Alexandra Powers

A CDP should benefit more than just marketing and data science teams. With Treasure Data, you can fuel your entire operations with customer data. Let’s face it: The majority of your employees aren’t data scientists and marketers. And if they can’t access your data, they can’t get any value out of it. That’s why we built a chat interface intuitive enough for anyone in the organization to use. Because when you empower every division to tap into unified customer data, the possibilities are endless. Tap to learn more about data democratization with Treasure Data ⬇️

7

Want to create surveys that drive impactful insights? 🔥 Check out our latest blog, Surveys That Sizzle: How to Design a B2B Survey That Gets Results! Learn key strategies to design surveys that engage your audience and deliver the data you need to make informed business decisions. 📊 Read more here: https://bit.ly/400CPve #B2BSurveys #MarketResearch #SurveyDesign #DataDriven #InnovateMR

10

How can brands adapt to consumers’ desire for authentic marketing strategies in their paid, earned and owned channels? We explore tactics for portraying authenticity and transparency in your brand’s marketing.

4

📊 Transforming Data with Hardcover and Salesforce Datorama 📊 Is navigating complex data landscapes challenging your business? Discover how Hardcover leverages Datorama to turn complex data into clear insights. 👀 See how we helped numerous clients increase their ROI through effective data visualisation and strategic insights. 🔗 Dive deeper into our methods and offerings by visiting us at: www.Hardcoverdata.com What's your biggest data challenge? Let us know in the comments! #Hardcover #Salesforce #Datorama #MarketingCloudIntelligence #DataAnalytics #MarketingIntelligence #HardcoverTransforms #DataVisualization

4

1 Comment

Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

6

🚀 Market Analytics vs. Market Research: Uncovering the Full Story Think market research and analytics are the same? Think again! These two powerful tools work together to bring clarity to consumer behavior—but they each tell a different part of the story. 📈 Market Analytics is all about uncovering trends and patterns in real time. It answers the "what" questions: What are the trends? What patterns do we see? By analyzing data from social media, website traffic, and purchase behaviors, analytics shows you the landscape. 🔍 Market Research dives into the “why.” It seeks out answers to specific questions: Why are consumers making certain choices? What motivates their decisions? Through targeted analysis, research uncovers the driving forces behind the data. When used together, they’re a dynamic duo! Analytics reveals the big picture; research digs deep for context. Master both, and you’ll make smarter, data-driven decisions with confidence. 🌟 Curious about how to harness the full potential of Market Research? Let’s connect! 📩 #MarketAnalytics #MarketResearch #DataDriven #ConsumerInsights #BusinessGrowth #IndustryAnalysis #LinkedinTips #Management

7

🚀 Introducing the Rockerbox Unified Measurement Playbook 🚀 Marketers, the wait is over! 🎉 Say goodbye to the frustration of conflicting methodologies and siloed data. The Rockerbox Unified Measurement Playbook is here to simplify the complexity of marketing measurement. This comprehensive guide is your roadmap to: ✅ Building a solid Marketing Data Foundation ✅ Aligning Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Testing into a cohesive framework ✅ Validating and calibrating KPIs into actionable insights ✅ Empowering confident, data-driven decisions “Unified Measurement is the future of marketing measurement. It simplifies complexity and enables marketers to act with confidence,” said Ron Jacobson, CEO of Rockerbox. Ready to take your marketing measurement to the next level? 📈 📖 Download the Playbook Now and discover how to transform your data into meaningful results. https://lnkd.in/gk9HQtVP Let’s redefine what’s possible in marketing measurement. 💡 #MarketingMeasurement #UnifiedMeasurement #MMM #MTA #Testing #DataDrivenMarketing #Rockerbox

15

Insights going unread? 🙈 Put your insight in the spotlight with Enlyta's storytelling tools. Insight Stories make it easy to show your brand and marketing teams what to do with the insights you discover. Pull data from your dashboards and reports, then write a short narrative that explains why the insight is so important for the business. Format it in a beautiful, bite-sized way with charts, quotes, videos, and more – then send it off with a few clicks. Insight Stories make it easy to create engaging content your stakeholders will love reading. 👉 https://lnkd.in/e8JjPXzx

31

1 Comment

Competitor worksheet is now live! You can now create detailed analysis for all of your competitors on the VelocitiPM platform!

1

Discover the ultimate guide to crafting a Marketing Project Manager Hybrid Sample Resume to stand out in the job market.

3