Aaron Costa

Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

6

With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

3

1 Comment

Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

1

The digital marketing landscape is evolving, emphasizing the significance of attention metrics over traditional indicators like clicks and viewability. It's time for the industry to prioritize genuine consumer engagement to enhance media quality. #DigitalMarketing #ConsumerEngagement #AttentionMetrics https://lnkd.in/gVYfqj4V

3

BAM’s superhero secret: Print ads aren’t relics of the past—they’re the caped crusaders of trust, engagement, and targeted reach. https://ow.ly/btX250Uiynx #BuildYourBrand #CustomerConnection #BrandCredibility #MarketingSuccess #EngageYourAudience

2

🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

43

1 Comment

Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

8

1 Comment

Audigent Breaking News 🚨 We are very excited to announce a new Contextual integration and next-gen product offering with our friends at The Trade Desk! Audigent is now able to provide extremely powerful “2.0” Contextual signals directly within the The Trade Desk! This integration empowers Curation through the buy-side and provides our brand and agency partners additional opportunities to expand on the strong performance and scalability of our trusted Contextual data. If you work with The Trade Desk, reach out and let's talk about what we can do for your business! Drew Stein Greg Williams Gina Cavallo Dave Rosner Ted Smith #data #contextual #programmatic

3

The “DPAA 2024 Omnichannel Decision-Makers Study” was conducted by Advertiser Perceptions, and outlines Trends and Growth Opportunities for U.S. #DOOH Market, with 96% of Marketers and Agencies Planning to Increase or Maintain DOOH Spending in the Next 12 Months

6

Disruption can feel uncomfortable, but it’s also an opportunity for growth and progress. While it challenges norms, it also opens doors to new experiences and connections. For advertisers, the challenge is finding solutions that are simple, effective, and cost-efficient. That’s where technology like IRCODE comes in—turning visuals into interactive experiences minus the hassle. #Marketing #TransformationalLeadership #DigialMarketing

26

2 Comments

Table Stakes alumni, are you looking to demystify how media buyers make decisions about advertising in local news? Join API's exclusive webinar with Ted Williams on Aug. 8 at 1 pm ET to learn about: ✅ Types of ad products that appeal to buyers ✅ Paywalls and ad placements ✅ Working with advertisers through their budget cycles and more https://lnkd.in/es9MFq3W #localnews

1

Tired of buyer’s remorse in your Martech investments? Our latest ebook, Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse, is here to help. Discover practical tips to make smarter decisions, avoid common pitfalls and ensure your Martech stack delivers real value. 📥 Download Cella's ebook today to get started! bit.ly/3ZIzUa5

2

In a metaverse of unlimited options, brands and their messages are easier to switch off than ever. As a brand, you have to create something consumers want to engage with. #BBASmart wearebast.com https://loom.ly/9js9g6A

1

Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

5

According to Lotame's The State of Data Collaboration: A Global Perspective report, 98% of marketers are struggling to fully harness their data. So, what's the path forward? Data collaboration platforms could be the solution that can help marketers integrate data, break down silos, and unlock new use cases. #Martech #DataCollaboration #FutureOfMarketing

1

Digital ad spend is expected to grow about 10% in both 2024 and 2025, led by continued growth in connected TV (CTV) and especially retail media, as partnerships between media companies and retailers have steadily increased in the last few years. #mediaplanning #mediabuying

7