About
I'm a digital marketing nerd at heart who believes that the mobile phone created one of…
Activity
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#RCS is a huge upgrade to messaging - see it work in the video below!
#RCS is a huge upgrade to messaging - see it work in the video below!
Shared by Alex Campbell
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The first part of my career I spent in Pharma and was fortunate enough to be part of the team that brought the first HPV vaccine to market. I was so…
The first part of my career I spent in Pharma and was fortunate enough to be part of the team that brought the first HPV vaccine to market. I was so…
Liked by Alex Campbell
Experience
Education
Volunteer Experience
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Board Member
Junior Achievement of Chicago
- Present 11 years 2 months
Economic Empowerment
We are the passionate people behind a movement that seeks to educate and inspire young people to succeed in a global economy. Through age-appropriate curricula, JA programs begin at the elementary school level, teaching children how they can impact the world around them as individuals, workers and consumers. JA programs continue through the middle grades and high school, focusing on the key content areas of entrepreneurship, work readiness, and financial literacy.
We do all this with the…We are the passionate people behind a movement that seeks to educate and inspire young people to succeed in a global economy. Through age-appropriate curricula, JA programs begin at the elementary school level, teaching children how they can impact the world around them as individuals, workers and consumers. JA programs continue through the middle grades and high school, focusing on the key content areas of entrepreneurship, work readiness, and financial literacy.
We do all this with the help of our volunteers. Volunteers who so care about our youth they take time out of their day to make a difference. How do we know this? We have external evaluations that measure the impact of our programs. For more information on JA's effectiveness and detailed program info, see our Programs section.
Junior Achievement is a 501(c)3 not-for-profit organization sponsored by corporate and individual contributors.
Publications
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The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data
AdWeek
Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them.
There are several factors that create friction for loyalty members—one being as simple as consumers forgetting to bring…Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them.
There are several factors that create friction for loyalty members—one being as simple as consumers forgetting to bring physical loyalty cards along when they shop in-store. Another includes consumers refusing to jump the hurdles of connecting their in-store profile with their digital profile.
In addition, consumers often use different email aliases to prioritize their communication with businesses, leading many members to forget which email or phone number they initially used to sign up for a loyalty rewards program.
These outdated processes not only create friction for the consumer during the buying process but also lead to inaccurate customer data for brands, deepening the chasm in the consumer-brand relationship.
To improve the customer experience of loyalty programs, brands are turning to mobile to drive enrollment and participation. Mobile can instantly connect a consumer’s relevant data to a loyalty program, expediting enrollment and participation and ultimately ensuring accurate customer data for brands.
Honors & Awards
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Chicago Area Entrepreneurship Hall of Fame
UIC Business
Over nearly 30 years, we have inducted renowned entrepreneurial leaders into the Chicago Area Entrepreneurship Hall of Fame community, which now numbers nearly 500 individuals. Through the businesses they have built and through their personal engagement, these entrepreneurs have made enduring social and commercial contributions that have helped to foster a thriving, diversified economic engine in Chicago and have enhanced our Chicago communities. We are proud to acknowledge the Chicago Area…
Over nearly 30 years, we have inducted renowned entrepreneurial leaders into the Chicago Area Entrepreneurship Hall of Fame community, which now numbers nearly 500 individuals. Through the businesses they have built and through their personal engagement, these entrepreneurs have made enduring social and commercial contributions that have helped to foster a thriving, diversified economic engine in Chicago and have enhanced our Chicago communities. We are proud to acknowledge the Chicago Area Entrepreneurship Hall of Fame Members.
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Top Tech Rebels
Red Herring
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40 Under 40
Crains Chicago Business
Since Crain's launched its annual 40 Under 40 feature in 1989, nearly 1,000 up-and-coming Chicagoans have earned the title. Barack Obama, Oprah Winfrey, Rahm Emanuel, Billy Corgan, Lisa Madigan, Nate Silver, Grant Achatz, Alpana Singh and Mary Zimmerman have shared the glory. All have reached the top of their fields before reaching their 40th birthday.
Organizations
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Firestarter Fund
Member
We are a group of Chicago founders who have come together to support the next generation of entrepreneurs. We all have direct experience founding, operating and investing in digital technology based businesses that leverage the developments of the past forty years. We owe a debt to the innovators who came before us and it is a debt we intend to repay by helping to fund promising new ideas and the entrepreneurs who have the passion and the drive to see their ideas become reality.
More activity by Alex
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#SMSmarketing just continues to get better and better. This year during #blackfriday weekend we saw a 26% increase in click through rates, and 18%…
#SMSmarketing just continues to get better and better. This year during #blackfriday weekend we saw a 26% increase in click through rates, and 18%…
Posted by Alex Campbell
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My time at Yahoo has been a dream. Leading an incredible team, activating creatively in B2B, driving product growth, getting back in culture, and…
My time at Yahoo has been a dream. Leading an incredible team, activating creatively in B2B, driving product growth, getting back in culture, and…
Liked by Alex Campbell
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I am excited and honored to share that I have been named one of Harper College's distinguished Alumni for 2024. I have been blessed to have so many…
I am excited and honored to share that I have been named one of Harper College's distinguished Alumni for 2024. I have been blessed to have so many…
Liked by Alex Campbell
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A few weeks ago, I had the honor of introducing Professor Risa Mish to the mainstage at the Shore Capital Partners Executive Leadership Academy for…
A few weeks ago, I had the honor of introducing Professor Risa Mish to the mainstage at the Shore Capital Partners Executive Leadership Academy for…
Liked by Alex Campbell
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Great customers make all the difference in the world! Thanks Bill Quinn and everyone from the Hibbett team for being so amazing. If you want to learn…
Great customers make all the difference in the world! Thanks Bill Quinn and everyone from the Hibbett team for being so amazing. If you want to learn…
Shared by Alex Campbell
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With Adobe BOD members celebrating Dave Ricks - Dave was named to the Time 100 last week for his and Eli Lilly’s innovative and pioneering research…
With Adobe BOD members celebrating Dave Ricks - Dave was named to the Time 100 last week for his and Eli Lilly’s innovative and pioneering research…
Liked by Alex Campbell
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Recently, I had the opportunity to be a judge for Penn's Venture Challenge, and I have to say, I was blown away. The entrepreneurs who presented…
Recently, I had the opportunity to be a judge for Penn's Venture Challenge, and I have to say, I was blown away. The entrepreneurs who presented…
Shared by Alex Campbell
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We love partners like Betsy Hamm and Duck Donuts who are innovative, move fast & who understand how to bridge their digital and offline locations to…
We love partners like Betsy Hamm and Duck Donuts who are innovative, move fast & who understand how to bridge their digital and offline locations to…
Liked by Alex Campbell
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💡 If this isn’t the most practical GenAI post you read today, I’ll give you a free handful of the jellybeans I won this week with the help of GPT-4.…
💡 If this isn’t the most practical GenAI post you read today, I’ll give you a free handful of the jellybeans I won this week with the help of GPT-4.…
Liked by Alex Campbell
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