Check out our portfolio companies- https://lnkd.in/dggBP5r3
The Power of Great Brands A powerful brand is recognized. In many cases, it becomes the standard, such as web search is "Googling XYZ" For startups, building a brand is a moat. When people land on your website, it is your chance to share your brand. Even in an agentic world, where agents crawl the web more than humans, we still visit companies' websites to understand who & what they are. Building a good brand isn't hard with all of the AI tools we have for development. Building a great brand, a top brand, is difficult. It's not just design, but communication and consistency. At Social Leverage, we have seen some great brands built over the years from Robinhood to MANSCAPED to beehiiv. We are seeing some younger portfolio companies building great brands now, and we are seeing some of our strong portfolio companies rebranding to better message their offering or redesign their look and feel, including Seeds & Fiscal AI Brand building takes time, but it is worth it to be truly successful. My partner Howard wrote a great piece on What Makes a Brand 👇