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TEC Direct Media
Advertising Services
Chicago, Illinois 645 followers
Target • Excite • Connect
About us
TEC Direct Media is a media agency in Chicago. We plan and buy media for artists, brands and agencies so they can generate awareness, acquire new customers and drive sales. Using M3D®, our proprietary media management software, we can improve business economies by leveraging critical media and response data into insight and efficiency for our clients. It's what we like to call media management with a 360-degree perspective. TEC Direct has managed media in almost every category… from Lady Gaga to metal polish… from guitars to gadgets
- Website
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https://www.tec-direct.com
External link for TEC Direct Media
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Media Management, Direct Marketing, Music and Entertainment Marketing, Direct Response, Emerging Brands, Digital Advertising, SEM, Paid Social, Traditional Media, Media Buying, and Media Planning
Locations
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Primary
Get directions
231 S LaSalle Street
Suite 2100
Chicago, Illinois 60604, US
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Get directions
Employees at TEC Direct Media
Updates
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This Valentine’s Day, we’re taking a moment to appreciate the incredible clients, media partners, and team members who make what we do possible. To our clients—thank you for trusting us with your media investments and allowing us to be a part of your success. To our media partners—we value the collaboration, innovation, and support that help us deliver real impact. And to our amazing team—your dedication, creativity, and passion are the heart of TEC Direct Media. We love what we do because of all of you. Happy Valentine’s Day! 💖 #ValentinesDay #Gratitude #WeLoveOurClients #MediaBuying
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Check out the link in the comments to learn how we drive awareness and engagement for our music clients!
🎶 Congratulations to all the Grammy winners! 🎶 Watched the Grammy's Sunday night - did you? Always love to see artists who we helped...win! We’re honored to have worked with several of this year’s winners across various genres, helping them connect with fans and amplify their reach. We love our music clients and for the last 20 years have been crafting media campaigns that drive awareness, views, clicks and streams. If you're an artist, label, or manager looking to make an impact, let's talk. We'd love to help you build some momentum—just like we’ve done for other emerging artists and Grammy winners. #GRAMMYs #MusicMarketing #MediaBuying #TECDirectMedia
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Retail media isn’t just about digital screens anymore—it's evolving in-store. 🏬📊 As brands invest more in retail media networks, the in-store experience is becoming a powerful advertising channel. From smart shelves to in-store audio and interactive displays, retailers are finding new ways to engage shoppers at the point of purchase. This 'Retail TouchPoints' article explores how in-store retail media is flexing beyond digital screens to create more immersive and data-driven ad experiences: https://buff.ly/3CFk9HW At TEC Direct Media, we know that successful media buying isn’t just about being in the right place—it’s about being there at the right moment. How do you see in-store retail media fitting into the bigger media mix? Let’s talk. 👇
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Social media buying trends are evolving—are your media strategies keeping up? 📊📈 Research shows that over half (56%) of social media users plan to maintain their current level of social purchases in 2025, while nearly a third (32%) expect to buy more. Notably, men are driving this trend, with 38% planning to increase their purchases, compared to 27% of women. With shifting platform algorithms, evolving consumer behaviors, and the growing role of AI in ad targeting, brands need to stay ahead to maximize their media investments. This 'Total Retail' article dives into key insights to help brands refine their approach: https://buff.ly/40Yx1RV At TEC Direct Media, we help brands navigate these changes to ensure their ad dollars work harder. What trends are you seeing shape the future of social media advertising? Let’s discuss in the comments! 👇
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🎧 New Episode Alert! The key to media success? Knowing your market. Our latest Media in the Moment podcast dives into: 🔍 Unlocking audience insights 📊 Turning data into ROI 💡 Strategies that drive results Listen now 👉 https://buff.ly/3CdH4tK #MediaStrategy #MarketInsights
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🎙️ New Podcast Episode Alert! 🎙️ In the ever-evolving world of media and advertising, one thing remains constant: knowing your market is everything. In our latest episode of Media in the Moment, we dive into: ✨ Why understanding your audience goes beyond demographics. ✨ How market insights can sharpen your media strategy. ✨ Real-world examples of turning knowledge into ROI. Tune in and learn how to harness the power of market knowledge to elevate your media campaigns and drive better results. 🔗 Listen now: https://lnkd.in/gv79VPWR Let us know your thoughts in the comments! How do YOU use market insights to shape your strategies? 👇 #MediaStrategy #MarketInsights #MediaBuying
Knowing your target audience -- and I mean really knowing them -- is a cornerstone to any effective media strategy. Just like any relationship, understanding what matters to them, their pain points, desires, interests... this all allows you to craft messaging that doesn't just get noticed, but gets remembered. Whether it's a 15-second video or a long-form content piece, relevance to the intended audience is key. Another benefit of knowing your market is being able to choose the right media mix and platforms. Not all media channels are created equally. And knowing your target audience means understanding where they spend time, which platforms they might trust, and how they prefer to engage with brands. By knowing your market, you will know if it's wiser to choose LinkedIn, Facebook, YouTube, a streaming service, or all of them. Should you lean into paid search, display ads, or connected TV? The answers come from a thorough analysis of your market. Investment in ads without any audience insights is like throwing darts in the dark. And when you consider timing, you can drive higher engagement, deliver more impactful impressions, and maximize the overall efficiency of the campaign. 🎧 Check the comments for a link to my latest Media In the Moment podcast episode >> 'The Power of Knowing Your Market.' It's available on Spotify, YouTube and Apple Podcasts.
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TEC Direct Media reposted this
Just finished up our last media plans for 2024. Cheers to an amazing year and a big thanks to my incredible team, clients, and vendors who make the magic happen. Wishing you all a season filled with joy, laughter, and maybe a little too much eggnog. Merry Christmas and Happy Holidays.
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Our president, Chuck Fetterly, will be attending #CES2025 in Las Vegas this January! CES is where innovation and big ideas come together. He'd love to meet up with our clients, partners, and friends there so shoot him a message on LinkedIn @CharlesFetterly to connect. https://buff.ly/3OFSUPR
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This staple Thanksgiving Day television event is still bringing in the viewers. "NBC says 31.3 million viewers watched the parade on NBC and Peacock, based on preliminary Nielsen ratings and streaming figures from Adobe Analytics. That’s up 10 percent from last year’s total of 28.5 million — which was the previous all-time high. The number includes the live morning telecast and an afternoon replay on the broadcast network and streaming on Peacock. The initial broadcast, which aired from 8:30 a.m. to noon in all time zones, brought in 23.6 million viewers, more than any other entertainment (i.e., not sports or news) telecast this year — and in the past four years." TV Ratings: Macy’s Thanksgiving Parade Hits All-Time High for Second Straight Year https://buff.ly/3B3b7E5