📉 Beverage alcohol sales are shifting. Consumers are drinking less, but spending smarter—where does that leave your brand? 📊 75% of #alcohol shoppers say they make final purchase decisions at #retail. Yet most brands still overinvest in broad digital ads and underinvest in #retailmedia, where the conversions actually happen. 💡 Our latest report reveals how brands can adapt to shifting habits, target the right audience, and drive growth for the #BevAlc Industry. 🔗 Download now: https://lnkd.in/eUK9VWvx
Surfside
Technology, Information and Internet
New York, NY 21,148 followers
Seamlessly Build, Personalize, and Monetize Your Commerce and Advertising Infrastructure
About us
Surfside is a technology company providing the infrastructure, APIs, and software that businesses need to build custom ad platforms for personalized commerce, sponsored ads and full funnel media campaigns. We help retailers unlock new value to personalize, grow, and monetize their customer experiences while empowering brands and advertisers with a new performance channel to reach high-intent consumers when and where they purchase.
- Website
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https://surfside.io
External link for Surfside
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Advertising, Commerce Media, Retail Media, Software as a Service, AdTech, Cannabis, Trade Advertising, Customer Data Platform, E-Commerce Personalization, Customer Experience, and Performance Advertising
Locations
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Primary
Get directions
64 Wooster St
Fl 2
New York, NY 10012, US
Employees at Surfside
Updates
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Ad campaigns aren't the only thing we run... 🏃♂️ 🤳 🏃♀️ Surfside Run Club will be meeting again tomorrow in South Beach before CannaDataCon. For details and to RSVP, visit: https://lu.ma/bv10h07c
From the mountains to the beaches! Surfside Running Club was live in South Beach this morning for Season 2/Run 2 at CannaDataCon. Andrew Lowitz (NEW Member - You Get a Shirt!) Adam Wilkins (Active Member) David O'Neill (NEW Member - You Get a Shirt!) Let’s do it again tomorrow: https://lu.ma/bv10h07c #CannaDataCon #CannabisMarketing #RetailMedia #Running #Networking #SurfsideRunningClub
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Last #SuperBowl, pre-rolls saw the highest cannabis category lift, closely followed by infused beverages. Who will win this year? 🏈 🏆
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By digital leapfrogging, businesses can accelerate progress, drive innovation, and create new opportunities. Curious to learn how? Catch Surfside Co-Founder Michael Blanche this Friday at CannaDataCon sharing tools and tactics cannabis and hemp operators can leverage to master DTC digital leapfrogging, alongside: Kyle Cooke (Flowerboy & Drink Loverboy) Aaron Nosbisch (BRĒZ) Trist'n Joseph (Delta Emerald Ventures) Hope to see you there!
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Yesterday, Anthony Green had the pleasure of sitting down with JARS Cannabis Marketing Director Roman S. ICYMI, sneak peek highlights below, and catch the full conversation here: https://lnkd.in/eBj5SedZ - Roman attributes the notorious JARS brand and culture to authenticity. He puts it simply, "We are the customers we serve." - Embracing an omnichannel advertising strategy is a key component to JARS' multi-market success. - Showing up online has enabled JARS to make the holistic online and in-store shopping experience as frictionless as possible. If you're ready to maximize your ecommerce success and deliver personalized, best-in-class omnichannel shopping experiences like JARS, contact Surfside today. We'd love to keep the conversation going and develop a custom media strategy to help you reach your 2025 goals: https://lnkd.in/ek2DzEbR
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Based on consumer data from last year, cannabis sales will be above their YTD averages starting today until the day after the #SuperBowl. Do you have a plan to take advantage? Surfside and Vetrina have you covered with the trends and last-minute tactics you can put into action to win big this year. Learn how and get started today: https://lnkd.in/eY-dhu-j
11 days until the Super Bowl... how many days until the cannabis promotions start? Vetrina teamed up with Surfside to review last year's results and make predictions for what to expect this year. - the sales lift starts the week leading into the weekend - convenience based products unit velocity lifts (prerolls +90% , drinks + 87%) - the most purchased product category by dollars... flower
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The #SuperBowl is a hidden opportunity for cannabis operators 🏈 Based on behavior from 2024, the stock will start this Wednesday, Jan 29th, with Super Bowl-related spikes showing sales 80%+ above baseline at their peaks. Download Surfside and Vetrina's Super Bowl Report to unlock more cannabis spending insights and learn how you can win big this year: https://lnkd.in/eqtMrWjZ
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Space is limited, but there's still time to register for tomorrow's webinar with JARS Cannabis Marketing Director Roman S. Learn how to find success in a competitive cannabis market, and much more. RSVP: https://ow.ly/NsNW50UHq7j Anthony Green and Roman will be diving deep into: - How culture has contributed to the success of the JARS brand - The strategies that contributed to driving JARS' growth - Insight on how JARS gains and retains market share in Arizona Claim your spot at the link above!
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On our next Surf Sessions livestream, Anthony Green and Roman S., Marketing Director at JARS Cannabis AZ, will be diving into into competitive markets, company culture, and standout customer experience: https://ow.ly/NsNW50UHq7j Here's what you'll learn: - How culture has contributed to the success of the JARS brand - The strategies that contributed to driving JARS' growth - Insight on how JARS gains and retains market share in Arizona ...and more! Space is limited - RSVP at the link above to claim your spot
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To kick off 2025, we'll be unveiling a suite of updates and new features designed to drive more sales, maximize ROI, and deliver best-in-class analytics. With these capabilities, brands and retailers can deepen customer engagement while driving measurable growth in 2025 and beyond. Follow along and stay tuned to learn more!
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