Amy Warren

🤔 Is your Martech stack optimized for success? Our latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse," is here to guide you through the complexities and help you make informed decisions! 💡 Whether you're looking to optimize your current tools or explore new ones, this resource is packed with actionable insights to ensure you get the most out of your investments. Don't let buyer's remorse hold you back—download your free copy today and start mastering your Martech strategy! ✨ 👉 https://bit.ly/3z4kJ0a #Martech #eBook #Cella #RandstadDigital

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Looking to optimize your membership recruitment? MGI's Noah P. discusses 3 paid ad combination tactics to increase conversions in our recent Tipster! Discover how strategies like Google Search + AdRoll Remarketing, Facebook + AdRoll, and Mail + Addressable Geofencing can elevate your results and hit those tough year-end goals. Read more here: https://lnkd.in/ggFWaCUP

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Read about how the 2nd wave of modular CDP implementations better align with an organization’s specific needs without the burden and overhead of unnecessary features and associated costs. https://lnkd.in/eMW9kssw

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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The Cornell Chronicle, Cornell University's primary news source, trusted us with a complex migration from Drupal 7 to Drupal 8. 🗞️ Enhanced News Content: We revamped their news content workflow and media system to streamline operations. 🎥 Media Integration: Implemented a custom plug-in for video integration with CornellCast, enhancing their multimedia capabilities. 🖥️ Content Workflow: Tailored a content workflow and revision system to fit their staff structure and needs. 👉Check out the full case study to see how we transformed their digital presence: https://bit.ly/3Z39xvi

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"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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Thanks MarTech Series for the chance to share a few tips on search optimisation and marketing, along with what we have been up to at Yoast recently! #SEO #digitalmarketing Newfold Digital #search

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With over 14,000 solutions and shrinking budgets, net-new deals are slowing down. This "condiment phase" demands a strategic shift for MarTech vendors. Customer success matters more than ever, so we can focus on existing relationships & maximize product value. We can develop solutions that address pain points & integrate seamlessly. We can build a strong ecosystem through integrations to offer more value. Customization could be the best middle ground, tailored solutions & flexible pricing cater to diverse needs. #MarTech #FutureofMarketing

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A well-executed SEO strategy at a higher education institution: - Enhances search visibility ✅ - Engages prospects ✅ - Drives enrollment ✅ 🎓 In his latest guest blog for UPCEA our Co-Founder and CEO Will Scott explains how SEO helps higher ed marketers fill seats while navigating the demographic cliff, changing audience behaviors, and increased demand for online programs. Read Will's full article. Link in comments! . . . #SEO #EnrollmentMarketing #HigherEdMarketing #SearchInfluence #OptimizePotential

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Last month we did a CMSWire webinar alongside our partner Salesforce that was pretty awesome. The recording is now up on our site. Anyone interested in how to better utilize data for marketing should check it out. During this session, you can watch a Salesforce principal architect deliver an exclusive live demo, showing how Data Cloud unifies and activates data for real-time insights. Plus, Acxiom's very own Jenn Horner discusses the importance of clean data, explores how companies are transforming their data strategies with a Data Cloud partner, and offers insights on Salesforce's Agentforce. #agentforce #salesforce #datacloud #datapartner #DataForMarketing

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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Learn How Conversion Rate Optimization Can Boost Your Business! In episode 264 of The PR Maven® Podcast, hosted by Nancy Marshall, SiteTuners' president, Martin Greif, shares expert insights on how CRO can help businesses thrive. Marty breaks down the essential steps for persuading website visitors to take action, whether it's buying a product, subscribing, or contacting your sales team. 💡 Discover how CRO goes beyond traffic—it’s about turning visitors into customers by understanding their needs and tailoring their journey through your website. Marty also shares real-world examples of success, including a 277% increase in conversions for one of SiteTuners’ clients. Ready to improve your conversions? Tune in to learn actionable CRO strategies that can help your business grow and thrive! https://lnkd.in/eKdUXzFT #CRO #ConversionRateOptimization #WebsiteOptimization #DigitalMarketing #Podcast #BoostConversions

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Take control of your content and make it work harder for you! Don't miss this session at MarTech where Kentico and SilverTech, Inc. chat content modeling. #kentico #websitedevelopment #SilverTech #digitalexpert

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It's a crowded marketplace of competing solutions, and marketers with preferred vendors. Your tech stack, and the strategy behind it, cannot operate on an island: https://lnkd.in/dRMcNqjR #DataInteroperability #DataCollaboration

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Unlock the benefits of effective lead nurturing: improved customer relationships, higher conversion rates, and increased revenue. Discover best practices like audience segmentation, personalized communication, and multi-channel approaches. Discover more: https://hubs.li/Q02XGscf0 #LeadNurturing #CustomerSuccess

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As usually, things are spicy in the Wrapper. 🌶️🌯🔥 From the FTC's latest call outs to new AI Features at DMEXCO to a new SSP, DXKulture, ICYMI find the full newsletter here. Is the golden age of big tech over? Find out!👇

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