“Micro-trends are dead. Long live the vibe.” That was the striking headline of a recent Vogue Business article by Amy Francombe, highlighting the growing fatigue with micro-trends and its impact on brand strategy. 💡This marks a shift: In the mainstream, fashion is reconnecting with a collective cultural mood that goes beyond the dictates of social media trends, reflecting its cyclical nature of creativity and expression. 👉 What does this shift mean for brands? ↳ Moving beyond fast-changing aesthetics to create with purpose ↳ Slowing down production cycles for thoughtful, sustainable design ↳ Prioritizing craftsmanship, storytelling, and cultural heritage A perfect example? Péro. For over 15 years, this Indian brand has redefined what intentional fashion looks like—zero waste, no mass production, two collections per year. 🧵 All built upon a powerful storytelling and rooted in local materials and traditional craftsmanship. Péro’s approach illustrates how fashion transcends Western and mainstream perspective, blending innovation with a deep respect for cultural roots. 👉 What does this shift mean for suppliers? ↳ A demand for quality over quantity – Brands are prioritizing durable, well-crafted materials over fast-turnover textiles. ↳ Authenticity matters – Suppliers who highlight craftsmanship, sustainable certifications, and traceability will stand out. ↳ Longer-lasting partnerships – As some brands move away from trend-chasing, they’re seeking reliable suppliers who align with their values and long-term vision. For both brands and suppliers, technology is making this evolution even more seamless, allowing sustainability and efficiency to go hand in hand. Want to know how? 🔗 Explore our latest blog post to see how innovation is shaping the future of sourcing (https://lnkd.in/dHsjT5G7) #SustainableFashion #EthicalBranding #FashionInnovation #SlowFashion #FutureOfFashion #WorldCollective
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