Sangrove | Impact Shopping™

Luxury brands are ignoring Top 10% earners and focusing more on collaborations with media and design stars instead of collaborating with their actual customers. Sangrove believes that selecting and promoting products with shoppers and loyal customers is an important way to launch products that can significantly improve profit margins and quality engagement rates while reducing CO2 emissions from overproduction. Don't be scared of your customers even if they are wealthy. Create products and media with them. The Wall Street Journal NYU Stern Luxury & Retail MBA Kering Burberry

Listening to and collaborating with your actual customers is the most effective way to increase engagement and more importantly increase sales. We respect your brand and products but want to help you avoid discounting and price driven campaigns. Sangrove can replace generic calls to action and external collaborations with shopper demand based new product launches. We want to help you work with your loyal shoppers, not just push overproduced "me too" products at them. At Sangrove, we specialize in helping brands strengthen customer loyalty and drive profitability through our Impact Shopping platform. By engaging customers directly in product decisions, we enable brands to: + Reduce overproduction and waste by producing only what customers truly want. + Align products with consumer preferences to enhance brand relevance. + Build deeper connections with loyal customers while improving margins and product differentiation. Please tell us what you think and if we can discuss how Impact Shopping can help your business and our planet. Tatiana Founder & CEO | Sangrove

ESG has been radically disrupted by the Trump Administration. What can we do to continue supporting the environment? • Stop Overproduction • Increase Local Production • Improve Customer Relationships with Higher Quality Products Sangrove’s demand aggregation and advanced purchasing tools enable brands to offer higher quality and locally produced products to their loyal customers and digital shoppers. By working together with thier shoppers and responding to design preferences brands can intelligently improve their customer relationships and operating margins while reducing CO2 emissions. Now is definitely not the time to give up on Saving Our Planet. We just need to be smarter about how and Sangrove is here to help. (CNN) "The White House budget office has ordered a pause on all federal grants and loans, according to an internal memorandum sent Monday, potentially impacting trillions in government spending and halting public programs that affect millions of Americans." “Financial assistance should be dedicated to advancing Administration priorities, focusing taxpayer dollars to advance a stronger and safer America, eliminating the financial burden of inflation for citizens, unleashing American energy and manufacturing, ending ‘wokeness’ and the weaponization of government, promoting efficiency in government, and Making America Healthy Again”. We hope we can turn this Trump focus on American manufacturing into a positive impact for the environment despite some of the other destructive statements and actions recently made by the Administration. #overporduction #socialcommerce #martech The Wall Street Journal The Washington Post

Sangrove adores Tom Ford and his commitment to long lasting fashion. "Think about what you wear." "Where were they made, how were they made, how long will they last." "Hopefully these are clothese they are buying for life." "Try to buy only the best made clothes." "Even if you have to save for them they last forever." "Quality clothing is like that." "It can last forever." Work with Sangrove so you can cooperate with your customers and produce brilliant clothing that your customers want to wear for life. Sangrove supports brands with pre-sales data, demand aggregation and advanced purchasing tools so that you can deliver better clothing that is better for business, better for the environment and better for people. Please let us know if you want to learn how to create this kind of Impact Shopping. TOM FORD FASHION Zalando Marketing Services ASOS.com SHEIN Inditex https://lnkd.in/eiEkMqFg

We are thrilled to announce that our Founder & CEO, Tatiana Alexa, will be a speaker at the session titled: "Empowering Innovation for Sustainability" at the Riva Schuh & Garda Bags international expo in Riva del Garda, Italy. Date and Time: January 12th, at 11:30 AM Location: Theatre – Hall D Join us as Tatiana showcases Sangrove’s innovative Impact Shopping platform that redefines sustainability and environmental impact for the consumer goods industry. Don't miss this opportunity to be inspired and learn about the future of sustainable innovation! We would like to thank Retail Hub and the Expo Riva Schuh & Gardabags exhibition for selecting us for participation in Innovation Village. #InnovationVillage #Sustainability #Technology #EnvironmentalImpact #Sangrove

LVMH and Gucci have lost their core customer focus and overproduce branded content and products that don't resonate with luxury shoppers. Sangrove appreciates this article by Alexander Shapiro and hopes that more luxury brands will focus on their loyal customers in 2025. Listening to and collaborating with customers for new product launches and branded content should help fashion brands to more effectively inspire and convert shopper experiences. Overproduction and a misunderstanding of real customer needs and preferences will continue for luxury brands in 2025 unless they start to work with and speak to shoppers over their own digital and POS channels. Hermes has proven that organic and authentic products and communications are more desirable than another Star Ambassador or Exaggerated Sponsorship. Let's all listen more to our customers and the planet in 2025. https://lnkd.in/etq5TZxj

Thank you Vestiaire Collective! Sangrove appreciates your rejection of overproduction and overconsumption and call for quality. Happy Collective Holidays! #vestiaire #discountsdestroy #fastfashion #overproduction #happyholidays https://lnkd.in/e_U5H9HJ

Overproduction drives discounting which destroys luxury brands. The failures of Gucci, Burberry and Ferragamo can be connected to discounting and poor customer focus. Impact Shopping eliminates the need for discounting with demand aggregation and advanced purchasing. Luxury brands should listen to and collaborate with their loyal customers not confuse them with discounts and hyped brand collaboration. Let’s discuss how to navigate a challenging 2025 for the fashion industry with intelligent customer focus not exagerated collaborations, outlet discounts and increased digital marketing budgets. https://lnkd.in/dWy-_BYj Thank you Bloomberg this video is spot on.

Fashion Brands should be inspired by Kraft Heinz Mac & Cheese to work with their customers to launch new products. They held a “Fan Flavorites” contest on social media for people to suggest new flavors with jalapeno and ranch being the two recent winners.    The new flavors are often priced higher than the traditional versions as well. Consumer cooperation and demand aggregation are successfully being implemented by Kraft to build out their segment leadership. Sangrove hopes to work with leading fashion brands and marketplaces to improve their performance by working with their customers and becoming "consumer obsessed" not "trend followers". Kraft is testing more than 60 potential new flavors and will experiment with their releases, including possibly another “small batch” drop sold exclusively online. That could help attract younger eaters, according to Andrea Hernández founder of Snaxshot, a food and beverage insights platform. “As a consumer-obsessed brand, our goal is to introduce new products that deliver on what our fans are craving,” says Sara Roashan, Associate Director of Innovation for KRAFT Mac & Cheese. “Last year, we launched a contest to give fans a forum to share what flavors they would want to see from us. After receiving hundreds of requests for an Everything Bagel flavor, we’re thrilled to officially introduce it to the world.” #consumercooperation #consumerengagement #productlaunch #kraft To read full article: https://lnkd.in/gXrE2m8h

When will fashion brands listen to their customers and produce in the USA? When will they start collaborating with shoppers to launch new products? 20% of Kering revenues come from the USA 25% of LVMH revenues come from the USA 35% of Ralph Lauren revenues come from the USA 40% of Nike revenues come from the USA 40% of Apple revenues come from the USA 70% of lululemon revenues come from the USA Brands can reduce generic investments in product collaborations and sponsorships while increasing collaborations with their loyal customers. They can listen to what their shoppers really want not just push hyped trends and stars. #ImpactShopping #MadeInUSA #FashionIndustry #CustomerCollaboration  #SustainableFashion #FashionInnovation #FashionRevolution