Andrew Edwards

This article is one of the best I’ve seen about how measure the effectiveness of your websites in an actionable and intentional way. Measure the right things for you that will help you make well-founded inprovements to your content so that it reaches all the right people… #measurement #metrics #insight

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Our roots in public affairs and political behavior give us a unique perspective on consumer and market research that sets Abacus Data apart. While many research firms view people strictly as consumers, we see them in a more holistic way—as consumers, workers, and voters, all in one. These roles don’t exist in isolation; they interact and shape each other. This multidimensional view lets us go deeper, revealing insights others miss. We don't just study what people buy; we understand the values, aspirations, and societal influences that drive these decisions. For brands, this means more than just understanding consumer behavior—it’s about understanding the full human experience in an interconnected world. ✅ Find the unmet need. ✅Meet that unmet need before your competiton. 🏆 That's how you win.

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Valuable insights from Nicole Schuman for any #communications professional seeking to "measure the value of their work and tell that story to their stakeholders." #CommsForGood

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Demo'ing your technology can be an important part of your PR campaign. However, based on the current media landscape, they are very hard to secure if you are not Microsoft (for example). If you do land one with a journalist, the stakes are high to get it right. Based on my experience being involved with demos that have gone awry, here are two things you need to know before going into it.

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This week, I'm thrilled to share a monumental guide that dives deep into the art of creating compelling brand messaging for advocacy campaigns. As public affairs practitioners, crafting a persuasive message is crucial, but it's a task we don't undertake daily. To streamline this complex process, I've turned to ChatGPT to help break down the task into manageable steps. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁 𝗶𝗻 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿? I detail a 27-prompt strategy that uses ChatGPT to: - 𝗗𝗲𝗳𝗶𝗻𝗲 𝗰𝗹𝗲𝗮𝗿 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗴𝗼𝗮𝗹𝘀: Set precise objectives to drive your campaign. - 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮𝗻𝗱 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗯𝗿𝗮𝗻𝗱 𝘃𝗼𝗶𝗰𝗲: Ensure your messaging resonates with your values and desired public perception. - 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺 𝗮𝗻𝗱 𝗿𝗲𝗳𝗶𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Generate innovative ideas and refine them into impactful messages. - 𝗘𝗻𝘀𝘂𝗿𝗲 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: Align your messaging across different media for consistent advocacy. 𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗧𝘂𝗻𝗲 𝗜𝗻? If you've ever found yourself recycling old messages or struggling to infuse creativity into your campaigns, this newsletter will transform your approach: - 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Use AI to explore new angles and fresh perspectives. - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Save time with AI-driven prompts that guide the creation and refinement of your brand messaging. - 𝗕𝗼𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Ensure your messages are not only creative but also strategically aligned with your campaign goals. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀: Paid subscribers will gain exclusive access to the full archive of my interactive session with ChatGPT, providing a behind-the-scenes look at how each step was implemented for a hypothetical campaign against the carbon tax. ☝️You can subscribe by clicking 𝗩𝗶𝗲𝘄 𝗺𝘆 𝗯𝗹𝗼𝗴 link in my bio☝️

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Today's #MetricMonday is all about my LEAST favorite metric: impressions. Don't get me wrong, impressions are foundational to most #communications work, because what is a message worth if it's not seen or heard? But we've asked impressions to do far too much in measuring success. In truth, impressions simply indicate how many eyes were exposed to a message. A nice volume indicator, however, impressions don't tell us: 👉 If the audience paid attention to the message. 👉 How the audience received the message. 👉 If the message drove the intended call-to-action among the audience. Other data can answer those questions, which is why I always pair impression totals with other metrics in my analysis. Impressions are a great baseline metric, but you'll always need a qualifier to make it matter. SIDENOTE: Way back in my traditional PR days we'd use a multiplier to indicate how impressions in print would scale to real-world exposure. Because apparently if someone read a newspaper, they'd inevitably pass it to two other people to read the EXACT same clip. It was around that time that my distrust for impression totals began. Is that still a thing? I hope not.

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**Republican friends, I need your input on this fascinating poll from the SC-01 primary!** The data shows incumbent Rep. Nancy Mace hanging on to a narrow 43-21 lead over challenger Catherine Templeton. But there are some major red flags for both candidates: - 47% of GOP voters view Mace unfavorably - Only 27% think she deserves reelection - 39% agree Mace "flip-flops on issues" Meanwhile, Templeton's past Democratic vote and stance on immigration enforcement could seriously undermine her support. With economic issues and immigration ranking as top priorities, this race is a hard-fought battle over the soul of conservatism in the Lowcountry. What's your take? Is Mace's first term disappointing enough to show her the door? Can Templeton sell herself as the principled MAGA choice? Or is there another candidate you're backing? Drop a 🔴 or 🟠 to share your thoughts! I'm really curious to hear my network's perspectives on this competitive, highly consequential primary showdown. (Data: Kaplan Strategies poll of likely SC-01 GOP voters)

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It was a treat to chat with Brandi Starr about the role of CMOs in the boardroom. If you're a CMO (or any other exec) interested in board service, have a look & listen! #CMO #boardservice #strategy #marketing #insights

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Thank you Marc Kramer for having me on The Best Business Minds podcast to talk about my book, The Guide to Earned Media (available on Amazon or via Kogan Page Publishing). I’ve said it before and I’ll say it again: earned media remains a critical part of any PR campaign. Nothing helps to build credibility and trust in quite the same way. I hope you enjoy this podcast, if you choose to check it out! #podcast #business #pr #earnedmedia #mediarelations #publicrelations

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There is strength in #marketing and #PR for #Startups in uncertain economic markets. Read this narrative with a clip from our State of Tech Report by @Themanojsingh at @Ticenews https://lnkd.in/gF3KNirE

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One of THE most important jobs of PR in any organization is evaluating ALL opportunities for downside risk vs potential upside. Sometimes (and by that I mean often) PR guides the org to do things that will protect the brand and not put it in jeopardy. If you find an org stepping in it that is because PR didn't do its main job. This is a "first, do no harm" type of situation. Good to be creative. Bad to be creative—and stupid. So let's say you're working for the Paris Olympics Opening Ceremonies and someone comes in and says "I really think we should do a parody of The Last Supper using transvestites...." If it's me on point, PR kills that idea almost instantly (probably before the sentence ends)—and if PR isn't gonna do it, you can almost ALWAYS count on Legal to step in. Evaluating Downside Risk—It's a real thing. PR needs to step up in these companies that are being very careless and reckless with their brands. #publicrelations, #pr, #strategy, #risk

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I recently had the pleasure of interviewing veteran political strategist Mike Podhorzer for my podcast Cross Tabs. Mike has deep experience in the progressive and labor movements as a strategist and pollster, and he shared with me - as he does with his readers on his Substack, Weekend Reading invaluable insight into the many flaws inherent to how we conduct and interpret political polls. Some of the key limitations we discussed include: * National polls don't reflect our actual federalist system where state and local elections determine outcomes, and the Electoral College selects the President. Regional differences in political views are erased. * Polls taken far in advance of elections don't account for the context and information voters rely on closer to voting day. Issues and candidate views can shift dramatically up to the last minute. * Hypothetical questions about future voting intentions or how voters feel about a possible future policy agenda don't accurately predict behavior when people can't imagine those policies coming into being and can't predict how they'll feel when Election Day comes. * Media outlets often prioritize polling "horse race" coverage over understanding what is salient and believable to voters. * When you combine these factors with other forms of polling error (sample, nonresponse, mode) national polls in particular can distort our understanding of the electorate, and mislead campaigns and commentators (and voters!) on what motivates different voter groups. For those working in politics, campaigns or analyzing elections, understanding these limitations is crucial for avoiding false assumptions. You can listen to our full conversation on Cross Tabs to learn more. #polling #strategy #surveys

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The @PageSociety just released its newest report Beyond Communication: CCO Leadership in Navigating New Complexity. The findings underscore the CCO as an ever-more-essential partner with the CEO in defining and activating corporate character. Read more here: https://hubs.la/Q02x4nPQ0

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Thinking of mergers & acquisitions? A few thoughts for your consideration. #strategyresearch

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Join our experts as they dive into PR Newswire's groundbreaking AI innovations. We'll explore: ✨ How AI is revolutionizing #PR & comms ✨ Our unique solution that leverages historical data to offer press release insights ✨ Findings from our State of the Press Release Report on how PR pros are embracing #AI Save your spot now and join us as we drive the AI conversation forward!

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