Andy Ramirez ✪

Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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What do ~1,000 B2B SaaS companies tell us about churn in 2024? The trends are clear, and the stakes are high. Churn isn’t just a number—it’s a signal. A signal that companies need to act on before customers leave. 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: • Churn dropped to 𝟰.𝟮% in 2024 from 𝟰.𝟰% last year. • 𝟯.𝟱% voluntary churn vs. 𝟬.𝟳% involuntary churn. • ARPU of $𝟮𝟱-$𝟱𝟬 shows the highest churn at 𝟴.𝟳%. • Churn spikes to 𝟮𝟱% when decision-makers leave. • The first 3 months are critical: churn drops from 𝟭𝟬% to 𝟰% with the right onboarding strategies. How do you prevent churn before it happens? By spotting and acting on churn signals. UserMotion automate churn prediction, helping you keep at-risk customers and protect your revenue. 📥 See the full report and discover how to reduce churn: https://lnkd.in/dcn4jqJN

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Is your CRO strategy hurting more than helping? Optimizing for conversions should simplify life, not create chaos. Yet for many teams, it’s a whirlwind of scattered data, misaligned workflows, and aimless experiments. Here’s what happens when CRO goes off the rails: 1️⃣ Random Tests = Random Results Without a clear hypothesis, you’re not optimizing—you’re gambling. 2️⃣ Data Overload, Insight Underserved Too many dashboards, too little action. If you’re drowning in metrics but missing meaningful insights, it’s time to rethink your approach. 3️⃣ Siloed Efforts, Zero Collaboration When marketing, product, and design teams work in isolation, the magic of synergy is lost. But it doesn’t have to be this way. At Useryze, we help you build a smarter CRO strategy: ✔️ Centralized Experimentation Libraries to make insights scalable. ✔️ Streamlined Workflows to keep your teams aligned and focused. ✔️ Cross-Functional Collaboration to unlock the power of integrated efforts. CRO is more than just increasing conversions—it’s about creating efficient systems, actionable feedback loops, and a culture of continuous improvement. What’s holding your CRO progress back? Let’s strategize and optimize. #CROStrategy #TeamCollaboration #ContentOptimization

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Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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🎯 "Dear {first_name}, I noticed your GTM strategy is collecting dust in a slide deck. Spoiler: There's a better way. We just dropped our no-BS review of Octave - the tool making outbound work without making everyone cringe because your GTM deserves better. ❤️ Full Review: https://lnkd.in/gbgqvUAY Have #revtech we should review? Let us know in the comments!

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Pro tip: Strategic #CRO answers business questions. Tactical CRO does not address business questions (e.g. CTA color). Doesn't mean tactical CRO doesn't have a place. And in fact, if you're just getting started, most CRO programs end up being tactical FIRST while the flywheel starts spinning. BUT, strategic #CRO drives impact. It helps get buy in for MORE testing. It answers critical business questions. And most importantly - it DOES take some freaking time to analyze and spin up!!! Want to learn more? Listen to the full episode out NOW: https://lnkd.in/gYbDfCqg #Experimentation #Optimization

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Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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The ‘M’ in GTM strategy may mean ‘market’, but today, CMOs have been side-lined to just promotion. Here’s why 👇 In the past, CMOs owned all of the 4Ps across Product, Pricing, Place, and Promotion. That’s no longer the case and if you’re a senior marketing leader looking to secure a boardroom seat, it has to change. Find out how you match up to the 311 B2B CMOs surveyed for our ‘Building the Board-Ready CMO in B2B’ research report for go-to-market connectivity below! https://lnkd.in/eqvXxcTG NewtonX WARC | #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

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3 Massive Blind Spots impacting CRO's today! Knowing the average CRO's tenure is 17 months at their current company, we're focusing our attention on helping teams stop the bleed. Primary reason CRO's don't last is due to the lack of accountable visibility across their GTM motions. And here are the 3 top blind spots that exist across teams today. 1. Opportunity detection at the buyer level. It's easy to get at the account level...but that's relatively worthless if you can't know which specific buyers are in-market. 2. Account Coverage via your network. Warm intro's are critical in today's buyer economy. So it's important CRO's enable their teams to know who can help them break into their key accounts. 3. Performance Attribution is often questioned when it comes to marketing initiatives. Not anymore. Every channel must have a clear path to revenue. And that attribution must be easy to see. Otherwise, you're left questioning if marketing, sales, self-service, or partners are the reason for attribution. And not know....adds to the short tenure of those in this role. We wrote a blog all about these 3 areas - check it out and let us know what you think.

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It's here! I have been floored seeing the care the team has put into writing such a helpful playbook. The value of understanding how all of the measurement methodologies (MTA, MMM, Testing, etc) work together to help direct the future of your marketing strategies is 🔥 I think often we get so lost in the buzzwords in Marketing that we don't understand the specific problems a specific methodology solves or when to use it. If you feel the same way, then this playbook is for you.

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You spend a ton of time gathering case studies, customer stories, and testimonials that'll support your GTM team. But customer evidence is so much more than the standard "problem-solution-outcome" narrative. And putting as much (if not more) process and intention behind smaller, specific proof points as you do white-whale case studies will make your evidence way more persuasive in the long run. When we sling around lingo like "customer evidence" and "proof points", here's specifically what we're talking about. ⤵️

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Throughout my years in Marketing Ops I saw many great marketers struggle to use their persona definition in Marketo because their parameter would change every day. For example, if they were targetting IT workers early in their carreer they would have to aim for people with one of the many job titles: IT Analyst Tech Analyst C# Developer Python Specialist And the many other possible combination of terms! But AI can help you define your personas in Marketo and use them in the day to day. And better, we explained how to do it step by step here: https://lnkd.in/dy7vrTns

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There's a big discrepancy between how content marketers and the rest of the GTM org measure content success: - Content skews toward defining success by leads and conversions - The rest of the org (marketers, sales, and product folks) are split equally between leads, revenue, and brand awareness. This is surprising. Content marketers usually aren't growth marketers; we focus on building brands and educating people over time. Leads and conversions are short-term metrics, while content plays the long game. So, why are we thinking like this? And what can we do to actually prove content's value? Step 1 (Beginner): Be strategically collaborative on important projects Step 2 (Intermediate): Choose your brand awareness metrics Step 3 (Advanced): Add content pipeline metrics to the mix Lauren Lang goes deep on each of these steps in our latest blog in the Darkroom. How do YOU prove the value of your content?

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Intent data is useful, but you need an action layer to power effective ABM programs. Snowflake recognized this challenge early on when bringing together first- and third-party data into a single source of truth. Combining intent signals, technographics, firmographics, and real-time intel to form a 360-degree view of target accounts. By building direct integrations and their own proprietary algorithms, Snowflake gains unique insight into buyers’ journeys. This allowed them to: 📢 Publish dynamic ad campaigns to high-intent accounts. 🧑‍💻 Send personalized microsites to educate and move prospects down the funnel. It's the action layer which gives companies like Snowflake an unrivaled ability to orchestrate 1:1 ABM experiences. Take a peek at Snowflake’s ABM tech stack and see how you can take action on your ABM data: https://bit.ly/44EGXkQ

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What’s next for sales & CS in 2025? Let’s talk predictions. 🔮 AI & automation. Buyer-led sales. GTM efficiency. The game is changing fast! We asked some of the sharpest minds in revenue to share their boldest 2025 predictions, and they did not hold back. Expect hot takes on: 🔥 The death of rigid sales processes (hello, buyer-led everything) 🤖 AI as your new deal co-pilot (but will it replace sellers?) 💰 The rise of efficiency over headcount (do more with less — smartly) If you want to stay ahead, not play catch-up, you need to read this. 📖 Check out the Sales Almanac by Flowla: https://lnkd.in/gB9He4zE What’s YOUR biggest prediction for 2025? Let’s hear it! ⬇️

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