Andy Moldovan

🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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The 2024 Comcast Advertising Report is here to help simplify the complexity that buyers and sellers are facing in today's evolving TV landscape. #FreeWheelEmp https://bit.ly/4iAY2T7

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Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

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Here's an excellent comprehensive article from Swanson Russell providing guidance for retargeting strategies.

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What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/40mtSvO

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Catch Randy Kessler, Digital Advertising Director of Informa Markets/Labels & Labeling and I, as we share expert insights on Making Email Marketing More Effective. Don’t miss this chance to enhance your email strategies and drive better results in your campaigns! #EmailMarketing #DigitalAdvertising #MarketingStrategy #InformaMarkets #LabelsAndLabeling #MarketingTips #BusinessGrowth

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#mediabuyer #brandmarketing #mediaplanning Your 🎯 audience is here & across all PBS-owned platforms. One buy, multiple channels (CTV, PBS apps & linear), frictionless experience. 🌞 *BUT* here's the difference 🌞 😇 Our brand-safe ✅ Audience-trusted ecosystem 🔌 Is powered by consumers who support our national corporate sponsors (advertisers) because they appreciate businesses that support educational & entertaining content for their children and themselves 👀 Our nat'l corp sponsors are guaranteed category exclusivity with a limit of only 4 sponsors in a pod. So... no 🗣️🗣️🗣️ like the other commercial properties. 💰 Which equals brand-awareness & purchase preference 💰 Go ahead. Make it easy on yourself. (I dare you!) Get the Broadcast Calendar, then a cup of ☕️ then connect with us (or here with me, I'll get you to where you need to go). ✌️

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GREAT Content Disrupted episode with Skyword EVP, Dan Baptiste and NPR CMO, Michael Smith where they discuss that a brand’s voice isn’t just a stylistic choice—it’s a critical market differentiator. AND, overreliance on GenAI risks diluting this voice, resulting in content that, while plentiful, lacks the emotional impact and authenticity essential for audience engagement and trust. Take a listen and let me know if you agree.

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From a more simplified buying experience for advertisers to better viewer experiences for consumers, leaders at Comcast Advertising make six predictions about multiscreen TV's ongoing evolution. - Via Ad Age #FreeWheelEmp https://bit.ly/4gxeAK9

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We post to remind companies the marketing foundations and strategies for success. If you have a large amount of marketing dollars being spent digitally, check out this article by us. You might find a nugget or two that can help you look at your campaign differently.

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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“Advertisers are naturally drawn to the promise of advanced targeting capabilities and deeper audience insights, and we anticipate that the smart TV OS trend will only gain momentum. We should expect notable shifts in ad spend budgets and dollars in the coming months and years.” Matt Krepsik, CEO of MediaRadar, Inc., commented in MediaPost about The Trade Desk's new streaming TV OS, Ventura. Check it out! https://gag.gl/QWp40o #MediaRadar #MediaPost #AdvertisingIntelligence #AdTech #StreamingTV

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/1QUi30sEPcv #Agencies #ClientRelationships #DigitalAdvertising

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Turn your content into a powerful growth engine. Watch how Merkle uses Sitecore’s cutting-edge tools to craft personalized, engaging content that resonates with audiences and drives real results. https://bit.ly/3ZHAdS8

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Great insights for local advertising from our research study with The Harris Poll. I encourage you to take a look and download to see how even some simple adjustments to your strategy can make a major impact on your campaign effectiveness - local matters!

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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