Ali Calder

📢 Reactions from #HMPS24: The stakes are higher than ever in healthcare marketing! Here's what we learned: 📉 Budgets are flat or declining—time to get creative! 👨‍⚕️ No primary care access—let's find innovative solutions! 💼 ROI is critical, but proving it isn't easy—challenge accepted! At LionShare, Inc., we're ready to tackle these challenges head-on and help you achieve your marketing goals. Let's strategize and elevate your game together! 💪 #HMPS24 #HealthcareMarketing #ROI  

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We know hiring new grads can be difficult, especially in healthcare 🎓🩺 So take a look at this video where Caitlan (Ruck) Wrona, Senior Director of Strategy at Appcast, walks you through three tips for hiring new graduates in the healthcare industry, specifically Registered Nurses! 👇 #HiringTips #Healthcare #RN #Graduate

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Podcasts can be a valuable tool to elevate healthcare marketing by connecting with audiences in a highly personalized way. Join us next Thursday (5/23) for our new webinar, "Podcasting Playbook: Winning Strategies for Successful Podcast Marketing." You'll learn how your hospital or health system can use #podcasting to enhance brand visibility and patient engagement. You'll also hear from industry leaders at Weill Cornell Medicine, Siteman Cancer Center, and University of Maryland Medical System who share insights on their award-winning podcasts. Register now and learn more: https://lnkd.in/d3WZNeW4 #healthcare #healthcaremarketing #hospitals #healthsystems #podcasts #healthcareleaders #leadership #webinar

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If your #behavioralhealth facility has found success on Google Ads, you’re already primed to excel on Microsoft Ads. Truth is that not everyone uses Google, which leaves an untapped market that many addiction treatment and mental health facilities may be overlooking. Let us give you three reasons why it deserves a spot in your marketing arsenal: 1. With Microsoft Ads, you have the opportunity to tap into an additional 20% of potential patients that may not be reached through other channels. 2. It can also lead to a significant uptick in conversions. Many expert marketers often see an increase of 5% - 10% in conversions compared to relying solely on other channels. 3. It's more cost effective. Specifically, we see a 17% lower cost per VOB for the first $20,000 in Ad Spend compared to Google. The tangible results from leveraging Microsoft Ads is another reason not to put all your eggs into one basket regarding your client acquisition strategy. - Reach new audiences - Drive lower cost admits - Multiple your impact for those seeking help #healthcaremarketing #mentalhealth #healthcareseo #addictiontreatment

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Janna Wilkinson (she/her) is a Search Engine Optimization (SEO) Director from Austin, TX 🐮 responsible for Enterprise organic search growth of Plushcare.com and Accolade.com. Janna witnessed how the healthcare system worked at an early age. When she was 7, her mom was diagnosed with terminal cancer and battled the illness for 17 years. During this time, they lived in rural Ohio making accessing healthcare difficult. “It was sometimes a struggle to get the care she needed, and that experience left a lasting impact on me. I wanted to help provide care for everyone, with the hope that families wouldn’t have to bear the immense weight of caring for a sick loved one alone”. To Janna, accessible and convenient healthcare means that everyone, regardless of their location, or background, can easily access the medical care they need when needed. It’s about removing barriers to get timely diagnoses, treatments, and support. Options like telemedicine or flexible appointment scheduling allow patients to prioritize their health in a simple and effective way. At Accolade, Janna enhances our SEO strategies to improve our site's visibility and ensure that people can find our convenient and easily accessible healthcare solutions. “Every day, I’m motivated most by the potential to make a significant difference in someone’s health journey through search”. Ultimately, SEO will bridge the gap between patients and the care they need, ensuring they can find services easily”. #InsideAccolade #StrongerTogether Comment below what accessible healthcare means to you ⬇️

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🎯 Success story alert! When a pediatric care practice needed new patient growth without adding extra staff, they called in the experts at Pineapple Digital. The result? A custom digital marketing strategy using Google search ads, social media campaigns, and strategic SEO that delivered double-digit growth in under a year! 🚀 From optimized ads targeting specific demographics to fun, engaging social content that resonated with parents, this campaign was all about maximizing results. Some locations even saw over 20% growth, leaving the pediatricians saying, “Whatever you did—keep doing it!” Proof that with the right strategy, even the toughest challenges can turn into wins. Read more: https://ow.ly/ZN3950TTzQ4 #MarketingSuccess #DigitalGrowth #HealthcareMarketing

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🚀 Creating a powerful Major Donor automation in Virtuous has never been easier! With just a few clicks, you can set up automated workflows that save time and increase engagement. Check out our video to see how simple it is to build an automation from scratch or using best-practice templates. 🔹 Choose your campaign, schedule, and details 🔹 Automate emails, texts, and Letters on Demand 🔹 Auto-assign major donors to gift officers and append wealth data 🔹 Set tasks for your team so they stay on track Automation handles the routine tasks, so you can focus on building relationships with your donors. 🎯 Get a personailzed demo to see everything Virtuous has to offer 👉https://vrtuo.us/4gNqOiP #Fundraising #Nonprofit #Automation #MajorDonors #VirtuousCRM

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Peerspectiv is transforming healthcare by providing independent clinical peer reviews for Federally Qualified Health Centers (FQHCs). By partnering with AM Agency, Peerspectiv has elevated its brand and streamlined its operations. Together, we've helped Peerspectiv create a strong brand identity, develop a user-friendly software application, and communicate its impact on patient care. https://bit.ly/3ZnWG6P

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Valentine's Day, Labor Day, and... National Fiber Focus Month? There are dozens of health observances out there ready for healthcare marketers to take advantage of when it comes time to plan their content marketing calendars. From blog articles to social posts, these "holidays" offer a great way to connect with patients and provide valuable health information. Learn more about these health holidays and the 2025 observances you'll want to add to your content plans in our latest blog post! https://hubs.ly/Q0304kc-0 #HealthcareMarketing #DigitalMarketing #Health #Healthcare #ContentMarketing #HealthcareContentMarketing

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As the healthcare industry continues to evolve, staying ahead of the curve is crucial for healthcare marketers and leaders. Here's our breakdown of the top healthcare marketing conferences to attend in 2024. Plus, don't miss seeing the Smith & Jones team at: - Swaay Health Live - MASHSMD Annual Conference - NESHCo Annual Conference - SHSMD Connections Swaay.Health Marketing Community Mid-Atlantic Society for Healthcare Strategy and Market Development NESHCo Society for Health Care Strategy & Market Development (SHSMD) #HealthcareMarketing #HealthcareMarketingConference #HealthcareMarketingEducation

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👉 Following Up with Marketing Leads Are your marketing leads fizzling out? 😲 Uncover the SECRET to keeping your practice at the forefront of their minds and turning them into dedicated patients! Click to watch and learn the follow-up strategy that drives real results! 🗣️Speaker: Dr. Aaron Gumm, CEO Blueprint to Practice Automation #BlueprintToPracticeAutomation #practiceautomation #practicemanagement #chiropractor

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⛵ Speaker Spotlight ⛵ Our 2024 Bi-State Conference is only a few months away and we can’t wait to introduce all the incredible speakers who will be offering their best insights into healthcare marketing and PR. Here’s what to expect from this session by Karen Bernhardt… “Speaking directly to your patients’ headspace—understanding their anxieties, frustrations and goals is the key to crafting messaging that resonates. Using the technique of backward brainstorming, we’ll share a case study on connecting the solutions your organization offers to your patients’ mindset and addressing their specific concerns. The result? Increased engagement, higher conversion rates and a marketing strategy that drives measurable results.” Don’t miss this one-of-a-kind talk at ISHMPR’s biggest event of the year. Click here to register 👉 https://lnkd.in/g2fxHUPk

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Unlock the Full Potential of Your Healthcare Marketing Strategy with Evoquesys! 🔓 Are you struggling to connect with your target audience, or feeling like your marketing efforts are falling flat? 😔     At Evoquesys, we understand the unique challenges of healthcare marketing - and we're here to help. Our software development experts will work with you to identify areas for improvement and develop a tailored strategy that drives real results. From data analysis to campaign optimization, we'll help you maximize your ROI and achieve your marketing goals. Let's collaborate and take your healthcare marketing to new heights! 🚀 #marketingstrategy #marketingtips #marketingstrategytips #marketingdigital #digitalmarketing #digitalmarketingplan #digitalmarketingideas #digitalmàrketingexpert #growyourbusiness #growyourbusinesswithus #growyourbusinessmarketing #seo #searchengineoptimization #searchenginemarketing #softwaredevelopmentcompany #softwaredevelopmentservices #softwaredevelopmentagency #softwaredevelopmentexperts #evoquesys

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#ICYMI: We invite you to view our latest webinar, Member Engagement Strategies for Driving Improved Outcomes. Learn how ProgenyHealth shapes the member journey with the right timing, messaging, staff training, and a strategy that wraps it all together. https://hubs.ly/Q02y_DXK0

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