Ann Peebles Rimkus

Leadership in public affairs begins with clarity, connection, and commitment. This week, let’s set the pace for solutions that drive progress and build trust. At Upticomm, we’re not just strategists; we’re changemakers. We bridge the gap between brands and stakeholders, delivering innovative public affairs solutions that inspire action and drive measurable impact. It’s a new week, a new opportunity - let’s create change together. #MondayMotivation #UpticommPublicAffairs #StakeholderEngagement #InnovateCommunicateLead #PublicAffairsLeadership #BuildingConnections #DrivingChange #TechnologyPR #DigitalPR

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Keep columnists on your PR radar! 🗞️🔍 Columnists focus on offering unique perspectives that spark conversations and influence opinions. They are always on top of current events and trending stories. How can you get your insights or experts involved in columns? We’ve rounded up 5 tips on how to best understand and pitch columnists! Just remember, they work fast! Don’t be left behind. Build strong relationships with columnists, research their expertise, and be ready to share a well-crafted pitch that aligns with their interests. https://bit.ly/4dMyUGg

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Thank you Marc Kramer for having me on The Best Business Minds podcast to talk about my book, The Guide to Earned Media (available on Amazon or via Kogan Page Publishing). I’ve said it before and I’ll say it again: earned media remains a critical part of any PR campaign. Nothing helps to build credibility and trust in quite the same way. I hope you enjoy this podcast, if you choose to check it out! #podcast #business #pr #earnedmedia #mediarelations #publicrelations

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How to Develop a Thought Leadership Strategy

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"The credibility and legitimacy from being featured in a TV program or respected publication will always be more meaningful than any marketing campaign," says Annie Scranton, founder + CEO of Pace Public Relations and author of the book "The Guide to Earned Media". Annie recently joined Marc Kramer on The Best Business Minds podcast to talk about the book and why #EarnedMedia should be a key part of any brand's #CommsStrategy Check it out!

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PR has to be more than just writing and distributing press releases. The most effective PR strategies today incorporate content that educates and engages your target audience. By doing it this way, we are able to get our clients insightful, educational content published every month. This helps with awareness and keeping your brand top-of-mind. It also provides a pathway to educating potential customers. Then, there is the credibility and trust that you get from being regularly featured in the press​. If you are looking for more reasons to utilize modern PR for a business-to-business, then check this out: https://lnkd.in/gX7MdQxk #PRStrategy #ContentMarketing #B2BMarketing #RankinPR #BusinessGrowth

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Need an assist planning your 2025 strategic marketing? Narrow it down to answering these three questions. #Strategicmarketing

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Introducing “The Multichannel Communications Playbook,” a step-by-step guide to using an integrated, multichannel approach to achieve greater ROI and maximum visibility for your content. Download now and unleash the full potential of your campaign!

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Great media interviews can mean the difference between a book that flies off the shelves and one that languishes in obscurity. We work closely with authors to develop message points that resonate with readers and that position the book for maximum media exposure. Learn more at www.wesmanpr.com. #bookpromotion #bookmarketing #authors #bookpublishing #messagepoints #mediainterviews

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ATTENTION INDIES AND SOLO PR PROS: For independent professionals, success requires more than just top-notch skills. You need the skills and ability to run a business too; however, taking time off to attend relevant trainings and conferences is often cost-prohibitive, especially when you’re a solo practitioner. In addition to the financial burden of registration and travel expenses, there is the intangible cost too: when indies take time off, no one is left “manning the shop.” Work basically stops.  IPA VirtuCon was created to provide members a conference-like program focused on running a business, enabling members to get training they needed without having to shut down their business. Designed specifically as a virtual conference, long before virtual was a norm, it offers an expansion of our monthly webinar programs to help members improve their efficiency and effectiveness to run a successful business. Don’t miss VirtuCon THIS Wednesday, September 25 for an afternoon of fabulous speakers. Register here today! https://lnkd.in/e72Ma9Ym

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Good messaging will help your businesses or ministry thrive. Poor messaging can cause it to flounder. Join us for Episode 2 as we speak to branding and messaging expert Margie Mccarthy, founder and president of McCarthy Messaging. https://lnkd.in/e_BhTpFd

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📢 Amplifying Your Association's Voice in the Media 📢 In this week's edition of Association Insights, I explore why having a prominent voice in the media is indispensable for your association. Here’s why media presence matters: 👉 Influence Public Perception: Shape how the public and key stakeholders see your industry, managing your reputation and addressing misconceptions effectively. 👉 Advocacy for Change: Use media channels to advocate for beneficial policies and initiatives, driving positive changes for your members and industry. 👉 Establish Leadership: Enhance credibility and attract new members by positioning your executives and members as go-to experts. 👉 Energize Membership: Boost engagement and loyalty by demonstrating proactive stances on critical issues impacting your field. Having a strategic media presence isn't just about being seen—it's about being heard and making an impact. 👥 To all my communications directors out there: What challenges have you faced in getting your leaders on board with media engagement? Share your experiences and tips in the comments! #MediaPresence #AssociationLeadership #PublicRelations #Advocacy #MemberEngagement #IndustryLeadership

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A must read: I discuss effective marketing strategies for business book authors below. https://loom.ly/5n3kdJ

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PR pros tell great external stories. But are you telling the right INTERNAL story to the client or boss? Without their approval, we can't bring anything to the press. We need to become internal storytellers first. Here's how: ◾ Show how PR works. It's not "one shot, one kill." It's a coordinated effort for long-term value - because some shots miss. ◾ Explain the 3Ts - the right TOPIC at the right TIME from someone with the right TITLE. ◾ Determine which media outlets are best for the brand & spokespeople. ◾ More exposure is good - but can also lead to crises. Be prepared. Read more in my O'Dwyer's Public Relations News piece linked in the OP below.

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New Episode! "Using The Power of Conferences for PR Business Growth and Effective Communication" What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast h...

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Pro Tip! 👉 Ask any client or customer that comes through your doors: “How did you hear about us?”  This will give you direct insights into where people are discovering you and what avenues might be worth it to put some money behind.  #PRTips #PublicRelations #PRStrategy

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