SelfMade

LTV is the future of e-commerce. Our growth strategist Yaw Owusu-Boahen details the best strategy to maximize LTV in an increasingly crowded marketplace. Following the global pandemic, e-commerce is at an inflection point of adoption that will bring in a slew of new potential customers to win in the marketplace. However, increased data privacy measures taken by customer acquisition platforms makes differentiation through acquisition increasingly difficult. The firm of the future acknowledges these conflicting trends and optimizes for the levers completely in its control - LTV levers. Learning to optimize for increased LTV can be of benefit to any business in the space, especially those looking to grow sustainably in an increasingly uncertain competitive environment. #strategy #business #ecommerce #cac #ltv #startups

Political ad spend is driving Meta CPMs through the roof 📈, and it's about to get worse There are two popular narratives I’ve seen circulating: - Election ad spend will hit $12 BILLION in 2024 - Non-political brands are getting squeezed out of premium ad space But here’s what the data REALLY shows: Kamala Harris’s campaign is OUTSPENDING Trump 3 to 1 on paid media. In August alone, her team spent $137 million on media production and ad buys, while Trump’s spent just $47 million. And with $235 million cash on hand, she has plenty left to spend as the election heats up 🔥 That means CPMs are only going to keep rising—especially on Meta What you NEED to know: The spikes we’re seeing in CPMs around key election events (Biden drops out, Harris picks VP, the debates) are just the beginning. Here’s how we’re staying ahead: 💡 Iterative Ad Refreshing: Constantly tweaking visuals and copy to keep ads fresh and “trick” the algorithm 🎯 Broader Audiences: Giving Meta’s algorithm more room to optimize by expanding targeting 🔥 Retargeting: Focusing on warm audiences to stretch every dollar ⏳ Monitoring Frequency: Setting up automated rules to limit ad fatigue and keep engagement high With political spending expected to keep climbing, how are you all adjusting your strategies to stay competitive? 🤔 Would love to hear your thoughts! 👇 🇳🇱 Amsterdam gang, where you @? Collin Slattery Tristram Dyer Phil Kiel James Kelly Rooster Sanchez James • Bertram Andrew Foxwell Clint Dunn

Hit us up if you're trying to get some real value from persona-driven performance creatives.

Will Sartorius, our CEO, had the pleasure of joining two powerhouses Tristram Dyer and Edwin Hermawan on their podcast, Founders Forum, where we dove deep into how AI is playing into the current marketing ecosystem Our main focus? The transformative role of AI personas in crafting highly effective Facebook ads that resonate profoundly with our target audience. But what exactly is an AI persona? How do we leverage this technology to predict customer behavior? And, most importantly, how can they make you more money? Check out the podcast to find out the answers to these questions and more! Link: https://lnkd.in/g_wzEMtA

That’s how we do!

Excited to share that I was interviewed about SelfMade in a Business Insider article discussing the impact of UGC AI in performance marketing At SelfMade, we are all about shipping creatives tailored to specific personas and getting our clients to ROI-positive creative scale as soon as possible. AI creators through Arcads AI and Romain Torres have opened a new ad medium to test, allowing us to diversify our creative stack further—a necessity for any successful full-funnel approach I’ll add that while UGC AI has allowed us to test and succeed with a new ad type, our AI persona process that determines who to target, our strategists who synthesize that material to make it actionable, and our editors who carefully craft each ad creative are indeed where the magic happens. This is now just another tool in the toolbox. I’ve been singing it from the mountaintops: AI 🤝 Humans in the Loop Some industry experts worry that AI-generated UGC might hurt brand authenticity, but let's be real—the vast majority of the time, UGC is scripted for an actor anyway. So, how different is it from an authenticity perspective, really? Dive into the entire article to see how we’re leading the charge at the intersection of AI and performance creatives https://lnkd.in/eScwbDSa

Creatives that (still) work: Sorted TOF to BOF (based on current results): 🎤 Founder narrative (high production > UGC) ❌✅ UGC Problem-Solution 3️⃣ Reasons (UGC green screen) ☝️🫵 Us vs Them (GIF > static) 👵👧 Before and After (static > GIF… use language “from this” > “to this”) 🚨📰 Press quote + product (high production static)

334th… we’ll take it! I am honored to be part of this group of startups, and none of this would be possible without the SM team. From our strategists consistently coming up with new and engaging creatives to push boundaries and test new angles, to our editors who are top-tier and always learning and adapting to the latest AI tools we continue to incorporate into our workflow. A fair amount has changed with SelfMade since its inception in 2015, but one thing remains constant: we stay a team-driven company. We are all humans; you won’t find a single cog. I remain humbled to work with such talented people and cannot wait to show the world what is in store. Onward!