University Sales Center Alliance

Calling all researchers! The USCA Sales Research Symposium will be Tuesday, March 25th. This virtual symposium has an exciting lineup of researchers and professionals who are really aligning with USCA's goal of leading Sales Research! Learn more & register at https://lnkd.in/eadbdjqS. We'll welcome Keynote speaker: Brandon Germer from Gartner. Topic: Driving Growth: The DNA of Top Sales Organizations. As well as • Bill Burkart, VML, President – B2B Practice Chair, WPP Global B2B Council Topic: Bridging the Chasm Between Marketing and Sales: Practitioner Perspectives. • Avinash Malshe, Ph.D., Professor of Marketing, University of St. Thomas - Opus College of Business Topic: Helping Sales and Marketing Work Together: Academic Research Perspectives. • Ellen Pullins, Schmidt Research Professor of Sales & Sales Management and Professor of Marketing & International Business and Catherine (Katy) Johnson Gilstrap, Associate Professor of Marketing & Schmidt Fellow of Prof. Sales & Sales Management, The University of Toledo Topic: Sales Enablement.

Calling all researchers! The USCA Sales Research Symposium will be Tuesday, March 25th. This virtual symposium has an exciting lineup of researchers and professionals who are really aligning with USCA's goal of leading Sales Research! Learn more & register at https://lnkd.in/eadbdjqS. We'll welcome Keynote speaker: Brandon Germer from Gartner Topic: Driving Growth: The DNA of Top Sales Organizations. As well as • Bill Burkart, VML, President – B2B Practice Chair, WPP Global B2B Council Topic: Bridging the Chasm Between Marketing and Sales: Practitioner Perspectives. • Avinash Malshe, Ph.D., Professor of Marketing, University of St. Thomas - Opus College of Business Topic: Helping Sales and Marketing Work Together: Academic Research Perspectives.  • Ellen Pullins, Schmidt Research Professor of Sales & Sales Management and Professor of Marketing & International Business and Catherine (Katy) Johnson Gilstrap, Associate Professor of Marketing & Schmidt Fellow of Prof. Sales & Sales Management, The University of Toledo Topic: Sales Enablement.

Our Member Monday profile features is on Ravi Sohi of the University of Nebraska-Lincoln . Check it out and our others on our site at https://lnkd.in/gQ4h5ctJ.

USCA is now offering PhD Student Travel Grants! USCA aims to be recognized as the international leaders in sales research and this program is designed to enhance the ability to pursue sales research. • There will be 10 travel grants of $1000 each to be given on a first-come basis. There is NO deadline. The grants will be awarded through the limit of 10 grants. • Students can use the money to defray the cost of travel to a conference to present a sales-related paper at a session. Poster sessions and virtual sessions are excluded. For more information on how to apply visit https://lnkd.in/erSbigdp.

The USCA research grant program aims to recognize sales research with potential applications for industry and/or sales educators. A selection committee chooses one to two scholars each year to receive a $5,000 research grant. The University Sales Center Alliance is pleased to announce the winners of the 2024 USCA Research Grant: Nicole Boylan (doctoral candidate at the University of Alabama, Manderson Graduate School of Business), Curtis Schroeder (doctoral candidate at the Spears School of Business - Oklahoma State University), Sebastian Forkmann (Associate Professor of Marketing at the University of Alabama, Manderson Graduate School of Business), Clay Voorhees (Professor of Marketing at the University of Alabama, Manderson Graduate School of Business), and Bryan Hochstein (Associate Professor of Marketing at the University of Alabama, Manderson Graduate School of Business) with their proposal titled “Driving Sales Cycle Progression in Videoconferencing: How Salesperson Camera and Screen Share Decisions Impact Customer Outcomes” and Robin-Christopher Ruhnau (Assistant Professor at Catholic University of Eichstaett-Ingolstadt), Dr. Boas Bamberger (Post-doctoral researcher at the University of Cologne), Sebastian Hohenberg (Professor of Digital Transformation at the University of Münster), and Dominik Wahlig (independent researcher) with their proposal titled “Networking with Coworkers: Its Impact on Cross-Selling and Performance at the Salesperson Level“ Congratulations to the winners! Learn more about the USCA Research Grant program, past winners and how to apply at https://lnkd.in/ghQpRRRA

It's the 15th, don't forget to submit your MarCom updates. Send us your Journal Pubs, Internal Competitions, etc. We want to profile you! Submit your info at https://lnkd.in/ezCdWfgr

USCA's year saw many accolades and great work. September 2024 saw the first USCA Lifetime Achievement Award be given to Jimmy Peltier! Congratulations to him! If there was a Mt. Rushmore of Sales Education, he's definitely on it. Congratulations to Jimmy Peltier, USCA's 2024 Lifetime Achievement Award Winner! Peltier received his Ph.D. in Marketing at the University of Wisconsin-Madison. He has over 35 years of business experience as a consultant, Research Director in an Advertising Agency, and as President of a marketing consulting firm. Dr. Peltier's sales expertise lies in developing buyer-seller relationships, understanding students’ intent to pursue a sales career, database requirements for the sales force, and successful relationship marketing practices. Dr. Peltier directed the launch of the University of Wisconsin-Whitewater Institute for Sales Excellence in 2012, and has led it to national prominence as an institution and as a sales competition powerhouse. Dr. Peltier is a Past-President of both the University Sales Center Alliance and the American Marketing Association Collegiate Chapters Council (twice). If you want to nominate the next Lifetime Achievement Award winner visit our site at https://lnkd.in/e8eB6YMh

It's the 15th, don't forget to submit your MarCom updates. Send us your Journal Pubs, Internal Competitions, etc. We want to profile you! Submit your info at https://lnkd.in/ezCdWfgr

🎉 I’m thrilled to share some fantastic news! 🎉 Adobe has secured a top spot in the University Sales Center Alliance (USCA) "Best Companies to Sell for Out of College" ranking. This prestigious recognition underscores our team's incredible work and dedication in showcasing how Adobe supports early-in-career sellers. The achievement not only reflects the strength of our early-in-career sales programs, but also highlights the robust training, mentoring, and growth opportunities provided by the Adobe Sales Academy. For those considering a career in sales, this ranking is a testament to the unparalleled opportunities and support you can expect at Adobe. #Adobe #AdobeSalesAcademy #USCA #TopTalent #EarlyCareer #Sales

Congratulations to Fastenal for being recognized by the University Sales Center Alliance as a 2025 Best Company to Sell for Out of College! 🏆🎉 This recognition highlights Fastenal's commitment to supporting young professionals starting sales careers. MSU Denver's Center for Professional Selling is proud to partner with Gawain Duncan, Nick Skoczen, Louis Gabel and team. Here’s to many more milestones ahead!