Angela Sobol

Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

3

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

5

If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

3

Powerful insights from Keen on the impact of brand investment vs. trade.

3

How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

4

Arc was the most-awarded commerce agency at this year’s REGGIE Awards. 9 times. Reality: When you choose a life in marketing, you don’t always get to market things (brands, services, ideas) that directly align with your personal values. This year’s award-winning work created in partnership by Arc and Unilever: - Amplifies multicultural voices - Eschews perfection - Promotes family connection and positive self-worth in young women - Provides affordable, healthy meal options to families Do these align with my personal values? Yes. Yes. Yes. And…Yes. It thrills me to see this work connect with people, build businesses, perpetuate good in the world, and receive recognition for all of it. #IrresistibleCommerce #REGGIE #award #Unilever #ClientPartner #arcww

28

1 Comment

Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

5

In the fast-paced world of marketing, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://bit.ly/46zRKxw .

5

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/gWJSi8ks

6

Alright marketers, the challenge is familiar: We have more ways than ever to engage with our audiences, but measuring what works is where it gets tricky. With 90% of the world’s data created in just the last two years, it feels like we're drowning in data. And because of all sorts of factors, getting a clear picture of media performance is a huge challenge. That’s why modern marketers need to have a comprehensive measurement strategy. Without it, you’re flying blind. Data collaboration allows you to get data from all the platforms you're advertising on and measure how those platforms compare and which combinations of ads work best to move someone through the buying journey. I think this primer on measurement strategies can help you rise to the challenge!

33

New D2C brand? Please do not look for ‘Purpose’. Hellmann’s mayo survived 110 years without a social purpose and got to $250mn in revenue. THE STORY OF HOW PURPOSE BECAME FASHIONABLE In 2019 Unilever CEO Alan Jope announced that brands without purpose will have no long term future at Unilever. His idea was that every brand at Unilever, from detergent to ice cream to fabric conditioner, should have a purposeful ‘why’. 🌭 🌭 🌭 Hellmann's is a brand that is over 110 years old but only recently discovered that it's true purpose is to reduce food waste by helping to use up leftover food in your fridge. This repositioning came in for scathing criticism from Unilever investor Terry Smith, who said, "a company which feels it has to define the purpose of Hellmann's mayo has in our view clearly lost the plot." HERE IS WHY PURPOSE IS NOTHING BUT HOGWASH 😡 Many brands start from an over claim. British Airways says it is the world's favorite airline. Carlsberg says the best lager in the world. Red Bull says we give you wings. Its one thing to exaggerate about your product; it's another thing to make an exaggerated moral or ethical claim. ALL PURPOSE ADS STAND ON THE SHOULDERS OF GIANTS 🏋‍♂️ 🏋‍♀️ 🏋‍♂️ Hellman's was able to spend a hell lot of money on making terrible ads with very big celebrities and then putting them on Super Bowl where they made news for all the wrong reasons. (The creative agency came up with the tagline MAKE TASTE NOT WASTE.) The only reason why Hellmann's was able to spend all of this money was because of decades of simple product based advertising that got them to be coming the world No. 1 mayonnaise. To that extent, all purpose ads stand on the shoulders of giants. 🔴 So if you are a new D2C brand - tell consumers why your product is great, what is your product, and get them to remember your brand name. Everything else is a load of BS. 🍒 🍑 CREDIT: fantastic book i'm reading by Nick Asbury - The Road to Hell. Have lifted excerpts as is. Its a brilliant book - very simple, logical, unpretentious and real. Byron Sharp recommends it wholeheartedly too. https://lnkd.in/g8prqyPs Nick Asbury #marketing #marketingwithvani #purposemarketing CherryPeachPlum Growth Partners Ehrenberg-Bass Institute

98

59 Comments

In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

1

PepsiCo’s Employer Brand Transformation 🚀 We’re thrilled to announce PepsiCo’s latest leap forward in employer branding! With the power of Papirfly, we’ve unified our global visual identity, streamlined asset creation, and empowered local teams - all while maintaining brand consistency. 🌍 77 countries 👥 318,000 employees 🥤 500 brands Key highlights include: • Unified Visual Identity: Clear guidelines for all stakeholders. • Streamlined Processes: Efficient on-brand collateral creation tools. • Digital Asset Management: Centralised repository with pre-approved assets. • Local Adaptation: Flexibility for local teams to add cultural nuances. “Papirfly is a tool that everyone feels empowered to use. We made sure that we set it up so that folks could take the templates and use them to build assets that are still customized but also maintain the global brand." - A special thanks to Sally Elbassir for championing this initiative! Explore the full story here: https://lnkd.in/dC8SW-6K

11

Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gMpSrSEY

4

PepsiCo's New Global Brand Platform with CMO, Mark Kirkham. Mark talks us through the formation of "Thirsty for More," what it means and its strategic role in the global business. Listen and subscribe to the show wherever you get your podcasts. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at mae.academy. #CMO, #pepsi, #marketingstrategy,

17

Did you know Cyber 5 spending in 2023 reached $38 billion? This five-day window is a vital time for brands looking to win both online and offline. If you want to get ahead, check out The Mars Agency's latest report presenting 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window!

4

Traditional OOH can be a low-intensity, high-impact option for advertisers looking at the sustainability of their media plans.

6