Ari Paparo

🔮 We’ve dusted off our crystal balls to see what 2025 holds for podcast advertising—and the future is looking bright. With 9 million new listeners in the U.S. alone each year, podcasting's continued growth brings new opportunities for brands to connect with highly engaged audiences in more ways than ever. But as the medium evolves, so do the challenges. That’s why we asked some of the sharpest minds in the industry (I do not count)—including experts from Acast: Valerie Reimer, and Shantae Howell (she/her); Sounds Profitable's Bryan Barletta; and Tinuiti's Shasta Cafarelli—to share our predictions for 2025. From the rise of omnichannel campaigns and advancements in AdTech to the untapped potential of emerging markets, these insights give you peek into what's next in the podcast queue ⏭️ https://lnkd.in/e3zYtvyu #PodcastAdvertising #DigitalMarketing #AdTech #MediaTrends

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INTERVIEWS OF 2024 SXSW PITCH WINNERS: Dhavel Patel of Lotus Every March in Austin, 50 of the world's most impactful startups showcase their talents at SXSW Pitch. Today we begin a series of short interviews with some of the category winners from the 2024 event. Founder and CEO Dhaval Patel has been growing Lotus for three years. At this year's SXSW Pitch, his San Jose based startup emerged as the winner of the "Smart Cities, Transportation & Sustainability" category. Patel's short answers to our questions are below. SXSW: What is Lotus?  Patel: A wearable ring that controls objects at home by pointing. See https://www.getlotus.com/ SXSW: What community does Lotus serve? Patel: Folks with limited mobility -- older adults, veteran soldiers, people with disabilities.  SXSW: Who is your all-time favorite entrepreneur? Patel: Warren Buffett. SXSW: Best startup-related advice you have received? Patel: Don't start building first, find the need first. SXSW: Current entrepreneurial trend that excites you the most? Patel: Desire for tech that is intuitive and simple. SXSW: Fail fast or perseverance? Patel: Persevere in failing fast repeatedly. SXSW: Favorite VC? Patel: Andreessen Horowitz. SXSW: Favorite gadget or device? Patel: Apple AirPods. SXSW: Government can best support startups by Patel: Moving faster. SXSW: Most over-hyped technology at present? Patel: AI. SXSW: Most under-hyped technology at present? Patel: Consumer hardware. SXSW: What did you enjoy most about your experience at SXSW? Patel: The people -- each person wanting to make the world a better place. SXSW: What is your best trait as an entrepreneur? Patel: Simplifying complex problems. SXSW: What is your best advice for other startups? Patel: Focus (say "no" to more). Learn more about Dhaval Patel of Lotus plus other 2024 SXSW Pitch winners by listening to the audio of their session at this year's event. See https://lnkd.in/gHtwQB8n Applications for SXSW Pitch 2025 will open in late summer. See https://lnkd.in/gE2hcVPK #sxsw, #sxsw2024, #startups, #founders, Chris Valentine, Dhaval Patel, SXSW, #venturecapital, #entrepreneur, #entrepreneurs, #startup, #founderstories, #sxswpitch, Lotus (Techstars'23), #techstars, #Austin, #ATX, #creativity, #innovation, #hardware, #consumerhardware, #pitch, #accessibility,

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An open market that self proclaims the quality, category and identity of its inventory will always be suspect. Add to it vendors that provide these attributes while taking a share of the revenue from publishers creates an environment for bad actors and wolves in sheep's clothing. Here is an idea, rather than relying on the supply side to effectively pay for these services which are in fact suspect why not have the buy side deploy their own solutions for them instead ? Whether they are the same vendors or in house at least there would be a direct line of accountability. 🤔 #adtech

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Ticketing fees were in the spotlight once again, and not in a good way: “junk fees.” It’s a powerful reminder of how fee transparency and value can restore creator revenue and fan spending power. Here’s how: https://bit.ly/46IjnV9 #ticketing #junkfees

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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The e-learning market is set to hit nearly $1 trillion in revenue by 2030, but current tools for multi-language video content are fragmented, complex, and expensive. Enter Braiv, the startup founded by Ben Radcliffe and James Xabregas that's transforming how educators and businesses scale their video content and break down language barriers. 🌍 With growing global demand for more inclusive and effective learning tools, Braiv's AI-powered platform simplifies the complex process of translating, dubbing, and captioning videos. Find out how Braiv is tackling one of the biggest pain points in online learning and content creation in Startup Daily👇 https://lnkd.in/gYz7xUfA Learn more about the Antler residency and founder journey by joining one of our upcoming AMA sessions: https://lnkd.in/gASG3uQW

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What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/e3aBPiYQ #ContextualAI #ConsumerPrivacy #ContextualAdvertising

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OPTIMISTIC OUTLOOK: PUBLISHERS REPORT REVENUE GROWTH - Apartment Therapy Media expects a 17% revenue growth for 2024, with a strong Q3 forecasted. - Vox Media relies on tentpole events and franchises to sustain visibility amid market fluctuations. - Gallery Media Group reports a 10% increase in average deal size, with 20% of revenue from new clients. - Gannett | USA TODAY NETWORK identifies strong advertiser interest in sports, particularly women's sports, post-Cannes. - Bloomberg Media notes high demand for sports content from advertisers after Cannes insights. 📖 Article by Digiday : https://lnkd.in/gXqjEEjk 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gjGRM_uk

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Back in 1997, The New York Times highlighted a “Roundtable in Multimedia” attended by senior media executives. They lamented that apart from a few exceptions like pornography websites and Amazon, no one had cracked the code for a viable 'interactive' media business model. Fast forward to 2024, and Fable has launched Showrunner, a revolutionary platform known as the “Netflix of AI" , which allows users to create their own TV shows with just a few prompts. 📺✨ The way we create and consume content has evolved dramatically. But what does "interactive media" really mean today? We break it down, exploring how it intersects with massive shifts in technology, culture, and new media. And how with a growing "Swipe before Type" generation, there is now an ingrained expectation of interactivity in all digital experiences. We dive into the future of interactive media and gaming and see where we're headed next! Link in comments. #InteractiveMedia #Gaming #AI #TechRevolution #ContentCreation #NewMedia

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This is an excellent article. In my humble opinion, the forgotten trials model does not contribute to building a successful business, and startups should steer clear of it. 👍 I actively reach out to customers who are not deriving significant benefits from our platform or have forgotten to enable account sharing protection. This ensures that they either make use of our tools or decide to cancel. 💪 Maintaining a healthy customer base not only improves your retention numbers but also provides better insights into who your ideal customers are. 📈

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Traditional pricing based on billable hours and costs per employee is being replaced by more innovative compensation models. We share our perspective on compensation models and options along with some of our peer agencies including Bullish in this recent Ad Age article. Maybe it's time to reevaluate what and how you're paying for agency and media services. Feel free to get in touch. #agencycompensation #agencymodels #performancemarketing #vujadedigital

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FROM COOKIES TO CLARITY - The Israelites' golden calf story mirrors digital advertising's misplaced trust in third-party cookies. - Early ad tech fraud exposure showed addressable targeting's unreliability and data manipulation. - Google and Meta now use AI targeting, recognizing hyper-specific targeting's flaws. - Studies show 1:1 addressable data is inaccurate; broader targeting strategies may be better. - The ad industry should shift to AI-driven broad targeting, focusing on fundamental marketing principles and real outcomes. 📖 Article by AdExchanger : https://lnkd.in/gZms44JV 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

Are we talking about this enough? We have not seen an anti-trust ruling like this in decades, perhaps you recall the case against Microsoft in the 90s? It had a huge impact on Microsoft. What impact do we think this will have on Google? For Microsoft, it inspired/forced product innovation. https://lnkd.in/e9BCnQ2a #letstalkaboutgoogle #adtech #google #digital

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“Celebrity culture serves as a constant reminder that we can’t believe everything we see online” Nope. It’s a reminder we can be more conscious. We can demand to be empowered with tools that make us conscious, and more resistant to those who want us to believe that nothing is true. For inspiration, check out the work of the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity (C2PA)

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Artificial Intelligence, the future of measurement and privacy regulations are just some of the issues we’re discussing on Day 2 of the IAB Tech Lab Summit. #TheEndOfTheBeginning

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This article reinforces my belief that an excellent niche for many members of my audience to jump into is lead generation. It's all about the battle for attention, and gaining and redirecting eye-balls. Businesses are paying REALLY BIG for this service, and even small fish like us can grab a nibble off of that ever-growing pie!

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Brands are demanding “more efficient programmatic supply paths with fewer tech partners between buyers and sellers” ahead of upfronts in the CTV space. Supply path optimization is on their brain and they’re going to do their best to receive the most bang for their buck. This strategy has grown more trendy and the evidence provided by Catherine Perloff in this source shows that. #Brands #CTV #AdTech #Programmatic

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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