Tapper

Heading to the 2025 Web Summit in Qatar? So are we! Visit Stand A711 and meet our partner Mohandas Alle to discuss the growing threat of ad fraud and how brands can protect their ad spend from bots and competitors. Learn how leading Middle Eastern brands safeguard their marketing budgets and maximize real customer engagement, so you can do the same. See you there! #AdFraudProtection #WebSummitQatar Web Summit Qatar | Tapper | BESTOFMINE | Mohandas Alle

Bots, fake clicks, and invalid traffic are draining your budget without you even realizing it. We built Tapper to stop this. Want to see how it works? Try the full interactive demo here: https://lnkd.in/dYztKTMa Protect your ad spend. Get real clicks. Tapper’s got you covered!

Increased traffic doesn’t always mean better results. In fact, it could be draining your ad budget due to click fraud and irrelevant traffic. Want to stay in control? Swipe through our carousel to learn the key steps to managing PPC campaigns effectively during high-traffic periods. ✅ Forecast traffic increases ✅ Allocate budget and adjust Bids ✅ Target the right audience ✅ Monitor in real-time Tapper’s AI-powered fraud protection ensures your ad spend goes towards real customers not bots or competitors. Read the full blog here: https://lnkd.in/dBtwaeq5 to dive deeper into how to optimize your PPC strategy during traffic surges.

What an incredible day at the Marketing Toolkit for 2025 event! A special thanks to our partners Funnel and convz , and to everyone who joined us at DIFC FinTech Hive in Dubai.

Thank you to Martechvibe for recognizing our CEO and Co-Founder Nasser Oudjidane as a top voice! Here’s to an exciting 2025 ahead.

Advertisers spend billions on Meta Ads, but how much of that reaches real people? Click fraud and bot activity inflate engagement, waste budgets, and mislead campaign performance. If you’re running Facebook & Instagram ads, protecting your budget should be a top priority. We break down the risks and solutions in our latest blog: https://lnkd.in/dqRz2ZG8

We are pleased to announce that we are organizing an event in collaboration with our partners Funnel and Tapper to bring together all digital marketing experts in the UAE. The marketing toolkit for 2025 event will talk about the several blind spots that digital marketers face today and should guard against, in order to improve the ROI. Event details: Event Name: Marketing Toolkit for 2025 Venue: DIFC FinTech Hive, Dubai Date & Time: Thursday 6th February, 2025 · 9:00am - 12:30pm To learn more about the speakers, topics and to sign up, please click the link below: https://lnkd.in/dnfkdM4M

$311.95 million in ad spend is forecasted to be lost to invalid traffic (IVT) in the GCC in 2025. Based on an average Return on Ad Spend (ROAS) of 2.87:1, this translates to $895.16 million in lost revenue opportunities. Fake traffic isn’t going away, but you can stop it before it damages your data and workflows. At Tapper, we’re helping businesses detect and block fake traffic to protect their ad budgets and optimize performance. Learn six ways fake traffic is hurting your business and how to prevent it here  👉  https://lnkd.in/dpxX7ukx

The 2025 GCC Ad Fraud Report is Here! Discover the staggering impact of invalid traffic (IVT) on ad spend across the GCC region. Our analysis of 560 million paid ad clicks sheds light on the scale of ad fraud and provides actionable insights to protect your ad budgets. This report was made possible by insights from our data and contributions from top marketing minds in the region. Key Findings: • 10.25% of all paid traffic was invalid. • 82.9% of IVT in the GCC is classified as Sophisticated Invalid Traffic Industry Averages: • E-commerce: 15.42% • Real Estate: 13.95% • Financial Services: 11.34% • Automotive: 10.28% • Telecommunications: 8.93% • Insurance: 7.12% Forecasted Wasted Ad Spend in 2025: • Google: $190.95 million • Meta: $121 million • Total: $311.95 million Invalid traffic inflates costs, distorts performance metrics, and erodes trust in digital advertising. These insights help advertisers protect their budgets and get the most out of their ROI. Download the full report now to uncover the trends and actionable strategies for 2025: https://lnkd.in/gt7sgr2h A special thank you to the contributors: Stewart Morrison, Jad Hindy, Omar Zahriyeh, Fahad R., Hitesh Uchil, Chady Azar, Tamer A., Hussain Fakhruddin, Mohandas Alle.

Did you know GCC businesses are projected to lose $311.95 million to invalid ad traffic in 2025 alone? Tapper's 2025 GCC Ad Fraud Report reveals staggering industry insights. Stay tuned for the full report with actionable strategies to protect your ad spend.