A new analysis of Perplexity's content rankings offers a strong signal to marketers: classic SEO fundamentals still work. Independent researcher Metehan Yesilyurt’s deep dive found that AI engines like Perplexity reward content that is clear, trustworthy, fresh, and user-focused—echoing time-tested optimization principles. More from Mike Snow: https://hubs.la/Q03B-PBX0 #SEO #AIsearch #PerplexityAI #ContentMarketing #DigitalStrategy #SOCi #Optimization #SearchMarketing #RankingSignals SOCi, Inc.
Street Fight
Online Media
Keeping multi-location brands and agencies informed on the news, innovations, and moves of peers and competitors.
About us
StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. We’re talking large-scale social media monitoring, reputation management, SEO, websites, and listings optimization. These dynamics have compelled their own purpose-built branch of the local commerce software ecosystem, which we call multi-location marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors. When we launched in 2009, our mission was to be an online publication that stood as an authoritative voice on hyper-local commerce. The thought at the time was, just like politics, all commerce is local. Meanwhile, a battle was brewing in tech & media circles for consumer engagement and corresponding local business marketing – a “Street Fight” if you will. Over the years, Hyper became Multi. StreetFight’s focus and authority have shifted to the business dynamics of multi-location brands. Operating at the local level – but with national scale and brand prowess – this is an opportune, rapidly evolving, and influential segment of the local commerce ecosystem.
- Website
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http://www.streetfightmag.com
External link for Street Fight
- Industry
- Online Media
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2009
- Specialties
- media, hyperlocal expertise, location-based services expertise, Web publishing, digital marketing, and mobile marketing
Employees at Street Fight
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Nancy A Shenker
I help companies transform, re-imagine, and scale. Brand marketer, innovator, content strategist & creator, and provocateur.
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Rick Blair
Board Member and Investor
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Michael Boland
Founder & Chief Analyst, ARtillery Intelligence | AR Insider | Localogy
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Kelly Benish 🌟🌟🌟🌟🌟
Senior Director, Resellers at Constant Contact, Contributor at Street Fight, Co-Chair at B2SMB
Updates
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Street Fight reposted this
Which of these is the most uncertain step in succeeding with GEO or AIO? ✅ Make the right data accessible ✅ Focus on clarity ✅ Measure the traffic ✅ Provide fresh, unique, expert data ✅ Adopt understood schemas Adam Landis explains in this Street Fight piece.
Customer discovery is undergoing a massive shift. Instead of typing into search bars, people are increasingly asking chatbots—and the results are changing how brands are discovered. 🔎 Those who understand, track, and adapt fast to this shift will become the next generation of winners. Read more: https://hubs.la/Q03BrYX70 #AIO #CustomerAcquisition #SearchVsAI #MarTech #DigitalMarketing #ChatBots #Search #BrandStrategy Branch Adam Landis
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Chuck E. Cheese is leveling up with Chuck’s Arcade—a grown-up twist on its classic entertainment format. This is a case study in how legacy MULO brands can innovate without losing their soul. Why it works: 🕹️ Taps into millennial/Gen X nostalgia 📍Expands footprint with 10+ new mall locations 💡Mixes in fresh revenue channels Read more: https://hubs.la/Q03BTP840 #Eatertainment #RetailTrends #FranchiseGrowth #MULO #BrandRevival #Newstalgia #ChuckECheese #InnovationInRetail #ExperientialMarketing #Genx
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Street Fight reposted this
GEO or AIO? Generative Engine Optimization (GEO) is about optimizing for LLM-driven discovery—think ChatGPT, Claude, Perplexity. But GEO is just one part of a broader shift: Artificial Intelligence Optimization (AIO) is about optimizing for machine intelligence across systems. As AI transforms how customers discover and evaluate brands, a new kind of company will emerge—one that can measure, learn, and adapt faster than its competitors. I wrote about this shift—and what it takes to win—in Street Fight https://lnkd.in/ecnBsvNh #AI #GEO #AIO #MarketingStrategy #BrandDiscovery Branch
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Phygital keeps heating up. This July, we saw a wave of innovation across the MULO (multi-location) brand landscape—from digital try-on tools to hardware industry M&A. Phygital, platform-native, and consumer-led trends are shaping the second half of 2025. Catch all the highlights: https://hubs.la/Q03BH4460 #MULO #RetailInnovation #ConsumerTrends #BrandStrategy #Phygital #Wienerschnitzel #Ulta #KBeauty #HomeDepot #AmericanEagle #Wegmans #Arbys #Sephora #KrispyKreme #Nike #JustSalad #Airbnb
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🔄 Google's new direction signals a fundamental change: search results are becoming services. Rather than offering up links, tools like Deep Search and “Ask for Me” deliver direct answers, recommendations, and even place phone calls to businesses—all powered by Gemini 2.5 Pro. The implications are huge for multi-location brands and agencies: 🔗 https://hubs.la/Q03Bs7Mr0 #SearchAI #GoogleUpdates #MarketingTechnology #AIOptimization #MULO #CustomerExperience #ZeroClick SOCi, Inc. #Soci #DeepSearch #AskMe #Gemini
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Customer discovery is undergoing a massive shift. Instead of typing into search bars, people are increasingly asking chatbots—and the results are changing how brands are discovered. 🔎 Those who understand, track, and adapt fast to this shift will become the next generation of winners. Read more: https://hubs.la/Q03BrYX70 #AIO #CustomerAcquisition #SearchVsAI #MarTech #DigitalMarketing #ChatBots #Search #BrandStrategy Branch Adam Landis
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Can a $50B brand still have heart? Nike says: Just Do It. NIKE is our July Brand With Soul for good reason: Their phygital stores redefine retail, their employees fuel hyperlocal giving, and the company's commitment is backed by action—not just ad campaigns. It’s more than product—it’s people, purpose, and place. That’s what makes a MULO brand matter today. Full profile here: 👉https://hubs.la/Q03BfWYD0 #BrandWithSoul #RetailNews #MULO #NikePurpose #SustainabilityInRetail #InclusiveBrands #BrandCulture #JustDoIt #Hyperlocal #Nike
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Circle K and Swiftly are changing the game in convenience retail. By using location-based offers, in-store displays, and app-driven engagement, they’re proving that real-time data + localized campaigns = big results. Learn how they're doing it right: https://hubs.la/Q03B3MYy0 #RetailMedia #LocalMarketing #ConvenienceRetail #CStore #LocationData #MultiLocationMarketing #AppEngagement
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Blis , now a T-Mobile company, has launched Blis AI, a new platform that lets marketers move beyond ZIP codes and instead plan local media using real-world behavioral signals like foot traffic and in-store sales. The platform is designed to address key pain points in local media planning at scale, offering performance scoring, geographic heatmaps, and cross-channel targeting across mobile, CTV, DOOH, and desktop. 🔍 Details on what it means for brand marketers and media buyers: 👉https://bit.ly/4maaavG #RetailMedia #AdTech #AudienceTargeting #LocalMarketing #BlisAI #CTV #ProgrammaticAds #MULO #CTV #DOOH #FootTraffic #BlisAI #Blis Alex Boras