Anthony Brown

Hey media buyers, wondering how to measure the effectiveness of your campaigns? Nielsen's Brand Lift Studies have got you covered. Unlock valuable insights to understand brand impact, optimize your media budget, and compare outcomes across platforms effortlessly. 🔍📈

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In a world where we’re swamped with ads and choices, consumer promotions are a standout way to capture shoppers’ attention and get people to engage more than just hitting “buy.” In this playbook, we're revealing everything you need to know about consumer promotions and how they can help you level up your brand’s marketing. Here’s a peek at what’s inside 👀: 🎟 A breakdown of each tactic from chance-to-win promotions like sweepstakes & contests to coupons & buy/get offers 🎁 Best practices for building a prizing strategy 🛍 How different promotions work to enhance brand-consumer relationships, build brand loyalty, drive sales, and more! Access the playbook here: https://lnkd.in/gWcBwnP3 #consumerpromotions #promotions #playbook #promotionsplaybook #consumerpromotionsplaybook #marketingplaybook #shoppermarketing #shoppermarketer #brandmarketing #brandmarketer #adtech

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Frustrated by ads that flop? Media networks are here to save the day. By uniting first-party data across companies, media networks create a single view of your audience, enabling seamless targeting and precision measurement. It’s the difference between ads that miss the mark and campaigns that drive true ROI.

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This week, standout campaigns on TikTok and Instagram showcase the power of short-form video and interactive content. Some brands captivate audiences by leveraging AI-driven personalization, while others struggle with an outdated approach. Explore how brands are leveraging these platforms to connect with their audiences and drive engagement! #DigitalMarketing #Trends #SocialMedia | Eran Nizri Yonatan Arami itamar gonsherovitz

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Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/dgpP5Rwg

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Learn how Allison + Partners, Inc. used audience insights to help shape and validate the campaign strategy behind TikTok All-Star SEA. From in-depth audience insights to brand tracking, gain the insights you need to make informed decisions and drive successful campaigns. 📈🙌 Find out how they did it: https://okt.to/C8kTJd Speak to our researchers to conduct your survey: https://okt.to/b2Mz8p #TikTok #strategy

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New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

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From the rise of in-store digital media to the push for omnichannel measurement and multi-touch strategies, 2025 will see retail media evolve into a seamless, data-driven ecosystem that bridges physical and digital spaces while maximizing shopper engagement 🛍️📈 The future of retail media is looking bright for: - Zachary Weinberg, Zenith - Matt Lane, dentsu - Kelly Gerrard, Marshall Associates - Jacob Snelson, The Bluebird Group - Gemma Spence, VML

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Big targets to hit in the back half of the year? This on-demand webcast covers the key strategies and technologies advertisers need to grow faster and more efficiently. Two executive leaders join Ad Age to share:  ✨ How advances in programmatic can be automated and combined with traditional "demand capture" channels for improved results ✨ Best practices for ad automation - and how to prepare your organization to embrace them  ✨ Where AI fits in to help you drive tangible and scalable value, not just experimentation   ✨ Proven use cases for driving multichannel strategy at scale ✨ How to mitigate risks for brand compliance and brand safety Watch the on-demand webcast to dig in! 🎥 https://lnkd.in/gU2wCgZE

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As inflation cools and deals abound, learn the five key trends to help brands reach more customers in the second half 2024. As partnership marketers, it’s crucial to understand why consumers are spending strategically and what inspires them to hit “buy.” #marketingpartnerships #strongsales https://bit.ly/47jHLg7

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gUqxw3Yw

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🔍 Marketers: Imagine cutting weeks off your media insights research! LiveRamp's new Quick Start Insights does exactly that. Now you can: • Get audience performance metrics in minutes • Collaborate with top publishers seamlessly • Make smarter media buying decisions fast No more endless data crunching. More strategic marketing. Read how we're changing the game: https://lnkd.in/efpj9VS9 #MarketingInnovation #DataIntelligence #SpectrumReach #LiveRamp

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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