Adil Zaim

"Warner Bros. Discovery saw TV advertising fall 13% in the third quarter of 2023, to $1.71 billion. Paramount Global registered a 14% dip in the same category, to the same figure, while NBCU logged a decline of 8.4% to $1.91 billion. Disney noted “a decrease in advertising revenue” at ABC and its local TV stations and “a modest increase in advertising revenue” at ESPN and around its other sports programming. Even Fox, which relies more directly on sports, saw its overall ad revenue fall by 1.6%. These results challenge the conventional wisdom that TV advertising will grow even with declining ratings because major advertisers can’t resist the power of the medium’s mass-market reach. Many observers were surprised to see the double-digit drops at Paramount Global and WB Discovery, both of which are heavily dependent on big bucks from ads to bolster the bottom line." by Brian Steinberg https://lnkd.in/gzdhFfTF

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

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Want to reach more consumers and boost your ad strategy? It’s time to rethink your approach! Our latest blog reveals how attribute-based targeting can double your reach and drive loyalty.

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Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising. https://lnkd.in/gZHrJ57P 🔦 explore our Impact Story and ERG toolkit 🙋‍♀️ reach out to learn how to leverage these solutions: [email protected] 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gFF2XHt5

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Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live. Read why... https://lnkd.in/gMzfrhvY

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A smart move by Colgate-Palmolive. It's not that people don't want to share any of their data - they want a fair exchange of value in return (and they want to be the ones to make the decision, not the other way around). “We’re not collecting data just to have it. It’s important that there’s a reason behind everything we collect – a value proposition.” #FirstPartyData #DigitalMarketing

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Ten Advertising Trends Brands Need to Heed. What are the factors driving purchases for today’s cost-conscious consumer? How do advertisers address the challenges of a quickly shifting media landscape? And what makes out of home more essential than ever for brands that want to break through? OUTFRONT Media OAAA.

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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With Nielsen’s integration of big data into our audience measurement (already happening for national and launching local in January), this article really helps explain why our viewership methodology (panel + big data) is the most reliable in the marketplace. As media consumption has evolved, so have we! A great read - shout with any questions! #nielsensports #data #TV

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Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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In a metaverse of unlimited options, brands and their messages are easier to switch off than ever. As a brand, you have to create something consumers want to engage with. #BBASmart wearebast.com https://loom.ly/9js9g6A

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Virtual assistants should resonate with your target audience, build trust, and deliver exceptional customer experiences. Check out highlights from a recent Ipsos study on AI vs human support in this @Retail Today article featuring @Stephanie Bannos-Ryback: https://lnkd.in/eWzqPArC #Ipsos #CustomerExperience #AI

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