Baratunde Thurston
Storyteller of Interdependence across our Relationships with Nature, Humans, and Technology
United States
18K followers
500+ connections
About
Baratunde Thurston is a storyteller exploring interdependence across our relationships with each other, nature, and technology. He is an Emmy-nominated host, writer, public speaker, and proud Earthling. His newest creation is Life With Machines, a YouTube podcast focusing on the human side of the A.I. revolution. He is also host and executive producer of the PBS TV series America Outdoors, creator and host of the How To Citizen podcast, and a founding partner and writer at Puck. His comedic memoir, How To Be Black, is a New York Times best-seller. In 2019, he delivered what MSNBC’s Brian Williams called “one of the greatest TED talks of all time.” Baratunde is unique in his ability to integrate and synthesize different and difficult topics in a style that’s intelligent, compassionate, and humorous. Baratunde serves on the boards of Civics Unplugged and the Brooklyn Public Library and lives in Southern California.
Services
Articles by Baratunde
Contributions
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Your remote media team is facing constant conflicts. How do you resolve them effectively?
Two words: Dunk. Tank. Since LinkedIn wants me to expand, I'll do so. In her work, The Art of Gathering, Priya Parker shares the story of a church facing lots of internal division. They decided to do a "dunk the pastor" event in the parking lot. It broke the tension. The pastor offered himself as a foil. People played, laughed, got out of their comfort zones. That created a space for renewed connection and resolution of some of their conflicts. You can find Priya's telling of this story in my podcast, How To Citizen. Just look for Season 4 Episode 9: Fewer Debates, More Dunk Tanks
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Your team is hesitant about AI in your digital strategy. How can you address their resistance effectively?
Involve them, don’t dictate. Show you value them over any tool. Your job isn’t to promote AI; it’s to run a good business and lead the team well. - Solve THEIR problems, not yours. Identify the most painful, wasteful, or annoying parts of their jobs and use AI to improve that - Much digital strategy involves machines talking to machines. Position AI as ambassador to the machine world, able to help people parse and navigate the volume of choices and data better - (more practical) use AI as an editor or coach trained on your team’s best material. Run drafts of copy by the AI. Train the AI with performance data so it’s optimizing for patterns with proven results - Watch my YouTube podcast at https://LifeWithMachines.media
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How do you manage potential risks in your event marketing plan?
Figure out what you’re most susceptible to. Each organization must do a deep dive into its vulnerabilities which may include but are not limited to: - zombies - mechanical bird swarms - flammable drinking water - advertising - structural racism
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How do you use storytelling to help clients re-author their lives?
I’ve found it helpful to remember that stories are the primary way we understand the world, and most stories are fictional, created to explain until a better story comes along to explain better. Even science is a story. This means you can create your own and don’t have to stick with the version you inherited from your parents or society or whomever. While this can be overwhelming or intimidating it should also be liberating.
Activity
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This is an amazing offer and I cannot more highly recommend the Change Agent AI team’s help in this time for causes and campaigns under attack. They…
This is an amazing offer and I cannot more highly recommend the Change Agent AI team’s help in this time for causes and campaigns under attack. They…
Liked by Baratunde Thurston
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Before the fires, Black homeownership in Altadena, California exceeded 80% vs. less than 40% Black homeownership statewide. You might be surprised…
Before the fires, Black homeownership in Altadena, California exceeded 80% vs. less than 40% Black homeownership statewide. You might be surprised…
Liked by Baratunde Thurston
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One time for our Poets for Liberation! 🎤✊🏾✨ As Toni Cade Bambara said, “The role of the artist is to make the revolution irresistible.” At BLIS…
One time for our Poets for Liberation! 🎤✊🏾✨ As Toni Cade Bambara said, “The role of the artist is to make the revolution irresistible.” At BLIS…
Liked by Baratunde Thurston
Experience
Education
Skills
Publications
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How To Be Black
Harper
This coming-of-blackness memoir offers a personal and comedic take on the expectations of (black) identity. Consider this a refresher course for those who are black and a 101 for those with black friends and co-workers. If you have ever been told you're too black or not black enough... If you've ever wanted to be black or thought you were... If you've heard of black people, this book is for you. Available now for pre-order http://amzn.to/howtobeblack Release Date: January 31, 2012. Just in time…
This coming-of-blackness memoir offers a personal and comedic take on the expectations of (black) identity. Consider this a refresher course for those who are black and a 101 for those with black friends and co-workers. If you have ever been told you're too black or not black enough... If you've ever wanted to be black or thought you were... If you've heard of black people, this book is for you. Available now for pre-order http://amzn.to/howtobeblack Release Date: January 31, 2012. Just in time for How To Be Black History Month.
Projects
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GE Masterclass (YouTube series)
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This series (hosted by Baratunde) explained the science behind GE technology in a way that didn't make it seem like it simply "explained the science behind GE technology."
Other creators -
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Blow Minds. Teach STEM
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The United States hasn’t exactly been the sharpest bulb in the knife shed when it comes to international rankings in math and science, which is why 100Kin10 has a mission to recruit 100,000 science, tech, engineering, and math teachers in 10 years. This co-funded campaign targeted kids in college and recent grads with irreverence, humor, fun, and cyborg ducks. The results have been fantastic.
Other creatorsSee project -
Funded (web series for AOL)
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Funded is a 10 episode web series highlighting crowdfunding success stories. In partnership with AOL, Cultivated Wit wrote, produced, and hosted the series, and only once we tried to hit somebody up for some of their extra Kickstarter money.
Other creatorsSee project
Honors & Awards
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SXSW Hall of Fame Award
SXSW
The SXSW Interactive Hall of Fame honors those exceptional trailblazers whose work has helped shape the connected world and who continue to guide the direction of the digital industry.
First established in 2012, the Interactive Hall of Fame is peopled by the likes of web design guru and entrepreneur Jeffrey Zeldman, social media expert and researcher danah boyd, MIT Media Lab Director Joi Ito, and Girlstart Executive Director Tamara Hudgins.
Languages
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French, passable
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Spanish, passable
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Recommendations received
11 people have recommended Baratunde
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How do we built something that will last? No guarantees for any brand or business or era or idea. A moment of gratitude: Morning at SXSW, peeking at…
How do we built something that will last? No guarantees for any brand or business or era or idea. A moment of gratitude: Morning at SXSW, peeking at…
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Highlight alert! Got to meet a hero in Baratunde Thurston today. A beautiful writer and political commentator. The magic of SXSW!
Highlight alert! Got to meet a hero in Baratunde Thurston today. A beautiful writer and political commentator. The magic of SXSW!
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What have you used A.I. for that you haven't necessarily told anyone about? Yes, I'm asking for your #AIconfessions. I'll be hosting a session at…
What have you used A.I. for that you haven't necessarily told anyone about? Yes, I'm asking for your #AIconfessions. I'll be hosting a session at…
Shared by Baratunde Thurston
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If you could communicate with animals, what species would you choose and why?? Humanity needs that "grandmother dolphin" wisdom! Aza Raskin…
If you could communicate with animals, what species would you choose and why?? Humanity needs that "grandmother dolphin" wisdom! Aza Raskin…
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