Adam Skibek

Trust our Minneapolis SEO consultancy to supercharge your online presence and drive results, guiding your business towards digital success every step of the way with personalized strategies tailored to your unique needs. 🏙️💻 Reach out today to see how we can help your business thrive online! 🌐 https://lnkd.in/gHeHFf9i #promotech #promotechseo #promotechdigital #MinneapolisSEO #OnlineMarketingServices #SmallBusinesses #TrustedExpert #ClientReviews #SEO #ReputationManagement #SocialMediaMarketing #VideoMarketing #PPC #WebDesign

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Check out my latest blog post on the power of loyalty marketing! It’s a game-changer for building deeper customer connections—something every business should prioritize.   Curious about launching a program? Let’s chat!

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It's here! We have released the premiere of The Insider Series. The Insider Series digs deeper into advertising agencies and the insights they're gathering, the work they're doing, and the people that are doing it. This episode with Greg Andersen of Bailey Lauerman reminds us that we are all more unified than we think, regardless of what political tensions might make us believe otherwise. And brands play a major role in bringing us all together through the leverage of shared value systems.

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Once you have maximized results from a certain channel or campaign, you must move to the next most efficient medium or channel. This kind of incrementality is critical in optimizing marketing budgets. As you scale your marketing efforts, each additional dollar spent delivers a smaller return than the one before it. The key is understanding what each incremental dollar (or group of dollars) contributes and ensuring those returns align with your goals. Smart marketing isn’t about spending more—it’s about spending wisely. Are you tracking your incremental returns?

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I just got back from a great Foo Fighters concert at Target Stadium in Minneapolis, and it was a masterclass in how to wow and delight your customers. Here’s what we can all learn from one of the most successful and influential bands in the U.S. over the past 30 years. First off, they nailed the art of under promising and over delivering. Most bands play a 60-minute set with a short encore, but the Foo Fighters? They promised a longer show and then rocked out for hours, with an encore that left the audience thrilled. Gratitude was front and center. They talked about what it means to be a Foo Fighter fan and showed heartfelt appreciation for their supporters from the last 30 years. It was genuine and it connected. Speaking of connection, they made the audience feel like part of the show. By changing up songs and doing some serious crowd work, they created a unique, exclusive experience for everyone there. They also made sure tickets were affordable, blocking scalpers to keep prices fan-friendly. And unlike many big acts, they played everything live—no lip-syncing or prerecorded tracks—keeping it real and authentic. Dave Grohl, the lead singer, has always been about authenticity and gratitude, and that shone through all night. The focus was on the music and the experience, not just flashy lights. So, what’s the takeaway for us in business? ☑ Under promise and over deliver ☑ Show real gratitude ☑ Connect emotionally with your customers ☑ Make your products accessible ☑ Stay authentic ☑ Focus on creating an unforgettable experience. Follow these principles, and you’ll turn your customers into loyal fans, just like the Foo Fighters have done. Let’s rock on! 🎸 #Foofighters #CustomerExperience #BusinessLessons #LiveMusic

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Your data stack can only get you so far. A connected identity across that stack can get you further. Meet our team at CES and learn how. The world of media and marketing is evolving — with powerful connected solutions to help you better understand your customers and more seamlessly collaborate with your partners, TransUnion has the tools to help you win in 2025 and beyond. #CES2025 #TransUnion #MarTech #Marketing #Vegas

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Another insightful Lunch and Learn in Chicago with some top B2B marketing leaders. This time, we dove into the pros and cons of integrating AI in our daily marketing roles and at the organizational level—from analyzing complex data sets to creating standout presentations and boosting team productivity. Some key takeaways that resonated with me: 🧠 Understand how your team is using AI today. Early-stage adoption is common, but it's crucial to implement governance, standardization, and quality control. 💡 AI is great for generating ideas, acting as a brainstorming partner, and creating templates, but it still requires the human touch to truly stand out. 💸 How can we leverage AI to drive marketing-generated revenue, ensuring it’s an asset, not just another cost line item? ✨ Perplexity, Beautiful.ai, and Jasper are some of the go-to AI tools for marketers. 🚀 AI adoption isn't just about efficiency. The challenge is implementing it strategically without losing the creative, human touch that makes marketing connect. Thanks to everyone who came out to join the discussion! I'm running one more this month in Minneapolis (10/30) - sign-up links in the comments!

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I know many agencies and brands are deep in their 2025 planning process. If you're looking for an awesome venue/property in which to activate, you should really consider what LakePoint Sports can do to help you with both live and digital engagement. I can help build unique programming for any investment level while providing the metrics you need to hit ROI targets. Lets build a custom program together! Check out this video for an idea of what LakePoint has to offer. 📽️: https://lnkd.in/gacz2Htk #brandplanning #brandmarketing #experiential #experientialmarketing #sports #sportsmarketing

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Finding ways to outrank your competition and generate leads is vital to your digital marketing success and the growth of your firm. Our guide reveals four highly effective methods to stand out from competition and attract more potential clients. Download to learn more!

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A variety of factors influence the probability of #sponsorship retention. Take a look at this comprehensive, generalizable sponsorship retention model recently published in the #JournalofAdvertisingResearch, available for #theARF members. #predictiveanalytics #advertisingresearch #marketing

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Timely responses to prospect emails can make all the difference in winning new clients and building trust. Discover why responding quickly and effectively is crucial for your business success. Get the guide and improve your #clientacquisition strategy today!

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Going to Digital Summit MN? Swing by our booth for some swag, and join our breakout session with our digital marketing guru, Bob Jamison, on Wednesday, August 14th at 2:15 PM. Bob will share how to transform marketing missteps into opportunities, driving higher conversions and sales. We'll see you there! 👉 For event details, click here! https://lnkd.in/e_mUzFBP #Adtaxi #DigitalSummitMN #DigitalSummit #MarketingTips #DigitalMarketing 

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Looking for more reasons to enhance your customer data? Download our latest eBook to learn from three companies who worked with TransUnion to correct, unify or expand their customer data. https://lnkd.in/eYkBSZG8

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The focus at iSite Media Group isn't just about selling signage; it's about offering legitimacy. By aligning your brand with Pro & NCAA Sports Teams and their venues, your message reaches the ideal audience like never before. Results matter, and we deliver. Your Personal Success Manager (PSM) will monitor website or storefront visits, providing Quarterly Updates on your commercial performance both inside and outside the venue. Our exceptional creative team brings your visions to life. Are you prepared to advertise in Pro and College Sports? With iSite Media, the answer is a resounding "YES!" #Advertising #ProSports #SportsMarketing #Legitimacy #NHL #NBA #NFL #MLB #NCAA

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