The Influencer Marketing Factory - Influencer Marketing Agency

What type of influencer content inspires consumers to make holiday purchases? 🎄🛍️💕 Amid 2024’s social commerce boom and early Black Friday deals on platforms like TikTok Shop, our team at The Influencer Marketing Factory surveyed U.S. shoppers to explore holiday trends and the growing impact of influencer marketing. 📈🎁💭 Here’s a breakdown of the influencer content that resonates most with holiday shoppers this season: 💬 Product reviews/Demos – 24% 💸 Discounts/Exclusive offers – 23% 🎄 Holiday-themed content – 17% 📦 Unboxing videos – 16% 💝 Gift guides – 15% 👀 Other – 5% 👉 Dive into the full insights from our 2024 Holiday Shopping Survey HERE: https://lnkd.in/gjJxUn39 #IMFHolidaySurvey #HolidayShopping #SocialCommerce #InfluencerMarketing #TheInfluencerMarketingFactory

AI is shaking up the creator economy in 2024 and beyond! Learn about how creators can adapt their content and legal strategy alongside evolving AI legislation with Franklin Graves, IP, Tech & Media Law Attorney. Check out our Ultimate Creator Guide for Franklin Graves’s top insights on creator law and AI. 👉 Read our full Ultimate Creator Guide HERE: https://lnkd.in/ga2BjQjC #UltimateCreatorGuide #CreatorTips #CreatorTrends #CreatorEconomyTrends #AI #CreatorLaw #AIForCreators

Have consumers ever purchased a holiday gift because an influencer recommended it? 👀📱💕 Amid 2024’s social commerce boom and early Black Friday deals on platforms like TikTok Shop, our team at The Influencer Marketing Factory surveyed U.S. shoppers to explore holiday trends and the growing impact of influencer marketing. 📈🎁💭 Here’s what U.S. shoppers had to say about the power of influencer recommendations this holiday season: ✅ 52% of respondents have purchased a holiday gift because an influencer recommended it. 🚫 48% have not purchased a holiday gift because an influencer recommended a product or service. 👉 Check out our 2024 Holiday Shopping Survey HERE: https://lnkd.in/gjJxUn39 #IMFHolidaySurvey #HolidayShopping #SocialCommerce #InfluencerMarketing #TheInfluencerMarketingFactory

Listen to this week's episode of THE INFLUENCE FACTOR, where Saurabh Shah, CEO of Warren James, discusses the ideation and development process behind some of the creator economy's biggest brands. Tune in to learn all about Saurabh Shah's strategic approach to creator merchandising and business development! 💡💸✅ Listen to the full episode here: https://lnkd.in/dHavFyae #CreatorEconomy #InfluencerFoundedBrands #CreatorBrands #CreatorMerchandising #CreatorBusinesses #WarrenJames

Which social media platforms are influencing holiday shopping most? 📱🛍️👀 Amid 2024’s social commerce boom and early Black Friday deals on platforms like TikTok Shop, our team at The Influencer Marketing Factory surveyed U.S. shoppers to explore holiday trends and the growing impact of influencer marketing. 📈🎁💭 Here are the top 4 platforms influencing U.S. holiday shoppers this year: 🥇 YouTube – 24% 🥈 Instagram – 21% 🥉 TikTok – 21% 4️⃣ Facebook – 20% 👉 Dive into the full insights from our 2024 Holiday Shopping Survey HERE: https://lnkd.in/gjJxUn39 #IMFHolidaySurvey #HolidayShopping #SocialCommerce #InfluencerMarketing #TheInfluencerMarketingFactory

Where are consumers finding inspiration for their holiday shopping? 🎄💡✨ Amid 2024’s social commerce boom and early Black Friday deals on platforms like TikTok Shop, our team at The Influencer Marketing Factory surveyed U.S. shoppers to explore holiday trends and the growing impact of influencer marketing. 📈🎁💭 Here’s what we discovered about where shoppers are finding their holiday gift ideas: 📱 30% of respondents turn to social media platforms like Instagram and TikTok for holiday gift inspiration. 🏠 24% rely on recommendations from friends and family for their gift ideas. 📺 21% say ads—whether online, on TV, or in print—play a key role in shaping their holiday shopping choices. 👉 Check out our 2024 Holiday Shopping Survey HERE: https://lnkd.in/gjJxUn39 #IMFHolidaySurvey #HolidayShopping #SocialCommerce #InfluencerMarketing #TheInfluencerMarketingFactory

With millions of TikTok impressions, Laneige is a leader in beauty and influencer marketing. 🌎🏆🎀 The Korean skincare brand continues to set trends with UGC, influencer collaborations, and now, immersive pop-ups! 💖 From October 24th to December 12th, Laneige is bringing their exclusive skincare pop-up to The Grove in Beverly Hills, and it’s a must-see! 💖🎉 Skincare lovers have the opportunity to get their hands on FREE samples, snap pics in a fun photo booth, and shop limited-edition products you can only find in Korea 🇰🇷. But what sets Laneige’s marketing and pop-ups apart from competitors? 💝 Laneige’s pop-up at The Grove is a hotspot for both fans and aspiring content creators, with tons of engaging activities and exclusive gifts with purchase. 🌟 The pop-up has already been featured in countless vlogs and fan content, creating a strong sense of community and amplifying the brand’s positive image across social media. ✨ Laneige’s inclusive marketing approach welcomes creators of all sizes—from micro to macro—to join the fun and promote this unforgettable experience. ↪ The event highlights top ambassadors alongside local influencers, making it the perfect place to connect, create, and engage with the Laneige brand! Want to learn how to harness the authentic power of content creators to elevate your next event? 👀 Connect with our team at the Influencer Marketing Factory today, and don’t forget to follow us for more case studies like this. ✅💕 #MarketingCaseStudy #Laneige #LaneigePopUp #UGC #InfluencerMarketing #TheInfluencerMarketingFactory

The creator economy is going mainstream! Learn about how brands and leaders across diverse industries are leaning into influencer marketing from Lindsey Gamble, Creator Economy Expert. Check out our Ultimate Creator Guide for Lindsey Gamble’s top insights on 2024 creator economy trends. 👉 Read our full Ultimate Creator Guide HERE: https://lnkd.in/ga2BjQjC  #UltimateCreatorGuide #CreatorTips #CreatorTrends #CreatorEconomyTrends #CreatorEconomyPredictions #2024MarketingTrends

Build genuine connections with your fans on Snapchat! Learn about how to foster your online community and personal brand from Brooke Berry, Head of Creator Development at Snap Inc. Check out our Ultimate Creator Guide for Brooke Berry’s top tips on leveraging Snapchat as a content creator. 👉 Read our full Ultimate Creator Guide HERE: https://lnkd.in/ga2BjQjC  #UltimateCreatorGuide #CreatorTips #CreatorTrends #CreatorBusinesses #InfluencerCommunity #CommunityBuilding #Snapchat #SnapForCreators

We are incredibly grateful to have our Virtual Influencers Survey featured in Campaign US's article "Will AI kill the health influencer?" by Lecia Bushak! Read more here: https://lnkd.in/gz99q5S7 #virtualinfluencers #virtualinfluencer #influencermarketing #digitalcreator #AIinfluencer