Super Coffee

🚀SUPER COFFEE CAFE IS OPEN 🚀 #ExpoWest Hall D 4098

Face out for your friends! Final grocery haul at H-E-B before heading to Expo West. Cleaned up the shelves on this busy Sunday—you can't sell air. Distributors are spread thin, store managers are overwhelmed, and merchandising is expensive—pack out for your people! Pumped to see y'all in Anaheim: TRUFF - Nick Guillen, Nick Ajluni Bloom Nutrition - Greg LaVecchia, Mari Llewellyn Carbone - Eric Skae Super Coffee - Jake DeCicco, Jordan DeCicco Three Wishes Cereal - Ian Wishingrad Purely Elizabeth - Elizabeth Stein poppi - Stephen Ellsworth, Allison Ellsworth Guayakí Yerba Mate - Brian Bousley, Emily Kortlang Who'd I miss on this week's haul? Catch y'all next week!

The team at BevNET.com is truly one of the best in the game; passionate, dedicated, and deeply invested in the beverage industry. Huge thanks to John Craven, Jeff Klineman, Mike Schneider and the entire BevNET team for continuing to follow the Super Coffee journey over the years! The Jan / Feb 2025 edition of BevNet is now available at BevNet.com Our relationship with BevNET runs deep. It goes back to 2016, when Jimmy DeCicco and I were pitching on stage at BevNET Live for their New Beverage Showdown And where was our CEO, Jordan DeCicco?? He was playing in a college basketball game as a sophomore starting PG — before he dropped out (for the second time!) to take a chance on this crazy coffee idea that we were so passionate about! We’ve come a long way since then, but we’re still learning, still grinding, and still grateful for platforms like #BevNET that help tell the stories of all the brands trying to drive innovation in their respective categories! Appreciate you guys for being part of this journey and covering the story of our Family’s Business! 🙌🙏

🚀 A New Milestone for Super Coffee: Innovation Incoming... ☕️ At Super Coffee, we believe that everything we do is a work in progress—a constant evolution fueled by our commitment to listening to our customers + partners, and doing everything in our power to keep improving. In 2015, Jordan DeCicco first dreamed up our iconic Super Coffee Lattes, pioneering a new subsegment within the RTD Coffee category. 10 years later, Super Coffee is the #1 Selling BFY RTD Coffee in America (as measured by Circana Data L13wk MULO+C 12.29.24) In 2023, we launched our 15oz Super Coffee XXTRA, delivering high-energy coffee tailored for the c-store channel. In 2024, we followed up with our 11oz Super Coffee Espresso, quickly becoming a favorite for its bold flavor and accessible price point. Both products were inspired by customer feedback and have shaped what’s next. Now, as we look ahead to 2025, we’re preparing to unveil the next exciting milestone in our journey—a product that builds on everything we’ve learned so far. While the official launch date is still TBD, I can honestly say this is my favorite innovation since our very first bottle of Super Coffee back in 2015! 💡 Can you guess what’s coming next? 📍 Where do you think it should launch first? Drop your thoughts in the comments—we’d love to hear from you! We’ll share more in the coming weeks, and we can’t wait to take this next step with our customers, retailers, and distributors. Stay tuned! #RTDCoffee #Innovation #SuperCoffee