer ads on streaming platforms and rising prices, especially in swing states, political buyers will need smart programmatic strategies to stretch their budgets. If you’re looking to navigate CTV and programmatic more effectively this election season, feel free to reach out – or stay tuned for more insights from us! #CTVAdvertising #PoliticalAds #2024Election #ProgrammaticAds

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Transform or Be Left Behind! In an opinion piece for AdExchanger, Broadsheet Client Bob Walczak, CEO of MadTech, emphasized the urgent need for businesses to invest in their transformation. "Rather than try to purchase your way into the future, organizations need to explore transformation from an accounting sense." As the advertising industry pivots away from third-party to first-party data, Bob sees this as the opportunity for businesses to retool and approach transformation through corporate accounting.  Read more here: https://lnkd.in/dFCE-hdU  #BroadsheetPR #ClientNews #adtech

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Sharing more highlights from this year's podcast. A must listen/watch for ad buyers. Angela Bianco Rodriguez, who is Global Head of Sales at Proximic by Comscore, knows a lot about new approaches to targeted advertising which often entail using a multi-pronged approach that leverages contextual targeting, first-party data, and AI. We cover many topics in our talk that will be of interest to anyone doing targeted advertising including: -The importance of building first-party data for publishers and agencies and integrating data across partners to deliver the right audiences and inventory. -Multiple tactics needed to achieve scale, including contextual targeting and retargeting loyal customers. -The importance of context and category in ad targeting, even without precise identity signals. -The importance of sharing methodology and data with clients to build trust in AI-driven targeting. #advertising #programmatic #firstpartydata

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As connected TV takes on a growing role in the advertising landscape, it’s crucial for advertisers to navigate its fragmentation effectively. By proactively focusing on brand safety in planning, precise targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape. #CTV #DigitalAdvertising

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Will local linear TV benefit as advertisers shift spend from search and social? Will data platforms emerge to provide audience information despite a lack of common currency in CTV advertising? TVNewsCheck's Michael Depp rounds up the questions asked at last week's TVOT conference in New York. #media #advertising #streaming #CTV https://lnkd.in/enBRneQ7

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Will local linear TV benefit as advertisers shift spend from search and social? Will data platforms emerge to provide audience information despite a lack of common currency in CTV advertising? TVNewsCheck's Michael Depp rounds up the questions asked at last week's TVOT conference in New York. #media #advertising #streaming #CTV https://lnkd.in/enBRneQ7

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📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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In a piece highlighting the industry's rising nextgen media buyers, our VP, Integrated Investment, Katelyn Rodkey talks smart investment strategies + approaches for brands to win now and well into the future, including focusing on programmatic buying, leveraging emerging tech to be more reactive to changing trends and speed to market. Read more in Ad Age.

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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Our partners at Disney Advertising recently shared insights with ADWEEK about how they’ve realigned their ad sales structure to better serve midmarket advertisers. With a renewed focus on localized, consultative services, Disney is emphasizing growth in areas like data, automation, and measurable outcomes. "Though the strategy is still relatively new, Marco Forte said the company is already seeing a 'huge uptick' in clients, with Disney Advertising finding momentum with agencies... Additionally, the company said Stagwell’s Assembly is shifting more client investment into connected TV and new automated ad formats." We’re proud to collaborate with Disney’s team in supporting this exciting strategy and helping bring new advertisers to the platform. 🔗 Read the full article here: https://lnkd.in/dBzq5zfA #DisneyAdvertising #AdSales #Midmarket #Automation #DataDriven #CTV #AdvertisingStrategy #ClientGrowth #Assembly Stagwell Brand Performance Network

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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 📢 "Why CPMs Might Not Be the Best Metric for CTV Advertising"📢 This insightful piece by Broadsheet client Dan Larkman, CEO, Keynes Digital in AdExchanger challenges the traditional metrics mindset, exploring why audience engagement, attention, and outcome-driven strategies are key to making the most of Connected TV.  Dan asserts that it's time we start focusing on metrics that truly reflect value. Check out the article for a fresh perspective! Read more here: https://lnkd.in/eaRizyGC #CTV #Advertising #AdTech #Metrics #ConnectedTV

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Shared some additional detail on research we put out demonstrating the effectiveness of Seedtag Contextual Audiences and how our AI Liz deploys DCO and DPO to drive stronger results than standard targeting and creative. Seedtag #contextual #privacy #digitalmedia #advertising #creative

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Programmatic advertising is shifting to curated private marketplaces (PMPs), creating opportunities for publishers with loyal audiences and strong data. Dave Strauss of The Guardian shares insights on PMP strategy and new revenue streams. https://lnkd.in/eubdu-RE

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Political ad spend is set to exceed $12 billion in the US for the 2024 election, up 29% from 2020, per eMarketer. Despite recommendations to boost streaming budgets, CTV's share of political ad spend remains flat at 14%, compared to 15% in 2022. Advertisers still favor linear TV for its perceived reliability and transparency, but as election day nears, expect more programmatic dollars to shift to streaming for its advanced targeting capabilities. https://bit.ly/3B5I6XU . . #PoliticalAdvertising #CTV #Programmatic

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