Vision Media

Cogratulations on your latest brand opening! 🎊

Apiture recently shared a study led by The Harris Poll - "Banking Through the Ages." Among many data points, the study found small financial institutions like #creditunions score higher in satisfaction than large banks. It's about exceptional #customerservice and ethical practices. #financialservices #community #mediabuying #clients

In case you haven't heard, there is another update from #Meta!!! 😱 As of today (2/24/2025), Meta is updating the default setting for inventory filters to “Expanded,” which will allow ads to appear alongside a broader range of content. This decision raises concerns amid ongoing discussions about Meta's new content moderation policies, opening up brands to potential PR issues. 🚫 This change impacts ads that serve on the Audience Network or in/around video content on Facebook (In-Stream Videos & Reels).   While our current clients do not run many ads in these placements, we still believe it is important to change this inventory filter back to “Moderate” on February 24. For brands in sensitive categories (e.g., Healthcare), we recommend selecting “Limited.” We are auditing all our accounts to ensure the appropriate setting is applied to prevent ads from appearing alongside potentially harmful content.   Please reach out if you have any questions about these changes. We are happy to assist. #mediabuying #socialmedia #advertising #brandsafety

Thank you to the Seattle Metropolitan Chamber of Commerce for highlighting Vision Media. We're proud to be a part of and support this local organization. #seattle #chamber #mediabuying #agencylife

In Case You Haven't Heard! 🙉 #Meta recently increased the height allowance for image ads to a 4:5 aspect ratio (portrait format). While the square format (1:1 ratio) is not going away, they are recommending (and will likely favor) the portrait format moving forward. Furthermore, Meta also increased their recommended image resolutions to include more pixels.    Here are the new recommended sizes/resolutions:   Feed Placements: 1440 x 1800 (4:5 ratio) 1440 x 1440 (1:1 ratio) Stories/Reels Placements: 1440 x 2560 (9:16 ratio)   If you are working with an internal media team or #media #buying #agency, you'll need to ask your creative team to provide these new sizes for Paid Social assets moving forward. Reach out with any questions regarding this update!

Tianna Patrick is our Vision Media superstar 🌟 #programmatic #media manager. Any of our clients who have run a programmatic ad campaign, and that's most, have had Tianna's expertise to guide them. She enjoys working in media because she is continually challenged by the rapidly evolving world of #digital. The programmatic space has been especially exciting to be a part of as streaming services pervade the way in which people consume media.    In Tianna's free time, she attends live music shows, spends time with her miniature schnauzer, and retreats to the forest as often as she can. 🌲 It is never lost on her how lucky she is to live in the Pacific Northwest with the north cascades in our backyard. Her favorite spot to visit in the summer is Hannegen Pass for its stunning views of Mount Baker and Mount Shuksan. The best part? This lesser-known spot is rarely crowded.  🤫   The best advice she has ever been given is to "Trust your intuition." It sounds simple, but in practice, not always so easy. 

We'll be there!

#FinancialServices #Marketers have you been rethinking how you track performance? Review 5 marketing performance trends and KPIs that support relational growth shared by Liz Froment 1. Customer Lifetime Value (CLV) 2. Product Adoption 3. Engagement Quality 4. Churn Rate and Retention Metrics 5. ROI Attribution #creditunions #banks #marketing #performance #measurement The Financial Brand

Leaning Into Live Events: A Missed Opportunity in Programmatic #POV Max Barkley The recent #AdTechExplained article on programmatic in live events does a great job covering the marketplace and best practices (like creative pre-approvals), but it misses a crucial angle: the strategic value of leaning into live events—especially for local and regional brands. For brands that rely on local audiences, live sports ⛹♀️ and news aren’t just content—they’re a community touchpoint. Fans don’t just watch their home team; they rally around it. That’s why, for local and regional advertisers, these moments present a high-impact media opportunity that deserves deeper strategy. * The Right Event Matters. Not all live events hold the same relevance for every brand. A regional auto dealer might see stronger engagement around local football, while a healthcare provider might connect better with marathon sponsorships. Audience segmentation should guide media investment. * Second Screens = Second Chances. Live events generate massive second-screen engagement. Viewers are checking scores, tweeting reactions, and scrolling while watching. Smart advertisers should integrate mobile, social, and CTV for a seamless cross-channel strategy. There's also something to be said for the ratio of Linear to CTV for events - the right balance is key to success. * Big Events, Big Moments. The Olympics and World Cup are on the horizon—are advertisers thinking ahead? Even brands with limited budgets can explore targeted, strategic placements to engage their audience in these global (but highly localizable) events. Live events are more than just ad placements—they’re real-time, high-engagement opportunities. The question is: Are advertisers making the most of them? Ask us about 2025 live sports packages we're creating for our media buying clients. #MediaBuying #Programmatic #LiveEvents #LocalAdvertising #CTV #SecondScreen #MarketingStrategy

And the band keeps growing. We're grateful to welcome Shrimathi Anand to our ever-growing agency team. Shri will be supporting our very important accounting and finance department. Please help us welcome her to the team. #mediabuying #agencylife #teamworkdreamwork