Ashley Malone

Does TikTok play a critical role in your media strategy? Check out these great insights from Claire Frick on what a ban could mean for you and ways to stay ahead. 

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Annual #PR predictions post coming at ya (this time in a *new & improved* format thanks to our partner BrandSlap). I know you've been on the edge of your seat in anticipation! 📧 Email isn’t going anywhere, but AI inundation abounds. Bot pitches are clogging journalists' inboxes. We'll have to lean on other channels like X, LinkedIn and QWOTED for pitching. 📰 Publications as a piece of the puzzle. "Traditional media is dead and founder-led comms is the future" was the common refrain this year. What I believe to be true about that statement is that we'll be doing more comms via other channels in 2025 — LinkedIn, speaking, internal, short-form video, etc. Wrote about this recently for MarketingProfs (in the comments). 📐 We’re on the cusp of a breakthrough in PR measurement. More on that in the video, but I am impressed by what I am seeing from tools like Memo. 🤝 Are events back... for real this time? Based on what I am hearing from clients, we'll see a comeback next year for in-person activities. I am talking interesting, mid to large-scale events with cool activations and knowledgeable speakers… not desksides :). What did I miss?

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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Big news in CPG ecommerce advertising! Our client Duke's Mayonnaise and Wright Brand Bacon teamed up for a wildly successful Instacart joint marketing campaign. By collaborating to reach grocery shoppers at the digital point of sale, they achieved: - 44% sales lift for Duke's Mayo - 69% sales lift for Wright Brand Bacon - 6.4x ROAS The keys to success: - Pairing two complementary, iconic brands - Engaging creative featuring recipes with both products - Robust targeting of high-intent Instacart shoppers - Native, non-disruptive ad placements Kudos to Duke's, Wright Brand, and Instacart on this innovative, data-driven partnership that shows the power of strategic collaboration in driving digital sales! 🙌 Excited to see more CPGs embrace this approach to achieve outsized results. Brainlabs is proud to help clients like Duke's push the boundaries of what's possible in digital advertising. #ecommerce #cpg #advertising #instacart

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Want to master Meta paid ads and maximize your ROI? 🚀 In this video, I reveal the top strategies we use at our 7-figure agency. Learn how conversion-focused campaigns, specific audiences, creative testing, and lookalike audiences can transform your ad performance! 🔄 And don’t forget the power of retargeting to capture those hot leads who visited your site! Want to multiply your results? Follow for tips on scaling, client retention, and lead generation! 📲 #marketing #stealth #whitelabelmarketing #onlinebusiness #metaads #seo #onlinemarketing #marketingdigital #marketingstrategy #marketingtips #instagram #socialmedia #digitalmarketingagency

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Maximize profits with SEO, lead the market with MaxPoint Media! Learn more at MaxPoint Media

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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Building Trust or Driving Leads? Why the Best Marketing Strategies Do Both It’s surprising how often businesses treat branding and demand generation as opposing forces, choosing one at the expense of the other. But here’s the thing—both are revenue drivers, and both are critical for sustainable growth. ✅ Brand builds trust and loyalty. People want to buy from people—and businesses—they trust. A strong brand helps you create that emotional connection, making it easier to win customers and keep them coming back. ✅ Demand captures interest. It drives quick wins, filling your pipeline and delivering results today. This might sound like Marketing 101, but it’s a strategy that’s too often overlooked. In competitive markets, a strong brand isn’t just a “nice-to-have”—it’s what keeps your business human, differentiated, and resilient as new players enter. Check out my latest blog post https://lnkd.in/g4VJ8s2z to learn more about why brand and demand need to work hand-in-hand. (Yes, I just did that.) Would love to hear—how does your team balance long-term brand-building with short-term demand-gen goals?

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70% of US marketers and agencies say social video is a “must-buy,” while 69% say the same about CTV (Source: IAB & Advertiser Perceptions) This shows the growing importance of integrating BOTH formats into your marketing strategy. 📱 Social Video is great for short, attention-grabbing content on platforms like Instagram and TikTok. These ads drive quick engagement, shares, and interactions, making them ideal for building brand awareness. 📺 CTV (Connected TV) is perfect for delivering longer, immersive ads to highly engaged audiences on streaming platforms like Netflix or Hulu. CTV ads allow precise targeting and measurable results, offering deeper engagement and higher ROI. 💡 By combining the real-time engagement of social video with the immersive reach of CTV, you can create a powerful, cross-platform strategy that reaches your audience wherever they are. 🚀 Stay ahead in the advertising game—follow @NewRoadAdvertising for more expert insights and strategies! #NewRoadAdvertising #DigitalAdvertisingAgency : : #OTTAdvertising #VideoAdvertising #CTVmarketing #SocialMediaMarketing #StreamingAds #GeoTargeting #StreamingTrends #AVOD #OTTads #OTT #OTTStrategy #VideoROI #VideoCampaigns #OTTads #BusinessTips #MarketingTools #MarketingStrategy #BusinessTrends #MarketingDigital #DigitalMarketing101 #GrowYourBusiness #LocalMarketing #DigitalMarketingAgency #MarketingTips #DigitalMarketingExpert #ContentMarketing #MediaTrends #MarketingTrends

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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