About
Anindya Ghose is the Heinz Riehl Chair Professor of Business and the Director of the…
Articles by Anindya
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New Publication! Using Mobile Technologies to Improve Patient Healthcare
New Publication! Using Mobile Technologies to Improve Patient Healthcare
Very excited to share that our paper (co-authored with Beibei Li, Xitong Guo and Yuanyuan Dang), supported by a grant…
54 Comments -
The Interplay between Online Reviews and Physician Demand: An Empirical Investigation (accepted in, Management Science)
The Interplay between Online Reviews and Physician Demand: An Empirical Investigation (accepted in, Management Science)
Social media platforms for healthcare services are changing how patients choose physicians and doctors. Online…
22 Comments -
A Big Privacy Mistake People Are Making Online
A Big Privacy Mistake People Are Making Online
Here is why I argue in this op-ed in CNBC that consumers are going to be better off sharing more information about…
Activity
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Meet Manus: China’s New AI Powerhouse Is this the second Deepseek moment for China? Imagine an AI that doesn’t just talk—it works. Manus, from…
Meet Manus: China’s New AI Powerhouse Is this the second Deepseek moment for China? Imagine an AI that doesn’t just talk—it works. Manus, from…
Shared by Anindya Ghose
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This Women’s History Month, we’re spotlighting some of the incredible women at Arcesium! Throughout March, we’ll be sharing a special Q&A series…
This Women’s History Month, we’re spotlighting some of the incredible women at Arcesium! Throughout March, we’ll be sharing a special Q&A series…
Liked by Anindya Ghose
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Mohit Yadav built one of India’s biggest D2C success stories. In just 4 years, Minimalist went from an idea to ₹500 Cr ARR - and then got acquired…
Mohit Yadav built one of India’s biggest D2C success stories. In just 4 years, Minimalist went from an idea to ₹500 Cr ARR - and then got acquired…
Liked by Anindya Ghose
Experience
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Education
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Carnegie Mellon University - Tepper School of Business
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Activities and Societies: Member of INFORMS, AIS, Marketing Science Society
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Patents
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Apparatus, system, method and computer-readable medium for performing a product search using user-generated and crowd-sourced content.
Issued US WO 2012/064661
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Apparatus, system, method and computer-readable medium for performing a product search using user-generated and crowd-sourced content.
Filed US WO 2012/064661
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Honors & Awards
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AIS Distinguished Fellow Award
Association of Information Systems
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Distinguished Alumni Award, IIM Calcutta
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INFORMS Practical Impact Award
INFORMS
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Distinguished Fellow Award
INFORMS
More activity by Anindya
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So happy to be back at HKUST Business School! I have really missed that view (though I am hoping for a bit more sunshine in the coming days). 🙂…
So happy to be back at HKUST Business School! I have really missed that view (though I am hoping for a bit more sunshine in the coming days). 🙂…
Liked by Anindya Ghose
Other similar profiles
Explore more posts
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Hamzah Alsagoff
We can’t ignore the force that is coming to be not only the consumers but strong (#pesterpower) influencers in a family affecting consumption and purchase. They are already earning an income, so their Gen Alpha’s purchasing power is already here. ‘.....small-in-stature but mighty-in-opinion consumer, #GenAlpha born between 2010 and 2024, bring influencers and information about brands and products straight to their household decision-makers, so if you can gain their attention, you’ll also tap into the spending power of their millennial parents, a powerful 2-for-1 combination. It’s why we’ve named them, “#TheGatewayGeneration.” Gen Alpha parent estimates that half (49%) of all household spending is impacted by their child’s opinions…’ Here are some key highlights to note: ‘...$45 is the amount of their own month the typical (median) Gen Alpha child has to spend in a typical week ($2,340 per year). 82% of parents have changed their own personal consumer patterns based on feedback from their Gen Alpha child. 94% of parents are paying more attention to online influencers to better understand how they impact their Gen Alpha child…’ 68% of parents say they’re more likely to make online purchases due to their Gen Alpha child….’ In short, ‘new research shows a full scale armada of small-in-stature-but-mighty-in-opinion consumers is about to invade your marketing plans.’ And their parents are the #Millennials. ‘....We looked into the spending power of 8–13 year olds, by asking their parents — mostly Millennials — about their behaviors and their influence on household purchasing decisions. Much has been written about the world’s 80 million Millennials — the largest American generation who will eventually be the richest in history, and still saving the world. But wait there’s more. Millennials are parents now, and nobody has their ear more than their own kids…’ This lot is an interesting one to note: ‘...Gen Alpha will be social-first, innovative, savvy shoppers, impacted by both brands and brand values. 76% of Gen Alpha parents say their children are better at making consumer decisions than they were at the same age. 87% say their Gen Alpha children are very attentive to brands, and 69% say they already understand the concept of corporate values. The behavioral patterns of product selection will be shifted by Gen A too… AI, virtual try-on, “drops,” and other next generation shopping dynamics being boosted by the youngest Americans…’ Gen Alpha’s growth means big business for #onlineinfluencers. 94% of parents pay more attention to online influencers to better understand their impact on Gen Alpha kids. 64% are more likely to use social media for product reviews thanks to their Gen Alpha child, & majority are more likely to make purchases driven by social media ads or influencers…’ #Contagio #PiquantIdeas #marketing #marketingstrategy #consumerjourney #consumerbehaviour #consumerexperience #CX #CI #madschoolsg #ngeeannpoly #nanyangpoly
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Dan Snelten
🔥Hot Stat Alert!🔥 Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context. In this edition #inflation remains the number one concern for the 27th consecutive month according to ou What Worries the World survey. However, worry over rising prices is at its lowest level since April 2022, now at a third (33%) on average across 29 countries . See the full results : https://lnkd.in/gsxyaD9x
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Simon Atkinson
ANALYSIS: Michel Guidi and team review what we learned about #GenerativeAI this year in the NEW Ipsos Almanac. "In years to come we're likely to look back and wonder how we ever functioned without these powerful tools". * Check out the article: https://lnkd.in/eCPisGeM * Explore the Almanac: https://lnkd.in/ehUKxVF6 * Watch Ben Page's "In 5 minutes" review of 2024: https://lnkd.in/eMYJJzxn
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Clifford Young
Breaking down Ipsos numbers with Jim Lokay FOX 5 DC on the big board. Talking latinos and the election 2024: what #latinos think about key electoral issues like inflation, crime and saving democracy. And who they prefer for president: Biden or Trump. #ipsos #polling #data #elections2024
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Mark P
Optimization or transformation? This is THE question for every major enterprise in 2025. Latest wave of AI-driven creative destruction suggests that optimization is unlikely to work. In 2015, economist Mark Perry posted analysis of the impact of the third and fourth industrial revolutions on Fortune 500. "Comparing the 1955 Fortune 500 companies to the 2015 Fortune 500, there are only 61 companies that appear in both lists. In other words, only 12.2% of the Fortune 500 companies in 1955 were still on the list 60 years later in 2015, and nearly 88% of the companies from 1955 have either gone bankrupt, merged with (or were acquired by) another firm, or they still exist but have fallen from the top Fortune 500 companies (ranked by total revenues). Most of the companies on the list in 1955 are unrecognizable, forgotten companies today (e.g. Armstrong Rubber, Cone Mills, Hines Lumber, Pacific Vegetable Oil, and Riegel Textile)." He posited that most of these changes were driven by changes in emerging technologies and failure to adapt. I would add, that in some cases, these companies lacked transformative leadership and in others, their path for adaptation was characterized by "less risky" optimization rather than necessary true transformation. Bottom line, don't be a Kodak. https://lnkd.in/eqtpXtKX
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Simon Atkinson
ANALYSIS: Tour de Force piece on populism in the new Ipsos Almanac by Clifford Young and Sarah Feldman. 63%, across 28 countries, say we "need a strong leader to take our country back from the rich and powerful". * Read Sarah and Cliff's take on why populism isn't going anywhere anytime soon: https://lnkd.in/eBfZgkR6 * Explore the Ipsos Populism survey: https://lnkd.in/eA2UCndU * Take a look at What's Worrying Your Country here: https://lnkd.in/drqeRpE
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Marcus Goncalves, Ph.D, Ed.D.
As a professor at Boston University Metropolitan College, our graduate students are encouraged to use #AI to augment their learning and #analytical_processes. But I often convey to them that as many extol AI for its potential to revolutionize education by personalizing learning, we need to be aware of the #bias generated by AI, which is also on the rise. My research experience (https://lnkd.in/eeAraJ_N) has demonstrated several instances where biased #AI_algorithms can perpetuate #inequalities, affecting student outcomes and reinforcing #societal_biases. Addressing these biases is a complex task. Some of the #policy_recommendations I and my colleagues make point to #ethical_standards, varied data sets, and, importantly, thorough testing, demonstrating a commitment to quality and fairness.
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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Michael Lieberman
Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .
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