Tomorrow, July 1 at 12:30 PM ET, Georgette Suggs is getting her #GS1Connect debrief, whether Andrew Severin is ready or not. Andrew was on the floor at GS1 Connect 2026. Now Georgette has the mic and a list of questions about GDSN, Amazon, 2D barcodes, and what is coming for grocery trading partners. It is free. It is 30 minutes. And if you have not completed the Data Management Survey yet, do it before the show for two entries to win an Apple iPad. Attending counts as one entry. Winner announced live. Register now. https://lnkd.in/eevT5FMW #SyndicationShuffle #GDSN #GS1Connect #DataStandards
Sitation
IT Services and IT Consulting
Apex, North Carolina 2,599 followers
Digital transformation for retailers, distributors, brands, and manufacturers. Join our free weekly AI webinars!
About us
Sitation is a premier e-commerce consulting, technology, and data management firm empowering Fortune 500 retailers, distributors, and manufacturers to achieve digital excellence across diverse industries. Strategic Partnerships GS1 Gold Solution Partner Salsify Platinum Partner Akeneo Gold Partner Dataiku Partner Core Expertise Our specialized focus on digital merchandising encompasses comprehensive mastery of product information management (PIM/PXM), master data management (MDM), digital asset management (DAM), marketplace optimization, and content syndication strategies that drive measurable business outcomes. Service Portfolio - PIM/PXM/MDM Implementation & Integration - Taxonomy Architecture & Attribution Enhancement - Product Content Acquisition & Strategic Enrichment - E-Commerce SEO Optimization - Advanced Search Technology Implementation & Tuning - Product Intelligence & Performance Analytics - AI-Powered Digital Transformation Solutions Technology Leadership We excel in implementing and seamlessly integrating enterprise e-commerce systems including Akeneo, Salsify, Stibo STEP, Syndigo, and Enterworks, while building robust connections to enterprise platforms like SAP, Salesforce, and more. Innovation Focus Our proprietary software solutions enable enterprise-scale product data management with unprecedented efficiency. As thought leaders in generative AI, we've developed transformative technologies that revolutionize content creation through artificial intelligence. Our newest AI service suite supercharges digital transformation initiatives, delivering customized solutions that maximize ROI. The Sitation Difference Clients choose us because we bridge the critical gap between strategy and execution, enabling them to capitalize on emerging opportunities, explore innovative approaches, and rapidly generate substantial value at scale. Ready to supercharge your digital merchandising? Let's connect!
- Website
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http://www.sitation.com
External link for Sitation
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- Apex, North Carolina
- Type
- Privately Held
- Founded
- 2001
- Specialties
- product information management, master data management, content management, taxonomy, product content, site search, e-commerce, product marketing, merchandising operations, chatgpt, integration, salsify, akeneo, stibo, openai, ai, digital transformation, consulting, change management, data literacy, workflows, automation, digital merchandising, search, gdsn, constructor, and algolia
Locations
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Primary
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800 W Williams St
Apex, North Carolina, US
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Chicago, IL, US
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Minneapolis, MN, US
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Toronto, ON, CA
Employees at Sitation
Updates
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The GDSN landscape is shifting. Amazon. Kroger. 2D barcodes. Accessibility regulations. A lot came out of #GS1Connect 2026, and we are breaking it all down live on July 1. Episode 6 of The Syndication Shuffle is our post-event debrief, and Georgette Suggs is not holding back. Andrew Severin was on the floor at GS1 Connect. Now he reports back. 12:30 PM ET | July 1, 2026 | Free to attend Bonus: Show up for a chance to win an Apple iPad. Complete the Data Management Survey before the show for two entries. Winner announced live at the end of the episode. https://lnkd.in/eevT5FMW #SyndicationShuffle #GDSN #DataSyndication #GS1 #ProductInformation
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When a shopper's preferred product goes out of stock, they don't always leave. More often, they ask AI what to buy instead. That moment is now a competitive battleground. And most brands aren't prepared for it. In our latest post, Alexis Gunn breaks down what it actually takes to become the product AI recommends when a competitor goes dark, and why structured data alone won't get you there. Read it here: https://lnkd.in/ezUqRvNb #AICommerce #DigitalShelf #ProductContent #Ecommerce #DataGovernance #RetailMedia #AgenticAI
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Georgette Suggs had questions about #GS1Connect 2026. So she did what any reasonable person would do: she sent them with Andrew Severin. Now she wants answers. Join us July 1 at 12:30 PM ET for Episode 6 of The Syndication Shuffle, where Georgette puts him on the spot for a live debrief on everything happening in the world of GDSN and product data syndication. We are covering: 🌎 The state of GDSN in the US and globally 🌎 Amazon, Kroger, and shifting retailer requirements 🌎 2D barcodes and the road to Sunrise 2027 🌎 AI's growing role in data standards and mapping 🌎 And what grocery trading partners are asking for right now Attending gives you an entry to win an Apple iPad. Complete the Data Management Survey before July 1 for two entries. Winner announced live. Register today: https://lnkd.in/eevT5FMW #SyndicationShuffle #GDSN #GS1Connect #ProductDataSyndication #DataStandards
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Most brands will respond to Amazon's new 75-character title limit the same way: scramble to cut characters before the July 27 deadline. That's not a strategy. It's triage. What Amazon is actually enforcing is a more disciplined content architecture. Titles do a crucial job. Identify the product clearly for a shopper on mobile. The brands that get this right won't just be compliant. They'll have cleaner, sharper listings that work harder. We broke down what the change actually means for your product content strategy and how to make deliberate decisions before Amazon's AI makes them for you. https://lnkd.in/esqFPzfg
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Proud to be part of this. Philips came to us with a clear goal: build a PDP experience that actually converts. We partnered with Vizit to bring AI-powered content strategy and visual performance data together, and the results speak for themselves. This work was featured at the 2026 Digital Shelf Summit, and it's a great example of what's possible when brands invest in the right partnerships for digital shelf execution. #DigitalShelf #Ecommerce #AI #PDP #2026DSS
Philips teamed up with two specialized providers: Sitation, which provides AI-powered digital transformation services and software, and Vizit, a visual AI and content effectiveness platform, to build an optimized #PDP experience designed specifically for #ecommerce conversion. This powerful collaborative approach was a highlight at the 2026 Digital Shelf Summit (#2026DSS). Discover how Philips leveraged both Sitation and Vizit to harness #AI, accelerate ecommerce #conversions, and set a new standard for modern #digitalshelf execution — keep reading ⤵️ https://hubs.li/Q04lxX9r0
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Most brands are leaving serious value on the table with GDSN and it is not because the standard is limited, but because the operational cost of working within it has always gotten in the way. That's starting to change. Dustin Lane shares insight on what happens when AI agents are built to work natively within the GDSN protocol, and what it means for the people who manage it. If you're in data governance, PIM, or retail syndication, this is worth the read. 👉 https://lnkd.in/ecP3_pC9 #GDSN #ProductDataManagement #DataGovernance #PIM #RetailSyndication #AI #SupplyChain
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Most brands are leaving serious value on the table with GDSN, and it's not because the standard is limited, but because the operational cost of working within it has always gotten in the way. That's starting to change. Dustin Lane shares insight on what happens when AI agents are built to work natively within the GDSN protocol, and what it means for the people who manage it. 👉 https://lnkd.in/ecP3_pC9 #GDSN #ProductDataManagement #DataGovernance #PIM #RetailSyndication #AI #SupplyChain
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We're live in Las Vegas for GS1 Connect 2026! 🎰 The Sitation team has landed, and we're ready to connect with the best minds in product data and supply chain. If you're here, come find us at booth 206 and if you haven't yet, take 2 minutes to complete our Data Management Survey. Your responses help shape the conversation around product data, and you'll be entered to win an Apple iPad. Winners announced July 1. 👉 https://lnkd.in/e7KGHrYC #GS1Connect #GS1Connect2026 #ProductData #DataManagement #Sitation #SupplyChain #PIM
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If your brand sets up Amazon syndication through Salsify, this one's worth reading. Salsify expanded its backfill workflow in April 2026, and the update meaningfully cuts down the manual work required to complete your initial catalog push. That matters more than it might sound. Jessica Bagby, MBA, Senior Director, Managed Services at Sitation, broke down what changed, why it matters for your syndication timeline, and what to do before you get started. #Salsify #AmazonSyndication #ProductContent #PIM #Ecommerce #ContentOperations #VendorCentral https://lnkd.in/ep3jf-8H