Just dropped! Dan Goldin, NASA’s longest-serving Chief Administrator, joins the conversation to kick holes in common formulas for innovation. 🚀 Having driven innovation on Mars missions and space station redesigns in the face of budget cuts, Dan figured out how to be faster, better, and cheaper without compromising safety. 🎙️ In this episode of Invisible Machines, Dan Goldin joins Robb W. and Josh Tyson to: 🔹 Debunk the iron triangle or “triple constraint” 🔹 Explore his 50/50 rule for building teams that drive real change 🔹 Reveal how NASA’s transformation connects to the genius of Michelangelo Goldin’s leadership not only reshaped NASA - National Aeronautics and Space Administration but also laid the groundwork for the private sector’s role in space exploration. Buckle up for a no-nonsense conversation with a true innovator. 🎧 Listen https://lnkd.in/dv3dhtd3 or ▶️ watch https://lnkd.in/dKWRAa-9 the full episode. #AI #Innovation #Leadership #NASA #Space #InvisibleMachinesPodcast #TechPodcast
About us
A community of over 800,000 leaders, thinkers, and doers. UX Magazine was created to deliver a central place to discuss the critical disciplines that all enhance user experience. Extraordinary user experiences should be the goal of every interaction you deliver to your users at any level. All too often, businesses (large and small) get it horribly wrong. It’s painful to watch and even worse when it happens to you. Every month we combine original articles with the best from blogs and online media to deliver an online magazine that covers the best new thinking on design, strategy, technology and common sense. We believe that the more businesses can bring ideas from these 4 critical disciplines inside their business the better the user experiences they deliver will be.
- Website
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http://uxmag.com
External link for UX Magazine
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- Berkeley , California
- Type
- Privately Held
- Founded
- 2005
- Specialties
- UX, user experience, digital media, software design, and web design
Locations
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Primary
Private address
Berkeley , California 94702, US
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Private address
Denver, Colorado 80205, US
Employees at UX Magazine
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Stephanie Arnold
Accomplished User Experience Design Leader
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Josh Tyson
Bestselling Author + Producer + Strategist, UX/AI
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Elias A. Parker
15 yrs in Conversational AI | 18 yrs in UX | Produced WSJ Bestseller | Executive Producer, Invisible Machines podcast | Brand Strategy at OneReach.ai…
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Robb W.
CEO and Co-Founder, OneReach.ai | Generative and Conversational AI | WSJ Best Selling Author “Age of Invisible Machines” & HBR contributor
Updates
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Knowledge management issues, anyone? Learn from the NASA guru that revolutionized NASA's knowledge management practices—🙌🏼 🛰️ Roger Forsgren—in this must listen episode of Invisible Machines. Exploring idea from his seminal book about his revolutionary lean knowledge management practices, Roger joined Robb W. and Josh Tyson to unpack NASA knowledge management stories and lean KM practices that seem all too pertinent in today's current AI climate. Youtube: https://lnkd.in/ge5dH9Sg Spotify: https://lnkd.in/gnsGUq9N Apple podcasts: https://lnkd.in/dUwxdr7X #knowledgemanagement #KM #leanKM #training #NASA NASA - National Aeronautics and Space Administration #weekendreading
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📚 Friday Book Recommendation: AI First: The Playbook for a Future-Proof Business and Brand by Adam Brotman and Andy Sack What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? In AI First: The Playbook for a Future-Proof Business and Brand, Adam Brotman (former Chief Digital Officer at Starbucks) and Andy Sack (tech visionary and former adviser to Microsoft CEO Satya Nadella), who together formed strategic consultancy Forum3, dive into the seismic shift AI is bringing to business, branding, and creativity. The book features insights from Sam Altman, Bill Gates, and Reid Hoffman, along with bold practitioners already experimenting with AI at scale. 💡 Want to stay ahead in the AI revolution? This book covers: 🔹How to rethink jobs and skills in an AI-driven world 🔹What customers will soon expect from AI-powered brands 🔹How to experiment, win early, and compete in an AI-first market If you're in marketing, branding, or leadership, this is your must-read guide to embracing AI before it reshapes the industry. 📖 Read more & pre-order here: https://lnkd.in/d2sJJkuV #AI #AIFirst #MarketingInnovation #BrandStrategy #FutureOfBusiness #FridayBookRecommendation
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Has what it means to be a journalist, researcher, academic, and full-time author already been rewritten?
This AI boom has set off an existential crisis in me. Some background: I’ve been teaching writing for the past six years. In that time, I developed frameworks for how to write well and a reputation as a good teacher to learn from. Partially because of the AI wave, I decided to stop teaching. It has only been four months since I shut down my business, but I can no longer imagine teaching writing in a way that resembles anything close to the way I taught in the past. The reason is simple: The world of non-fiction writing has fundamentally changed, and many of the skills I've developed and built my career on are becoming increasingly irrelevant. The amount of expertise required to out-do an LLM is rising fast. For example, the quality of a well-prompted, ChatGPT Deep Research report is already higher than what I can produce in a day's worth of work on almost any subject. The question is: What kinds of non-fiction writing will continue to last? Here’s a heuristic: The more a piece of writing comes from personal experience, the less it’s likely to be overtaken by AI. Personal writing, like biographies and memoirs, aren’t going away anytime soon. That's because people have data about their lives that LLMs don’t have. Having a unique perspective helps too. This is Peter Thiel's famous interview question: "What very important truth do few people agree with you on?” If you have an idiosyncratic way of looking at the world, you don't have much to worry about. The common thread here is humanity. People are also interested in people. Their stories, their struggles, their emotions, their drama, their unique insights into how the world works. AI will be tougher on writers than it is on readers. Sure readers will have to endure some AI slop, but you can pretty easily avoid it if you're halfway intentional about what you consume. The challenge for non-fiction writers is that every piece of non-fiction writing now competes with the output of ever-improving LLMs and Deep Research reports. I'd say that half of what I read is now LLM-generated (and since time is finite, that means less of my attention is going to human-generated writing). Given everything I’ve said above would I tell my writing students if today was the first day of class? I'd start by saying that the bar has been raised. You aren’t just competing against other humans anymore. You're competing against ever-improving LLMs. Fortunately, those same LLMs can help you write better. They’ll instantly give you 80th percentile feedback on your writing, and you can talk through your ideas with them whenever you’re stuck. That's just the beginning, and only a fool would ignore these advancements. Know this: What it means to be a journalist, researcher, academic, and full-time author is being rewritten. (And yes, I used AI to write this post).
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Find out if your NASA material. NASA’s longest serving Chief, Dan Goldin, explains his game-changing 50/50 rule, which helped him hire people who actually push innovation forward on serious BHAGs like redesigning the International Space Station. Dan joins Robb Wilson (OneReach.ai CEO) and Josh Tyson to discuss this and more in the latest episode of Invisible Machines. 🎧 Listen https://buff.ly/4hLNYGf or ▶️ watch https://buff.ly/41slXxE the full episode. #AI #Innovation #Leadership #NASA #Space #InvisibleMachinesPodcast #TechPodcast #BuilttoLast #BHAG
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🤯 How did NASA redesign the International Space Station**** (ISS) and advance Mars missions in the face of budget cuts? Longest-serving NASA Chief, Dan Goldin, discusses innovating faster, better, and cheaper without sacrificing safety, in this profound conversation with OneReach.ai CEO Robb W. and Josh Tyson. Get the details in this transformative episode of Invisible Machines! 🎧 Listen https://buff.ly/4hLNYGf or ▶️ watch https://buff.ly/41slXxE the full episode. #AI #Innovation #Leadership #NASA #Space #InvisibleMachinesPodcast #TechPodcast #BuilttoLast #BHAG NASA - National Aeronautics and Space Administration #goldinrule
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📚 Friday Book Recommendation: What Is Life? Evolution as Computation by Blaise Aguera y Arcas, Google CTO of Technology & Society In What Is Life?, Blaise Agüera y Arcas presents a revolutionary perspective on life, evolution, and computation. Inspired by Schrödinger’s 1944 classic, Agüera y Arcas dives into how life and its complexities emerge from simple laws in an increasingly chaotic universe. His compelling thesis: life is inherently computational, evolving through symbiotic relationships over time. This book is also the first part of Agüera y Arcas's larger work, What Is Intelligence? https://lnkd.in/dANrWZcF, which further explores the computational and symbiotic nature of intelligence, from simple organisms to human brains and AI. A must-read for anyone curious about the intersection of life, intelligence, and technology through the lens of computation. 🔗 Check it out: https://lnkd.in/dhttM42N 🎙️ Also, don't miss the recent episode of Invisible Machines, where Blaise Agüera y Arcas, Robb W., and Josh Tyson discuss this book, life, intelligence, and the evolving relationship between humanity and technology. This conversation offers rich insights worth hearing: https://lnkd.in/dXX_5wEd #AI #Evolution #Symbiosis #ArtificialLife #Intelligence #Technology #ScienceBooks #AIPodcast
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“The harder the goal, the more important it is to reduce complexity into clarity and simplicity. “ said Dan Goldin, who literally sent projects to Mars and who is our guest in the soon to be dropped next episode of the Invisible Machines podcast.
We must fight our nature to overcomplicate. This is a habit, one that hinders us from achieving hard goals. As a leader of the hard things you need to get to used to establishing requirements that are: 1 / clear 2 / and simple The harder the goal, the more important it is to reduce complexity into clarity and simplicity. It's unintuitive, I know. When I became NASA Administrator, the last time the US had landed a spacecraft on Mars was in the 1970s. In '92 we launched the Mars Observer. The criteria at the time were to save money by modifying an existing geostationary satellite and we had thousands of pages of requirements. Needless to say we lost contact with it before it ever reached Mars orbit. It was a ~$1 billion, ~10 year project. Fast forward to '96 when we launched the Mars Pathfinder. We reduced the requirements down to three objectives: 1 / Land safely on Mars 2 / Deploy a robot 3 / Do good science Upon successful landing on July 4, 1997 the Pathfinder team marked the US return on the Martian surface. It was a ~$300 million, ~3 year project. Somewhere along the way, we forgot to teach young people the basic principles of simplicity and clarity. I love this community and this is something I wish for all people pursuing the hard things.
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So you wrote the prompt - does that mean you're the author of content created with generative AI? If you're using #genai in your creative process, you should probably know the answer. 👀 👇🏼
Did the US Copyright office just declare that AI is the artist, not the tool? 🤖 🎙️ In this episode, Robb W. and Josh Tyson welcome back Ed Klaris, Managing Partner at Klaris Law PLLC and professor at Columbia Law School, to dive into Part 2 of the U.S. Copyright Office’s ongoing report on the copyrightability of artificial intelligence https://lnkd.in/gegJ4N6r. Klaris shares critical insights into what these legal updates mean if the US Copyright office’s new report raises more questions than answers. 🎧 Listen https://lnkd.in/dkf2RNVx or ▶️ watch https://lnkd.in/dDjz-4hm the full episode. #AI #TechPodcast #AIAgents #GenerativeAI #AICopyright #AIRegulation #LegalTech
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UX Magazine reposted this
A new study from Microsoft and Carnegie Mellon University found that increased reliance on GenAI in the workplace leads to decreased critical thinking. The study surveyed 319 knowledge workers and found that higher trust in AI correlates with reduced critical analysis, evaluation, and reasoned judgment. This pattern is particularly concerning because these essential cognitive abilities - once diminished through lack of regular use, are difficult to restore. The key insight here is the gradual tradeoff happening in workplaces: as AI tools become more capable and trusted, humans may be unconsciously trading their deep cognitive capabilities for convenience and speed. Link to the article: https://lnkd.in/gES2ki7R
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