Niche isn’t small. It’s strategic. The most successful businesses don’t try to speak to everyone. They connect deeply with the right audience. That’s the power of a niche. When your brand message is clear and focused, you attract better clients, build trust faster, and stand out in all the right ways. At The Peppermint Group, we help niche businesses define their voice, sharpen their positioning, and grow with intention. If you’re ready to build your brand and reach the people who need you most, let’s talk. Call Alison on 0407 079 552 or email alison@thepeppermintgroup.com.au to take the next step. Clarity is powerful. Let’s build a brand that speaks for itself. . . . . . #SocialMediaManagement #DigitalMarketing #BusinessGrowth #MarketingStrategy #ContentCreation #AudienceEngagement #BoostEngagement #GrowYourAudience #OnlineMarketing #SmallBusiness #Entrepreneur #BusinessOwner #SocialMediaStrategy #MarketingTips #SocialMediaTips #ContentMarketing #BrandAwareness #DigitalStrategy #MarketingSolutions #SocialMediaExpert #SutherlandShireBusiness #SocialMediaAgency #MarketingExperts #BusinessSuccess #SutherlandShire #MarketingGoals #PeppermintGroup #MarketingROI #SmallBusinessSutherlandShire #EverythingSutherlandShire
The Peppermint Group
Business Consulting and Services
The Peppermint Group | Beyond Communication: Strategic Marketing that Delivers
About us
We empower businesses to achieve extraordinary results. Welcome to The Peppermint Group, where Your growth is our mission. We're not just consultants, we're your marketing partners, dedicated to turning strategies into success. In a world where noise overwhelms clarity, we stand as your strategic partner in cutting through the chatter, ensuring your message not only reaches but resonates with your audience. Our expertise lies in crafting tailor-made marketing strategies that breathe life into your brand's story, creating fresh, compelling narratives that engage, inspire, and convert. From the initial spark of an idea to the final execution, we're dedicated to invigorating your business communication across all platforms and touchpoints. With a dynamic blend of creativity, analytics and innovative thinking, our team is committed to delivering results that exceed expectations. Whether you're looking to elevate your brand, enhance your online presence, or drive meaningful engagement, The Peppermint Group is here to refresh the way you connect with your world. Services: - Communication Audits - Gap Analysis - Customer Conversion Planning - Social Media Management - Marketing Workshops - Marketing Coach Contact: Email: info@thepeppermintgroup.com.au
- Website
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https://www.thepeppermintgroup.com.au/
External link for The Peppermint Group
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Type
- Self-Employed
Employees at The Peppermint Group
Updates
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Let’s talk Influence: Why Micro-Influencers Still Reign Supreme in 2025 Influencer marketing has changed, but it hasn’t gone anywhere. In 2025, micro-influencers (under 50K followers) are delivering higher engagement, deeper trust, and more targeted reach than many big-name creators. It’s not about chasing numbers anymore. It’s about relevance, authenticity and shared values. The secret? ✔ Find creators with an audience that matches your ideal client ✔ Look for influence built on real connection (not just pretty pictures) ✔ Align with influencers who actually love what you do If you're building a community, launching a new product, or looking to gain trust in a niche market, this is still one of the smartest plays in digital marketing. Influence isn’t about being famous. It’s about being trusted by the right people. Need help finding the perfect fit for your brand? Let’s chat. Contact Alison at The Peppermint Group on 0407 079 552 for a free consultation. . . . #marketingconsultant #businessgrowth #marketingrefresh #thepeppermintgroup #marketingtips #marketingstrategy #businessgrowth #sutherlandshirebusiness #sutherlandshire #customerengagement #cronullabusiness #calltoaction #peppermintgroup #driveresults #smallbusiness #sydneybusinesswomen #sydneysmallbusiness #sydneybusiness #sydneybusinessowners #sydneymarketing #sydneysmallbusiness #cronullalife #brandawareness #marketinggoals #beyondsocialmedia #customerexperience #customerjourney #marketingroi #professionaladvice #smallbusinesstips
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Is your marketing budget working hard enough for your business, or are you spending with little to show for it? It might be time for a marketing check-up. A consultant can bring clarity, direction, and momentum when things feel stuck. At The Peppermint Group, we identify the weak spots in your current approach, refine your strategy, and create a focused plan that drives real growth. You might need a consultant if: • Sales have plateaued • Your message isn’t landing • You’re feeling overwhelmed or unsure where to focus Let’s refresh your marketing and get your business moving in the right direction. Contact Alison at The Peppermint Group on 0407 079 552 for a free consultation. . . . #marketingconsultant #businessgrowth #marketingrefresh #thepeppermintgroup #marketingtips #marketingstrategy #businessgrowth #sutherlandshirebusiness #sutherlandshire #customerengagement #cronullabusiness #calltoaction #peppermintgroup #driveresults #smallbusiness #sydneybusinesswomen #sydneysmallbusiness #sydneybusiness #sydneybusinessowners #sydneymarketing #sydneysmallbusiness #cronullalife #brandawareness #marketinggoals #beyondsocialmedia #customerexperience #customerjourney #marketingroi #professionaladvice #smallbusinesstips
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Want to keep your customers coming back for more? It’s not just about what you sell, it’s about how you make them feel. Here are three simple ways to build lasting loyalty: 1 - Make it personal – Know their name, remember their preferences, and speak their language. 2 - Stay consistent – From your branding to your service, consistency builds trust. 3 - Create connection – Build a community, not just a customer base. When your customers feel seen, valued, and connected, they’ll keep choosing you. Need help building that kind of brand experience? That’s our thing. https://lnkd.in/eFhvDsuc . . . #ThePeppermintGroup #CustomerLoyalty #MarketingTips #BrandConnection #community #customerconnection #brandloyalty #sutherlandshire #sutherlandshirebusiness #marketing #marketingplan #marketing2025 #messaging #calltoaction #brandstory #brandstory2025 #marketingtip #sydney #SydneyMetro #sydneysmallbusiness #marketingtips #màrketingtips101 #sydney #smallbiz #aussiesmallbiz #marketingspecialists #cronulla #cronullabusiness #ssbc #sutherlandshirebusiness #cronullalife #cronullachamber #cronullabusinesses #customerexperience
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In a digital world full of noise, quality content cuts through. It’s not just important, it’s essential. It’s how your audience connects with you, trusts you, and keeps coming back. Here’s why great content matters: - It builds credibility and positions you as an expert - It attracts and keeps the right audience - It improves your visibility with a smart, SEO-driven strategy Don’t just post for the sake of it; create content with purpose. Content that informs, inspires, and delivers real results. Ready to make your message matter? DM us to get started. . . . . #SocialMediaManagement #DigitalMarketing #BusinessGrowth #MarketingStrategy #ContentCreation #AudienceEngagement #BoostEngagement #GrowYourAudience #OnlineMarketing #SmallBusiness #Entrepreneur #BusinessOwner #SocialMediaStrategy #MarketingTips #SocialMediaTips #ContentMarketing #BrandAwareness #DigitalStrategy #MarketingSolutions #SocialMediaExpert #SutherlandShireBusiness #SocialMediaAgency #MarketingExperts #BusinessSuccess #SutherlandShire #MarketingGoals #PeppermintGroup #MarketingROI #SmallBusinessSutherlandShire #EverythingSutherlandShire
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Starting the week with perspective x
Your On-Demand Fractional Marketing Director | Strategy. Clarity. Results. | Refreshingly Hands-On | The Peppermint Group
🌊 Monday Mindset: Refresh, Connect, Grow 🌊 This morning, I kicked off the week with a swim in the chilly ocean alongside a special friend. It was the perfect reset—invigorating, a little wild, and just what I needed to feel alive and ready for the juggling act that comes with being a business owner. Running a business can feel like every week starts at full speed—chasing leads, juggling ideas, wondering if any of it will really move the needle. Sound familiar? Here’s the mindset shift I want to share with fellow business owners as we dive into this week: The most powerful growth doesn’t come from adding another “urgent” campaign. It starts with a much simpler—and more meaningful—question: “What do we want our customers to feel this week?” Not—what can we push out the door. Not—how many more posts, ads, or emails can we squeeze in. Business owners I work with aren’t looking for more marketing noise. They crave genuine connection with their clients. Marketing shouldn’t be about cramming your calendar with tactics or shouting into the void. Instead, let’s focus on making every move this week bring you closer to your ideal clients—and inspire them to return, again and again. It’s about building a real community, one meaningful conversation at a time. If you’re starting your Monday feeling a bit overwhelmed, you’re not alone. So, let’s start by asking: What’s one thing you could do to make a customer’s day better this week? I’d love to hear your thoughts—and if you ever need a strategy, a fresh idea, or just a fellow human in your corner, I’m always here. Let’s make this week count, together. #SMEs #virtualCMO #MondayMotivation #OutsourcedMarketing#relationshipmarketing
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Not sure what’s next for your marketing? We’re here to help. At The Peppermint Group, we provide expert, strategy-led marketing consulting tailored to your unique business goals. Whether you’re stuck, scaling, or starting fresh, we’ll help you find clarity and a clear path forward. Here’s how we can support you: ⭐ Deep-Dive Audit & Reset – A fresh, holistic look at your current marketing with a new plan aligned to your business objectives. ⭐ Ongoing Guidance – Practical support to help you implement your strategy and stay on track. ⭐ Marketing Expertise – From strategy to execution, we bring experience across every aspect of marketing. We don’t just give you ideas, we help you build momentum, focus, and growth. Book your FREE call today. Let’s create a plan that works. https://lnkd.in/eFhvDsuc . . . . . #SocialMediaManagement #DigitalMarketing #BusinessGrowth #MarketingStrategy #ContentCreation #AudienceEngagement #BoostEngagement #GrowYourAudience #DriveResults #OnlineMarketing #SmallBusiness #Entrepreneur #BusinessOwner #SocialMediaStrategy #MarketingTips #SocialMediaTips #ContentMarketing #BrandAwareness #DigitalStrategy #MarketingSolutions #SocialMediaExpert #ContentPlanning #SocialMediaAgency #MarketingExperts #BusinessSuccess #CustomerEngagement #MarketingGoals #PeppermintGroup #MarketingROI #SmallBusinessMarketing
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Your business deserves more than last-minute posts and half-baked ideas. A marketing strategy gives you structure, intention, and clarity, so you can stop second-guessing and start making real progress. We can help you figure out what to say, where to say it, and how to say it well. DM us to learn more. . . . . #MarketingROI #BudgetEfficiency #peppermintgroup #marketingdigital #MarketingStrategy #marketingtips #customerservice #customersatisfaction #customerappreciation #customerfeedback #BusinessSuccess #businessowner #smallbusinessownerlife #smallbusinesssupportingsmallbusiness #AussieBusinesses #sutherlandshire #sutherlandshirebusiness #sutherlandshiresmallbusiness #cronullabeach #cronullalife #cronullabusiness #everydollarcounts #everydollar #smallbusinessbigdreams #everythingsutherlandshire
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No matter how big or small your business is, one thing’s certain: Winging it is not a strategy. A clear, well-thought-out marketing plan helps you stop guessing, start growing, and show up with purpose. Need help building one that actually works? Let’s chat. Contact Alison on 0407 079 552 or alison@thepeppermintgroup.com.au for a complimentary 15-minute business audit. . . . #sutherlandshire #sutherlandshirebusiness #marketing #marketingplan #marketing2024 #messaging #calltoaction #brandstory #brandstory2024 #marketingtip #sydney #SydneyMetro #sydneysmallbusiness #marketingtips ##màrketingtips101 #sydney #smallbiz #aussiesmallbiz #marketingspecialists #cronulla #cronullabusiness #ssbc #sutherlandshirebusiness #cronullachamber #cronullabusinesses #marketingdigital #sydneybusinesswomen #sydneylocal #aussiesmallbiz #everythingsutherlandshire
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Tired of guessing what your marketing should say, or who it’s really speaking to? At The Peppermint Group, we don’t do cookie-cutter strategies or buzzword fluff. We help you get clear on your message, connect with the right audience, and create marketing that actually moves people. Because your business deserves more than just likes. It deserves results, loyalty, and growth you can feel. Ready to cut through the noise? Let’s talk. Contact alison@thepeppermintgroup.com.au for a complimentary 15-minute business audit. . . . #sutherlandshire #sutherlandshirebusiness #marketing #marketingplan #marketing2024 #messaging #calltoaction #brandstory #brandstory2024 #marketingtip #sydney #SydneyMetro #sydneysmallbusiness #marketingtips ##màrketingtips101 #sydney #smallbiz #aussiesmallbiz #marketingspecialists #cronulla #cronullabusiness #ssbc #sutherlandshirebusiness #cronullachamber #cronullabusinesses #marketingdigital #sydneybusinesswomen #sydneylocal #aussiesmallbiz #everythingsutherlandshire
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