Alberto R Alfonso

Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/40mtSvO

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Discover the latest in media dynamics with Nielsen’s 2023 report on Puerto Rico's media investment landscape! Delve into intriguing comparative analyses, unveil the market's response to major events, and gain invaluable insights into top categories, channels, and standout advertisers. Download the full report now to optimize your marketing strategies and rethink your course for this year 📊: https://lnkd.in/eC8DCKeF (https://lnkd.in/eC8DCKeF) #Nielsen #PuertoRico #MediaLandscape #Advertising

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The big question is going to be around what consolidation means to competition and therefore how are #brands going to perceive this merger when it comes to evaluating their annual spends. Efficiencies may be found by merging, even downsizing, but what they will not find is #creative excellence with this level of turmoil, let alone cost effectiveness. #AgencyLife #WUTWUT

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🎬 Cinema: The New King of Premium Video Advertising Welcome to the golden era of cinema advertising! As the entertainment landscape evolves, the big screen is taking center stage, transforming social buzz and post-release excitement into the ultimate consumer engagement hub. #BigScreen #SharedExperiences Cinema isn’t just for watching movies; it’s a venue for immersive narratives and collective anticipation. VAB's latest report results are striking: 97% of adults and 95-96% of young moviegoers ditch their phones as the previews roll. 📵🍿 In our always-on world, this kind of undivided attention is a rare treasure. Cinemas remain the last stand where one screen rules all. This isn’t just an opportunity—it’s a gold rush for marketers! Curious about tapping into this captivated audience? Let's unlock this treasure trove for your next campaign. 🚀 National CineMedia (NCM) #CinemaAdvertising #DigitalDetox #UnpluggedAudience #BrandImpact #PremiumVideo #SocialChatter #ConsumerEngagement #MarketingStrategy #BrandEngagement #GenZ #AttentionMetric https://lnkd.in/eZJAzZuk

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A Basis report found that more than half of agency professionals juggle 6+ tools to manage client campaigns—that's a big drain on efficiency and employee energy. See how optimizing your tech stack can save time, reduce errors, and improve client results. https://ow.ly/FlIM50Ub4nR

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Balancing scale, data, reach and measurement are key to combat fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/e-FcHmKj

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Hello SMB marketers! If you are not leveraging experiential marketing, you could be missing some tremendous opportunity for profitable growth! ✅47% of consumers make purchase decisions based on sampling or product demonstrations at live events. (Source: Adelante Live, Top 5 Things Consumers Say About Live Events, 2023) ✅76% of consumers are more likely to recommend a brand after attending one of its events.. (Source: ZipDo, Experiential Marketing Statistics, 7/26/2024) In a world saturated with digital noise, the real-world interactions provided by experiential marketing stand out! For example... 💡Sephora regularly hosts beauty workshops and provides samples, increasing customer engagement and loyalty. 💡Red Bull is known for hosting extreme sports events, aligning with their brand identity and fostering a community of passionate fans. 💡Nike frequently uses pop-up shops to showcase new product lines and provide immersive, interactive experiences​ Now, how can you successfully leverage experiential marketing for your SMB? 🌟Collaborate with complementary local businesses: This allows you to share costs and resources while reaching a broader audience. Co-hosting events or pop-up experiences can reduce financial burdens and expand customer exposure. 🌟Start Small: Instead of large-scale events, focus on smaller, intimate experiences like workshops, in-store demos, or community gatherings. These micro-events create personal connections without requiring a significant budget. 🌟Leverage Social Media: Social media allows you to extend the reach of your in-person events. Encourage participants to post on social platforms using event-specific hashtags, or share live updates to involve a larger audience. 🌟Lean into your local community by creating experiences that reflect your business's connection to the area. Hosting events tied to local culture or social causes can attract attendees without high production costs. So, I have to ask you... ❓Have you tried hosting any events for your business? What was the outcome? ❓What challenges do you think SMBs face when planning experiential marketing campaigns? __________________ Let’s keep the conversation going! 👉 Follow my profile for more insights on SMB marketing strategies. 🔔 Turn on notifications so you never miss new tips and industry updates. 🤝 Connect with me directly—I’d love to hear about your experiences! #MarketingTips #ExperientialMarketing #SMBs #BrandLoyalty #EventMarketing #PopUpShops #CustomerEngagement #MarketingStrategies

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The latest COMvergence ranking underscores GroupM's continued dominance, with $62.6B in total global billings in 2023. Three of GroupM's agencies ranked among the top 5 global agency networks. EssenceMediacom led the way with $24.5B in global client billings for 2023, followed by Mindshare and Wavemaker. T&Pm was recorded as having the highest growth rate of any large group agency, with 13.4% growth. Learn more about GroupM's COMvergence rankings & market shares: https://lnkd.in/eyyip4b5

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Read my latest article on the power of Spanish-Language Radio, using data from our upcoming State of Spanish-Language Media report for 2024.

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With native advertising, you can seamlessly blend editorial content to engage even ad-resistant audiences. Find out how ads that blend into content drive better results at https://lnkd.in/enKReMkT #CFMG #CentralFL #NativeAdvertising #MarketingSuccess

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The digital marketing landscape is evolving, emphasizing the significance of attention metrics over traditional indicators like clicks and viewability. It's time for the industry to prioritize genuine consumer engagement to enhance media quality. #DigitalMarketing #ConsumerEngagement #AttentionMetrics https://lnkd.in/gVYfqj4V

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