Amaris "Amy" Tennison

Amaris "Amy" Tennison

Austin, Texas, United States
2K followers 500+ connections

Join to view profile

About

Over the past 15+ years, I’ve helped a variety of large B2B & B2C organizations transform…

Activity

Join now to see all activity

Experience

  • IBM Graphic

    IBM

    Austin, Texas, United States

  • -

  • -

    Austin, Texas, United States

  • -

  • -

    Austin, Texas Area

  • -

    Austin, Texas Area

  • -

    Austin, Texas Area

  • -

    Austin, Texas Area

  • -

    Austin, Texas Area

  • -

    Austin, Texas Area

  • -

    Austin, Texas Area

  • -

    Austin, Texas Area

  • -

    Glacier Bay National Park

Education

Publications

  • 10 things I learned during Germany social media training

    Direct2Dell, Official Dell Corporate Blog

    Recap and observations from my trip to Germany to provide social media training to Dell employees.

    See publication

  • 30 Ideas For Your Social Media Plan (eBook)

    Salesforce Marketing Cloud

    Featured on page 3 of Salesforce Marketing Cloud's 2012 eBook on Slideshare: 30 Ideas For Your Social Media Plan. Great collection of social suggestions based on their expertise and interactions with brands.

    See publication

  • Amy's work samples & pictures

    Flickr

    Check out pictures from some of my international training trips and samples of work.

    See publication

  • Annual Leadership Meeting eBook: Agenda, Speaker Biographies, Sponsors, WIPP Information

    Women in Public Policy

    Featured speaker at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC. Shared best practices on social media for small business with women entrepreneurs.

    WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to…

    Featured speaker at the Women in Public Policy (WIPP) Annual Leadership Meeting July 18-19, 2012 at the Liaison Capitol Hill, Washington, DC. Shared best practices on social media for small business with women entrepreneurs.

    WIPP is a national nonpartisan public policy organization, advocating on behalf of nearly 1 million women-owned businesses representing 63 business organizations. WIPP provides timely economic policy information and identifies important trends and opportunities to its membership. #Iwork4Dell

    See publication

  • Featured Article: Dell Goes Back to School

    Event Marketer Blog & Magazine

    Featured in Event Marketer blog and magazine for experiential marketing campaign, Dell Superprom. The program leveraged a new “experience extended” philosophy bouncing the target audience from the digital realm into live events and then back online again.

    See publication

  • INFOGRAPHIC: #SocialSME Program

    Dell Social Media

    Created Dell's Social SME program to identify, train and support internal team members to become active social thought leaders, manage key influencer/customer relationships, and thrive in relevant online communities around key Enterprise solutions. We believe their actions will impact Dell’s overall credibility, share of voice, search engine rankings and online revenue. Early results show that the program is already having a positive impact on our Cloud Computing and Windows 8 share of voice…

    Created Dell's Social SME program to identify, train and support internal team members to become active social thought leaders, manage key influencer/customer relationships, and thrive in relevant online communities around key Enterprise solutions. We believe their actions will impact Dell’s overall credibility, share of voice, search engine rankings and online revenue. Early results show that the program is already having a positive impact on our Cloud Computing and Windows 8 share of voice and search engine optimization.

    See publication

  • INFOGRAPHIC: SMaC University Turns 3!

    Dell Social Media

    Documented how Dell's best in class training program has evolved over the last 3 years (launched August 2010) and highlighted newly developed activation programs to drive business value. #Iwork4Dell

    See publication

  • Women in Public Service Project Final Report (June 2012)

    Woodrow Wilson International Center

    Amazing opportunity to consult women leaders from around the world on how to leverage social media in their local communities (highlighted on page 19) in the Women in Public Service Project (WPSP).

    WPSP is a global women’s leadership initiative launched by U.S. Secretary of State Hillary Clinton in partnership with the U.S. Department of State and five leading women’s colleges.

    See publication

Projects

  • #SocialSME Mentorship Program – Mentor & Social Expert

    Hand selected by Dell’s Global Social Training and Activation Team to mentor an elite group of Social Media Subject Matter Experts (SMEs). Coach and work closely with SMEs to align them with their core business objectives. Guide SMEs toward utilization of key social platforms that enable them to manage key influencer/customer relationships, share their expertise in relevant online communities to impact Dell’s overall credibility, share of voice, search engine rankings and online revenue.

    Other creators
    See project

  • Social SME (Subject Matter Expert) Program

    - Present

    SMaC-U’s new Social SME program is designed to identify, train and support internal team members to become active social thought leaders, manage key influencer/customer relationships, and thrive in relevant online communities around key Enterprise solutions. We believe their actions will have impact on Dell’s overall credibility, share of voice, search engine rankings and online revenue. Early results show that the program is already having a positive impact on our Cloud Computing and Windows 8…

    SMaC-U’s new Social SME program is designed to identify, train and support internal team members to become active social thought leaders, manage key influencer/customer relationships, and thrive in relevant online communities around key Enterprise solutions. We believe their actions will have impact on Dell’s overall credibility, share of voice, search engine rankings and online revenue. Early results show that the program is already having a positive impact on our Cloud Computing and Windows 8 share of voice and search engine optimization.

    Since October, 150 SMEs have been on-boarded into the program where they receive help establishing a fantastic Dell social media presence online, recommendations on which external thought leaders and influencers to connect with, tool training and tips to ensure they can effectively represent Dell and a scorecard to help measure their performance and impact to Dell.

    Other creators
    See project

Honors & Awards

  • 2017: Featured as one of IBM's top 40 marketing leaders committed to serving as role models and advocates for diversity and inclusion out of over 500 first-line managers and invited to participate in the inaugural MCC Manager Champions Program

    -

  • 2017: Manager nomination and attendance at the Building Relationships & Influencer Executive Training Class for high performing female talent

    -

  • 2018: Hand-picked to be part of IBM’s Top Talent program for marketers

    -

  • 2019, 2018, 2017: Received IBM equity award recognizing outstanding performance and contributions, and my management team's belief in my ability to lead and contribute to IBM’s strategy as we continue to transform

    -

Recommendations received

15 people have recommended Amaris "Amy"

Join now to view

More activity by Amaris "Amy"

View Amaris "Amy"’s full profile

  • See who you know in common
  • Get introduced
  • Contact Amaris "Amy" directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses