Ali Francolla

📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

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Really interesting take on the state of B2B marketing. Those of us who've been practicing for a while know that reductionist thinking and the overwhelming demands for immediate results has left most marketing teams ill-prepared to evolve forward on their own. I dare you to read this and tell me it's wrong.

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Looking to double your Adobe Marketo output? In our upcoming webinar, discover how HashiCorp doubled their output and reduced campaign SLAs by 50%. Marketing experts Danielle Hollywood, Senior Marketing Operations Manager at HashiCorp, and David Desrosiers, SVP of Marketing Technology at MERGE, will share strategies to boost campaign volume, velocity, and output while maintaining standard SLAs and optimizing team collaboration. Here's the link to register! https://okt.to/7c1Z4w #marketingops #marketingautomation #adobemarketo

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Thanks MarTech Series for the chance to share a few tips on search optimisation and marketing, along with what we have been up to at Yoast recently! #SEO #digitalmarketing Newfold Digital #search

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Merkle leverages Snowflake for privacy and impactful marketing. Watch the video with experts John Gajewski and Morten Lileng to learn how: https://bit.ly/3Vnjely

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🚀 Kick off 2025 right with the latest installment of #RetailMediaThursday! This episode features Criteo's Jill Orr and Skai's own Michelle Urwin. 🚀 From retailers trying to strike the balance of in-housing tech and their booming demand to why brands need better data for successful planning, with some 2025 predictions sprinkled in between, this one is definitely worth a watch. https://lnkd.in/g6Esa7ha

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A great article on the critical role of data in achieving an effective #omnichannel strategy. You can check it out here: https://lnkd.in/gv4ht7ur

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With a future-ready platform optimized for speed and ease-of-use, customers can deliver better business outcomes and more personalized customer experiences. Hear from LiveRamp's CPO Kimberly Bloomston how your business can drive value and growth from the next generation of the /LiveRamp Data Collaboration Platform. Watch the full #RampUp session: https://lnkd.in/d7KUWrhG

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If maintaining a unified customer view was easy, every brand would immediately integrate one to improve the management of their channels and touchpoints. But with 68% of brands saying they are still struggling with siloed data, fragmented systems and unbalanced martech solutions prove to be a large obstacle. Read more of these insights from Acxiom's Head of Data & AI Services, Amadeus Tunis:

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Looking for insights into the power of authentic storytelling, the role of automation, and how to maintain a seamless omnichannel experience? Take a deeper dive with my contribution to the BEETc Martech Thoughts series here: https://lnkd.in/eDpJ-ESw

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Business leaders know data collaboration can be a driving force for revenue growth, but according to a recent study conducted by Forrester Consulting, companies haven’t fully invested in the right technology or the right partners to maximize the value of their data. That decision could be stifling their revenue growth. Check out this blog from LiveRamp's CMO Jessica Shapiro to learn more about the study, “Data Collaboration Fuels Revenue Growth,” to see why marketing leaders should act now! #datacollaboration #revenuegrowth

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Discover the fascinating eBook by Partnerize delving into the influencers and affiliate marketing disconnect. Uncover the secrets to maximizing their impact in the affiliate realm at https://okt.to/idD7Mj.

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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/3NgxJ6m

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We are so excited to formally announce our partnership with Slalom! We aim to help marketers take the drama out of their data through our newly developed Marketing Taxonomy Assessment offering - A combination of the industry-leading Marketing Data Standards technology of Claravine and the global consulting power of Slalom. You can find out more at the press release here: https://lnkd.in/eb7hfESh Thank you to Nick Miller, Vanya Jakovljevic, Kamrin Coffey and Alyssa Riley for getting this exciting partnership rolling!

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Today’s consumers are more data-aware, have higher standards and can easily switch brands if their expectations aren’t met. In this article I try to explain in CMSWire that the challenge (and opportunity) for brands lies in building a long-term strategy that places trust — underpinned by data transparency and consent — at the core of marketing. Read more: #data #consumerprivacy #dataprivacy #brandbuilding

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