Alice Stratton

The Forrester Wave: Revenue Orchestration Platforms was published today and...drum roll 🥁...Gong was named a leader and received the highest score in the Current Offering category of any vendor assessed. My fav quote: 🔥 “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” 🔥 Congrats, Gongsters!

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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ZI Labs is headed to Seattle and Chicago this week—are you around? Join us this week for two amazing events: 1) Seattle: GTM Plays Cooking Class Wednesday Oct 16th, 6 pm PT Millie Beetham and I believe in the power of signals and storytelling in GTM, much like a classic recipe. Just as cooking requires the right ingredients, timing, and techniques to create a memorable dish, a successful go-to-market strategy demands the same attention to detail.  Join us for an amazing evening of cooking, dinner and learning. We’ve got 12 amazing GTM Leaders signed up from Stripe, Outreach, Highspot, Airtable, Salesforce and more!  Have one more spot. Who is in Seattle we should know about? 2) Chicago: AI + GTM Masterclass (and then dinner), Thursday Oct 17th, 3:30 pm CT Join us this Thursday for an AI + GTM Masterclass, where we’ll explore how to blend AI into your strategy. We’ll create a recipe for success that fosters innovation and connection, moving beyond just AI copywriting. Discover how AI can save time for your sellers, brainstorm opportunities within your territory, and streamline your team’s GTM efforts. What You’ll Learn: 🔍 AI’s Impact: Discover how AI is reshaping the B2B arena and how you can leverage its power. 🛠️ Blueprint for Success: Develop a comprehensive AI readiness framework to assess your capabilities, identify gaps, and implement effective strategies. 🤝 Network & Collaborate: Connect with like-minded leaders from the Chicago area, sharing experiences and insights in a dynamic environment. 2 spots left, so don’t miss out! DM me or tag someone in Seattle or Chicago if they should join us. Let’s unlock the potential of AI together! #AIMasterclass #GTM #AI

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🌟 Grow Together, Win Together 🌟 What an incredible day at HubSpot’s Small Biz Sales Grow Together Day! We had the privilege of learning from the one and only Scott Leese, who brought the house down with his wisdom on sales mentality and what it truly means to be a sales professional. Scott reminded us that being in sales isn’t just about hitting quotas—it’s about grit, adaptability, and constantly sharpening your craft. His thoughts on fostering a winning mentality and building meaningful relationships struck a chord with all of us. The energy was electric—full of curiosity and a shared drive to take our skills to the next level. Days like this remind me why sales isn’t just a career; it’s a mindset. A huge thank you to everyone who made our December Grow Together Day possible. Here’s to growing together and achieving greatness! #GrowTogether #HubSpot #SBsales #SalesMindset

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Twilio's decision to retain and invest in our CDP offerings, particularly in light of AI advancements and the growing importance of conversational commerce, is a testament to the evolving landscape of customer experience technology. What are your thoughts on Twilio's strategy? How do you see AI shaping the future of customer data platforms?

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In March, BetterCloud acquired the Track product from G2. Not only was this acquisition fueled by a deep sense of partnership amongst our two companies, but I'm proud of how all the Track employees have integrated into BetterCloud, continuing to power an impactful product, supporting BetterCloud's growth and the value of spend management in the world of automation in SaaS. One thing I wasn't expecting through this event was awesome insights and learnings from Priti Patel as we discussed our respective DEI strategies. From this, at BetterCloud we implemented measuring iNPS (inclusion net promoter score) as a health metric of how inclusive and comfortable employees felt at work. The hope in this implementation, was to be able to take data to action, making an impact for employees faster and as a direct result of their feedback. I'm proud of the progress to date in how we've taken this metric to heart in how we identify specific actions to address across the company. It's made the work we do as a people team, real, measurable and impactful --is there anything better than that at work? Priti wrote about the use of iNPS in her recent blog post and Forbes article, and I'm honored to be alongside her implementing this new metric (links in comments). The Takeaway: --If you're going to acquire a company/product line, the people you partner with make the experience and integration that much better. --Be open to learning something new in any experience, you'll advance your thinking and make your company better along the way. --Oh, and, data + action over talk for DEI strategies, always.

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Creators are vital to Amazon.in's success, helping customers discover products through authentic recommendations. Amazon supports creators with initiatives like Creator University (free training), Creator Connect (networking), fee revisions (higher earnings), and Amazon Live (interactive shopping). We’ve just rolled out a new initiative called Creator Central. This innovative platform provides content creators the tools and resources they need to succeed. Creator Central simplifies content creation, streamlines workflows with intuitive tools, helps create personalized storefronts and get data-driven insights to optimize content strategy. By empowering creators with products like Creator Central, we're fostering a thriving digital ecosystem that benefits everyone. Read more: https://bit.ly/3V87Fyu #CreatorCentral #AmazonIndia #ContentCreators #DigitalCreators #DigitalMarketing #SocialMediaMarketing Kishore Thota | Zahid Khan | Mansur Nazimuddin | Nidhi Thakkar | Neha Shah | Shubham Marhatta | Divya Gursahani | Madhavi Kochar | Shashank Rathod

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demandDrive, the industry-leading integrated sales and marketing agency, is transforming their prospecting efforts with the help of ZoomInfo. 🤝 🏁 ☀ AJ Alonzo, Director of Marketing at demandDrive and ZoomInfo Champion, shares how ZoomInfo WebSights helps his team uncover insights about website visitors' behavior — allowing them to personalize outbound efforts and improve their prioritization processes. The result? Millions of dollars in ARR. Learn how demandDrive is turning page views into pipeline with ZoomInfo: bit.ly/4dgBN1G

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Highly encourage you to register for this upcoming webinar on maximizing your RETURN ON INVESTMENT with streamlined CSPM! #customersuccess led webinars provide valuable insights as teams work with diverse customers worldwide, translating real-world experiences into actionable learning material. Led by Charles Tracey and Jeffin George, this webinar promises to delve into crucial aspects of #cloudsecurity, #CSPM, #Compliance, #infosecurity, and #DevsecOps. Don't miss this opportunity to gain industry insights and enhance your knowledge! #webinar #learning #development #cybersecurity #technology #digitaltransformation

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The more insights = the more opportunities to improve. Trustpilot is one such powerhouse of insights #groupon #customer #trustpilot

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Quality compensation research is extremely difficult to capture or hidden behind horrendous paywalls. Huge shoutout to CaptivateIQ, they built an incredible asset based upon 200+ professionals working for B2B companies with > 1000 employees and have made it widely accessible. If you're in SalesOps/Comp/Finance you're going to want to save this one. Mark Schopmeyer, Rosalyn Santa Elena, and I will be talking about the insights and learning from the market research and some shared experiences tomorrow at 10 a.m. PST.

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Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

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💡💡💡Once again, Dan Morgese and the Gong Labs team share powerful insights about the state of revenue over the past year...and the key trends that will define success in 2025. 💡💡💡

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Globality, Inc.’s challenge: build a tech stack from the ground up. ⛰️ This is what Seth Catalli, Chief Revenue Officer, and Elaine Li, Director of Revenue Operations and GTM, were tasked with last year. The solution? A centralized, intelligent platform that their sales teams could easily adopt and leverage. Sales Navigator played a pivotal role in this, allowing Globality to embed real-time insights directly into their Salesforce CRM while saving their sellers valuable time by utilizing features like Relationship Map and Account IQ. The results speak for themselves: ✅ 14% larger deals with Sales Navigator ✅ 75% deals sourced with Sales Navigator ✅ 76% of revenue influenced with Sales Navigator Read more about how Globality used Sales Navigator’s powerful features to precisely target their ideal customer profiles, understand decision maker dynamics, and accelerate the sales pipeline in our latest case study. 👉 https://lnkd.in/eW3_WaCJ #salesnavigator #b2bsales

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When LINAK U.S., a leader in manufacturing electric linear actuators, needed better ROI tracking and streamlined marketing, they turned to ZoomInfo Marketing — and the results speak for themselves. Marketing Specialist Jordan Emily and Digital Marketing Consultant Caitlin Amburn, MBA, led the charge — leveraging ZoomInfo to streamline workflows, save time, and foster stronger collaboration between sales and marketing teams. In just three weeks, LINAK generated $33,000 in quotes through a targeted campaign, showcasing the power of ZoomInfo’s integrated sales and marketing tools. As LINAK expands its U.S. operations, they continue to rely on ZoomInfo to refine strategies, fuel growth, and drive long-term success. Ready to see how ZoomInfo can transform your marketing and sales efforts? Learn more here: bit.ly/3UZA1Lo

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📣 Come join us at the **Clay kickoff event** in Bellevue! Whether you're new to Clay or already using this powerful GTM tool, this is the perfect opportunity to network, watch demos, and learn more. Let’s chat about all things Clay and how it can help grow your business! Clay #cloudcompete #ClayEvent

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Introducing 💡 Spotlight 💡 It’s your cheat sheet to HubSpot’s 100+ latest updates — including these 4 biggies we know you’ll love: 🧡 Service Hub connects service and success together to help customers faster 🧡 Content Hub takes content creation into the future with a single piece of content – remixing everything from blogs to social, and more 🧡 Commerce Hub makes B2B buying and selling SO MUCH smoother from wherever you transact 🧡 HubSpot AI powers all our Hubs and the Smart CRM so you can deliver the best experiences possible Reinvention starts here at hubspot.com/spotlight

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🎙 Delighted and honored to be invited to participate in this podcast. With over 20 years of experience in customer service and enhancing customer experiences, I've witnessed both the evolution and struggles within the industry. Excited to share my insights on how Vivino customer service uses technology and how AI can reshape future customer experiences 🤖 Big thanks to Dixa for the invitation and to all of you for tuning in #CustomerExperience #AI #PodcastGuest

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