DNY

It's always a good day when DNY has the chance to inspire and teach the advertising industry's next generation. DNY's Rosemary Melchior and Rakesh Talwar Rakesh Talwar talk all things advertising and account management with Jean Raillias' class at at @nyu st New York University. Special thanks to our partners at the ANA Educational Foundation (AEF), who tapped DNY for this visit and for putting professionals in classrooms year-round.  

DNY was live in Washington, DC, last night as US universities competed to win the next United States Postal Service advertising campaign. DNY ’s CEO, Val DiFebo, was a judge at the event organized by the ANA Educational Foundation (AEF). Congratulations to Loyola University Chicago on their win. Picture Courtesy of. @AEF. pictured AEF Board Chair & Judget Val DiFebo, Professor Sean Connolly, and the winning Loyola team. United States Postal ServiceVal DiFeb

It's safe to say that the best business this year was anything "Taylor Swift. NBCUniversal is releasing a new docuseries exploring the global impact of Swift, and Deutsch NY is a part of it. DNY's Val DiFebo is one of the experts the documentary features. "Never before" is how she sums up all things Taylor. See what she and others have to say in the Swift Effect, available tomorrow on Peacock and December 7 on NBC.

Congrats to our Chief Creator Officer, ASHLEY RUDDER, for being selected as a juror for the 2025 #ClioAwards Social Media Jury! The The Clios have been honoring excellence in advertising since 1959, and we are excited to see what Ashley and her fellow jurors select this year. Congrats!

With creators and influencers playing a front-and-center role in this year’s Presidential Election, how do brands ensure they don’t get caught up in potentially damaging political debates? Our Chief Creator Officer, ASHLEY RUDDER , lends her thoughts in this week’s Digiday Marketing Brief.

Karen Benson, DNY's head of media planning and buying, sat down with Mike Shields for his What's Next In Media podcast. From AI's impact on media to the dangers of programmatic placements, Karen and Mike's conversation should not be missed. LISTEN HERE or wherever you get your podcast.

DNY’s head of media planning and buying, Karen Benson, takes center stage at Advertising Week New York, discussing the importance of brand even when performance is a priority. #adweek #media

"Never before" is how DNY's CEO Val DiFebo described the "Swift Effect" when she sat down with NBC to discuss Taylor Swift's impact on brands, businesses, and people. From the NFL to fashion, Swift's influence seems almost universal and shows no signs of slowing down. Her thoughts will be featured in a special project by the network. Details coming soon. It's safe to say that DNY is a proud member of the Swifties. 

The The Coca-Cola Company + @Oreo (Mondelēz International) partnership was an unexpected move for two iconic brands. A move that, by all accounts, was successful at grabbing attention, but does it translate to more? DNY’s CCO, ASHLEY RUDDER, shared her thoughts with Brand Innovators in a piece out today. “Stunts and splashy things are fantastic. While buzz and media coverage are certainly valuable, the true power of these collaborations lies in an authentic connection. You have to have that. It can’t be just about making a splash. “The consumer is far too advanced now,” said Rudder. What did you think of the Coke + Oreo partnership? Smart and strategic, or simply a sales gimmick? Read more on what Ashely and others thought here.

What piece of consumer tech could you not live without? DNY's Managing Director of Client Growth, Jayme Maultasch, shares his go-to gadget in The Drum's agency advice column. Check it out!