Annelle Barnett

Do you read case studies? Many people look for case studies on a website before deciding to do business with a company. In our latest blog post, Seven Oaks Consulting writer Lauren Caggiano shares best practices for crafting manufacturing case studies. These best practices are useful for other B2B industries, too! #contentmarketing #manufacturing #b2b https://lnkd.in/ecTQeRJf

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Don't get too comfortable with the current IT landscape. Driven by emerging cloud trends, significant changes in IT infrastructure are coming down the pike. Here's what every executive & IT decision maker must know:

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In a recent study, the question was, "How are you using print marketing to overcome digital marketing fatigue?" ➡ 62% use personalized, targeted direct mail. DM use is on the rise —— 91% of respondents are embracing strategic integration of print and digital channels this year, with about half of those describing their print and digital marketing channels as “closely integrated and tightly coordinated.” Learn more about it in this 2min Marketing Charts read ⤵ #directmail #digitalfatigue #gundersondirect #integratedmarketing https://lnkd.in/dxUyuEqE

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In the fast-evolving landscape of Southeast manufacturing, adopting modern marketing strategies is crucial to stand out in the competitive market. Here are three proven strategies to enhance visibility and attract B2B buyers: 1️⃣ **Leverage Local SEO**: Ensure your business ranks at the top of search results for local businesses seeking your products/services. This is vital for manufacturers targeting nearby partners or suppliers. 2️⃣ **Showcase Expertise Through Content**: Create blog posts, videos, or case studies that demonstrate your unique capabilities and industry knowledge. Providing evidence of expertise is key for potential buyers. 3️⃣ **Utilize LinkedIn for Lead Generation**: Engage with decision-makers on LinkedIn by optimizing your profile and running targeted ads. This platform offers a direct connection with clients seeking your solutions. If your manufacturing business is not achieving the desired online results, exploring new strategies could be beneficial. I specialize in assisting manufacturers like you in achieving growth through customized digital marketing approaches. #ManufacturingMarketing #SoutheastManufacturers #DigitalMarketing

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As a tech-centric marketing agency, one of the most common requests we see from new clients is to help them revamp, uplevel, or otherwise clean up their instance of (choose one) HubSpot/Marketo/Pardot. In our latest blog post, we discuss 12 simple steps that companies can take, and policies they can put in place, to keep their MAP instance better maintained.  Shout out to Eric Austin Lee Kim Jimenez Eunice Marigliano and the Spear MOPs team for their help with this article. https://lnkd.in/gcmDGeki #MOPs #marketingautomation #datahygiene

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Stay ahead of the game: Track, analyze, refine! 📊✨ Dive deep into your marketing efforts, analyze what's working, and tweak your strategies accordingly. It's all about staying agile and ahead of the curve! #SWMarketing #MarketingInsights #StrategyRefinement #StayAgile #DataDrivenDecisions #BusinessSuccess

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Have you listened to NEW Manufacturing Insights, the official podcast of the NEW Manufacturing Alliance, and Insight on Manufacturing magazine? I recently joined them to discuss how innovative marketing can work for manufacturing. We covered everything from creating engaging content to building a strong employer brand, using AI, and positioning yourself as a thought leader. Want to know how to keep top talent and boost your brand? Check it out! https://lnkd.in/gNMCK33j

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Don't forget about decision makers as an audience in your marketing materials. Decision makers hold significant influence and authority within their organizations. While end users may provide valuable insights into the day-to-day usability of your offerings, decision makers have the final say in whether or not to invest in your solution. Get to know and understand their pain points, and work to tailor your marketing messages to resonate with their needs as well. #targetaudience #b2bmarketing #b2bsales

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A personal brand builds trust and credibility with potential prospects, customers, and even potential hires, making them more likely to consider your business. Learn more. https://ow.ly/87K650SqBK2 #MarketingLogix #brand #personalbrand #trust #credibility

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Best Practices for Setting Up and Using Sales Forecasting in HubSpot https://hubs.ly/Q02Kyn_R0

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