RLB Consulting

𝗧𝗵𝗲 𝗨𝗽𝗳𝗿𝗼𝗻𝘁𝘀 𝗮𝗿𝗲 𝗡𝗶𝗴𝗵 . . . 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗠𝗲𝗱𝗶𝗮 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝗻 𝟮𝟬𝟮𝟱 The TV advertising world is evolving rapidly, but don't count linear TV out just yet. While digital platforms are gaining ground, 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗩 𝘀𝘁𝗶𝗹𝗹 𝗽𝗮𝗰𝗸𝘀 𝗮 𝗽𝘂𝗻𝗰𝗵. Here's what you need to know to stay ahead of the game: 𝗟𝗶𝗻𝗲𝗮𝗿 𝗧𝗩'𝘀 𝗘𝗻𝗱𝘂𝗿𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 Despite challenges, linear TV remains a powerhouse for advertisers: 🔥𝗠𝗮𝘀𝘀𝗶𝘃𝗲 𝗥𝗲𝗮𝗰𝗵: Linear TV still reaches 72% of adults monthly. 🔥𝗟𝗶𝘃𝗲 𝗘𝘃𝗲𝗻𝘁 𝗗𝗼𝗺𝗶𝗻𝗮𝗻𝗰𝗲: It's unbeatable for major events like sports and breaking news. 🔥𝗕𝗿𝗮𝗻𝗱 𝗦𝗮𝗳𝗲𝘁𝘆: Offers a controlled, professionally regulated environment. 🔥𝗨𝗻𝘀𝗸𝗶𝗽𝗽𝗮𝗯𝗹𝗲 𝗔𝗱𝘀: Guaranteed viewership in an era of ad-avoidance. 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 Smart advertisers are evolving their strategies: 🎯𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Leverage new technologies for more precise audience segmentation. 🎯𝗖𝗿𝗼𝘀𝘀-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Combine linear TV with digital and CTV for maximum impact. 🎯𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗧𝗩: Embrace automated buying for greater efficiency and flexibility. 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗟𝗶𝗻𝗲𝗮𝗿 + 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 The future is about synergy. Here's how to make it work: 💡𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Integrate linear TV with digital strategies for a unified approach. 💡𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Use advanced analytics to optimize campaigns across platforms. 💡𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Tailor messaging to specific audiences, even on linear TV. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 The TV landscape is changing, but 𝗹𝗶𝗻𝗲𝗮𝗿 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝘀 𝗮 𝘃𝗶𝘁𝗮𝗹 𝗿𝗼𝗹𝗲: 📺𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: New tools are emerging to track performance across linear and digital. 𝗔𝗱𝗱𝗿𝗲𝘀𝘀𝗮𝗯𝗹𝗲 𝗧𝗩: Deliver targeted ads to specific households during linear broadcasts. 📺𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: New tools are emerging to track performance across linear and digital. 𝗖𝗹𝗼𝘂𝗱 𝗧𝗩: Access both live and on-demand content through modernized platforms. 📺𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: New tools are emerging to track performance across linear and digital. Remember, while digital is growing, linear TV still captures significant ad dollars and viewer attention. By adapting your strategies and embracing new technologies, you can leverage the best of both worlds to drive results for your brand.   𝗦𝗮𝗹𝗲𝘀, 𝗔𝗴𝗲𝗻𝗰𝘆, & 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 . . . how is your organization approaching the upfront season? What are you looking for? Tell me in the comments! #upfront #newfront #dtc #d2c #ecommerce #lineartv #CTV #streaming

𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝘃𝘀. 𝗧𝗩 𝗥𝗮𝘁𝗶𝗻𝗴𝘀: 𝗔𝗿𝗲 𝗪𝗲 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗡𝘂𝗺𝗯𝗲𝗿𝘀? Marketing leaders, let's talk about how we measure video performance. A recent 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗧𝗶𝗺𝗲𝘀 article on TV ratings vs. streaming got me thinking: are we 𝘵𝘳𝘶𝘭𝘺 capturing value in today's media landscape? 𝗡𝗶𝗲𝗹𝘀𝗲𝗻 has been the gold standard for decades, but is it still relevant? Consumers are binging on phones while online shopping. The article highlights the decline in TV viewership while streaming soars. Yet, the industry struggles to compare the two. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝘁𝗼 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗹𝗶𝗸𝗲: 🚧 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗥𝗲𝗺𝗮𝗶𝗻𝘀 𝗮 𝗛𝘂𝗿𝗱𝗹𝗲: Linking TV ads to sales is tough. Streaming should be easier, but data is fragmented. 💡𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Brand awareness is great, but how does it drive revenue? We need metrics that show conversions. 🥇𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗪𝗶𝗻𝘀: This measurement gap is an opportunity for data-driven brands. Experiment, focus on outcomes, and gain an edge. 🗝️𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Streaming isn't just "TV on the internet." It needs a different measurement approach. Stop focusing on legacy metrics and start focusing on what drives sales. Is your audience buying? What do you think? Share your thoughts in the comments! #performancemarketing #videoadvertising #streaming #dtc #attribution #marketingstrategy

💘 𝗟𝗼𝘃𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗱 𝗚𝗮𝗺𝗲: 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗧𝗵𝗮𝘁 𝗦𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗧𝗲𝘀𝘁 𝗼𝗳 𝗧𝗶𝗺𝗲 💘 This 𝗩𝗮𝗹𝗲𝗻𝘁𝗶𝗻𝗲'𝘀 𝗗𝗮𝘆, let's celebrate the 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 that make our industry thrive! I'm not talking about office romances (generally those aren't long-term LOL) – I mean those 𝗿𝗼𝗰𝗸-𝘀𝗼𝗹𝗶𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 that have weathered trends, tech shifts, and TikTok dance crazes. Here are a few heartwarming examples: ♥️ BBDO Worldwide & GE: A 100-year love affair that's still going strong ♥️ Wieden + Kennedy & Nike: Just Doing It together since 1982 ♥️ McCann & The Coca-Cola Company: Refreshing the world (and each other) since 1955 Now it's your turn! In the comments, share: 💘 Your longest-standing client relationship 💘 One key to making it last 𝗟𝗲𝘁'𝘀 𝘀𝗽𝗿𝗲𝗮𝗱 𝘀𝗼𝗺𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗹𝗼𝘃𝗲 and learn from each other's success stories! 𝗛𝗮𝗽𝗽𝘆 𝗩𝗮𝗹𝗲𝗻𝘁𝗶𝗻𝗲'𝘀 𝗗𝗮𝘆, everyone! RLB Consulting #AdIndustryLove #ValentinesDay #AgencyLife #ClientRelationships

🔍 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗮𝘇𝗲: Unlocking Growth for E-commerce Brands In today's digital landscape, 𝘁𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝘀 𝗮 𝘀𝘁𝗮𝗴𝗴𝗲𝗿𝗶𝗻𝗴 𝟱𝟲 𝘁𝗼𝘂𝗰𝗵 𝗽𝗼𝗶𝗻𝘁𝘀 across various platforms. For e-commerce brands and performance marketing agencies, this 𝗳𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 𝗯𝗼𝘁𝗵 𝗮 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗮𝗻𝗱 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Let's dive into how 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗮𝗻 𝗯𝗲 𝘆𝗼𝘂𝗿 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵! 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲𝗹𝘀 Understanding which channels are driving conversions is crucial for optimizing ad spend and maximizing ROI. Here's a quick rundown of some key attribution models: 𝗙𝘂𝗹𝗹–𝗽𝗮𝘁𝗵: The heavyweight champ, tracking every interaction from first touch to conversion. 𝗟𝗶𝗻𝗲𝗮𝗿: The equalizer, giving credit to all touch points. 𝗧𝗶𝗺𝗲 𝗱𝗲𝗰𝗮𝘆: The recency bias, favoring interactions closer to conversion. 𝗪-𝘀𝗵𝗮𝗽𝗲𝗱: The milestone marker, emphasizing first visit, lead generation, and final sale. 𝗨-𝘀𝗵𝗮𝗽𝗲𝗱: The bookend approach, focusing on first and last interactions. 𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗔𝗹𝗹𝘆 There's no one-size-fits-all solution. The best model depends on your unique business needs: 💡Short sales cycle? Linear or U-shaped might be your go-to. 💡Complex customer journey? Consider full-path or custom models. 💡Focused on nurturing? Time decay could be your best bet. Remember, 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹 𝗶𝘀 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻. By leveraging the right attribution model, you can visualize the entire customer journey, prioritize your budget, and make data-backed decisions that drive real results. 𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝘀𝘁𝘂𝗰𝗸? Let's chat. I help brands navigate this complex landscape and guide them through the process of selecting and implementing the perfect attribution strategy for their needs. I can help you, too. DM me or reach me here: [email protected] RLB Consulting #PerformanceMarketing #AttributionStrategy #EcommerceGrowth #DataDrivenMarketing

🚀 𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝘀𝘁𝗼𝗿𝘆? 🚀 As a growth strategist working with e-commerce brands, I've seen this scenario play out time and time again: Your Facebook campaigns are crushing it. ROAS is through the roof. CTRs are off the charts. 𝗕𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲? 𝗜𝘁'𝘀 𝗵𝗶𝘁 𝗮 𝗽𝗹𝗮𝘁𝗲𝗮𝘂. Here's the hard truth: As your brand scales, the relationship between marketing outcomes and business outcomes can break down. 𝗪𝗵𝘆? 1. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗮𝘁𝘂𝗿𝗮𝘁𝗶𝗼𝗻: You're reaching the same people over and over. 2. 𝗗𝗶𝗺𝗶𝗻𝗶𝘀𝗵𝗶𝗻𝗴 𝗿𝗲𝘁𝘂𝗿𝗻𝘀 𝗼𝗻 𝗿𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Converting 100% of your current customers isn't enough. 3. 𝗠𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: Strong ROAS doesn't always mean real growth. It's time to shift gears. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗳𝗼𝗿𝘄𝗮𝗿𝗱-𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻: - 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆: Measure the true lift your marketing creates. - 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝘃𝘀. 𝗧𝗔𝗠: Are you reaching new segments or just preaching to the choir? - 𝗕𝗿𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: Consider purchase intent and brand association for long-term success. 𝗗𝗼𝗻'𝘁 𝗹𝗲𝘁 𝘀𝘁𝗮𝗴𝗻𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝘁𝗰𝗵 𝘆𝗼𝘂 𝗼𝗳𝗳 𝗴𝘂𝗮𝗿𝗱. If you're ready to break through your growth ceiling and align your marketing strategy with real business outcomes, 𝗹𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀? Drop them below! 👇 RLB Consulting #MarketingStrategy #EcommerceGrowth #PerformanceMarketing

🏈 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝟮𝟬𝟮𝟱 𝗔𝗱 𝗥𝗼𝘂𝗻𝗱𝘂𝗽: 𝗖𝗼𝗺𝗲𝗱𝘆, 𝗡𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮, 𝗮𝗻𝗱 𝗦𝘁𝗮𝗿 𝗣𝗼𝘄𝗲𝗿𝗅 🌟 The big game's commercials brought laughs, tears, and plenty of celebrity cameos. ADWEEK has listed their top ads (also: their 5 worst, in a separate post). My favorite (the commercial, not the beer) was Michelob Ultra's "The Ultra Hustle" with Catherine O'Hara and Willem Dafoe hilariously schooling young athletes in pickleball. (𝘛𝘰 𝘣𝘦 𝘧𝘢𝘪𝘳, 𝘵𝘩𝘦𝘳𝘦 𝘮𝘢𝘺 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘨𝘳𝘦𝘢𝘵 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭𝘴 𝘭𝘢𝘵𝘦, 𝘣𝘶𝘵 𝘐 𝘰𝘷𝘦𝘳𝘥𝘪𝘥 𝘪𝘵 𝘰𝘯 𝘮𝘺 𝘔𝘐𝘓'𝘴 𝘴𝘶𝘨𝘢𝘳 𝘤𝘰𝘰𝘬𝘪𝘦𝘴 𝘢𝘯𝘥 𝘮𝘪𝘴𝘴𝘦𝘥 𝘵𝘩𝘦 4𝘵𝘩 𝘲𝘶𝘢𝘳𝘵𝘦𝘳 𝘥𝘶𝘦 𝘵𝘰 𝘢𝘯 𝘦𝘱𝘪𝘤 𝘴𝘶𝘨𝘢𝘳 𝘤𝘳𝘢𝘴𝘩). What was your favorite ad this year? Did any of these resonate with your brand? Let me know in the comments. RLB Consulting #SuperBowl2025 #AdvertisingInsights #BrandStrategy #CreativeMarketing

🏈 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗚𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗙𝗮𝗻 🏆 As a sports enthusiast 🤓, ad geek 📺, snack connoisseur 🍕, and halftime show fan, the Super Bowl presents a unique challenge for me: how do I watch everything I want to see in real-time while refilling snacks, refreshing drinks, and fitting in bio breaks? Pausing the action creates a snowball effect because there is nothing to fast-forward through and you could end up watching until midnight! GAH!!! Here are some tips that I have carefully tested to help you enjoy every play, ad, and halftime moment without going hungry/thirsty/wetting your pants: 𝗦𝗻𝗮𝗰𝗸 & 𝗗𝗿𝗶𝗻𝗸 𝗛𝗮𝗰𝗸𝘀 🍔🥤 💡Pre-Game Prep: Batch-make easy-grab snacks (sliders, tots, DIY nacho bar). Use divided trays. 🍽️ 💡Hydration Strategy: 1:1 ratio of water to alcohol. Cooler under the table for quick refills. 🧊 💡Hands-Free Fuel: Skewered meatballs, veggie cups with dip, football-shaped pizzas. 🥘 𝗕𝗶𝗼 𝗕𝗿𝗲𝗮𝗸 𝗧𝗮𝗰𝘁𝗶𝗰𝘀 🚽 💡Halftime MVP Break: Use the 15-minute window of game commentary preceding the halftime show (around 8-8:30 PM ET) wisely. ⏱️ 💡Ad-Break Intel: Skip pre-released ads, target less hyped commercial breaks. 🕵️♂️ 💡Speed-Run Training: 90-second bathroom dash (set a timer!). 🏃♂️💨 𝗧𝗲𝗰𝗵 𝗧𝗶𝗽𝘀 📱 💡Buffer-Proof Streaming: Tubi (free 4K) or Fox Sports App with VPN. Pre-test your setup. 🖥️ 💡Optimize Visuals: Use Filmmaker Mode, not Sports Mode. 🎬 Team Tactics 🤝 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝗠𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗗𝗿𝗲𝗮𝗺 𝗪𝗼𝗿𝗸 (shout out to my friend, Edward Graft!)📣 💡Assign Roles: Rotate "Snack Refiller" and "Drink Runner" duties each quarter. 🔄 💡Ad Bingo: Keep engaged with prop bets on commercial themes. 🎰 𝗠𝗼𝗻𝗱𝗮𝘆 𝗦𝘂𝗿𝘃𝗶𝘃𝗮𝗹 😴 💡Electrolyte Chug: Post-game hydration is key. 💧 💡Email Template: "Recovering from touchdown celebrations 🏈 – back Tuesday!" 📧 Remember, on Super Bowl Sunday, nachos count as a balanced diet. Game on! 🧀🌮🥑 RLB Consulting #FridayFun #SuperBowl

🚀 𝟮𝟬𝟮𝟱 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝗱𝗴𝗲𝘁 𝗧𝗿𝗲𝗻𝗱𝘀: 𝗪𝗵𝗲𝗿𝗲 𝗦𝗺𝗮𝗿𝘁 𝗕𝗿𝗮𝗻𝗱𝘀 𝗔𝗿𝗲 𝗣𝗹𝗮𝗰𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗕𝗲𝘁𝘀 The advertising landscape is evolving faster than ever—here’s how leading brands are navigating it 🔍: 📺 Traditional Media’s Surprising Resilience • Linear TV saw a 3% spend boost in 2024 (thanks, Olympics & political ads 🏛️).  • Local radio remains a stealth weapon for hyper-targeted reach. 🌐 Blurred Lines: Traditional vs. Digital • OTT/streaming is redefining TV ads with laser-focused targeting. • Hybrid strategies (think digital-OOH or podcast ads) are now non-negotiable. 🔥 Digital Dominance • Paid search, mobile, and social are king for ROI-driven campaigns. Why? Seamless engagement + measurable conversions = marketer gold.  • Industries like automotive, QSRs, and software are doubling down here. 🤖 AI’s Double-Edged Sword • Automation is freeing teams from grunt work (good!), but AI-generated search answers are squeezing ad visibility (watch out 👀). 🎯 Your Move? The winners aren’t picking “digital” OR “traditional”—they’re mastering both with omnichannel agility. 👉 Drop a comment: Which 2025 trend are you betting on? (P.S. If your media mix feels stuck, let’s chat—I help brands untangle these knots daily.) RLB Consulting #MediaStrategy #PerformanceMarketing #DigitalAdvertising #GrowthMarketing