Rainforest

Who really benefits from instant onboarding? (Hint: it's not merchants) Get the unexpected answer in today's episode of The Payments Strategy Show. Becky Kopplin interviews Joshua Silver on the most surprising situations he countered as a payments strategy consultant, shiny objects to avoid, and the embedded payments go-to-market playbook that works for vSaaS companies right now. They covered: ⭐ Why adoption is the ultimate payments KPI (focus on this if you want to drive massive revenue with embedded payments). ⏩ A counterintuitive merchant onboarding flow to avoid unexpected funding holds, additional verification requests, and service interruptions. 🛒How a cluttered checkout experience with too many choices can lead to decision paralysis and abandoned carts. 💰 The trendy pricing strategy that hurts adoption and margin, and why a simple pricing model wins every single time. 🚙 What software companies can learn from Uber to make embedded payments an obvious “yes”. Listen to the whole episode on Spotify, Apple Podcasts, or your favorite podcast platform!

RoadSync reduced chargebacks by 55% for their towing, repair, and warehouse customers! Find out exactly how they did it ⬇️ (link in first comment)

In 2023, credit card chargebacks cost U.S. businesses an estimated $243 billion. The primary driver of credit card chargebacks is friendly fraud, accounting for up to 75% of all chargebacks. A smaller but significant percentage of chargebacks are caused by stolen credit card numbers. 3D Secure (3DS) can reduce both by verifying that the purchaser is an authorized cardholder. We’ve embedded 3DS into the Rainforest product so platforms can add and manage it with minimal code. Learn more ⬇️

🎊 Founder and CEO Joshua Silver is one of Key Executives Top 25 Tech CEOs of Atlanta for 2025 🎉 See the full list ⬇️

Why do 85% of integrated/embedded payment offerings fall short of their revenue goals? Brian Abernethy and Joshua Silver examine this question in the latest episode of The Payments Strategy Show. They discuss: 🚫 One huge mistake SaaS companies make when choosing a payments provider, and how to avoid it ✍️ Specific contract terms to demand, and terms to reject, when negotiating with your payments provider 📊 The essential tension between take rate and adoption, and when to prioritize each ✅ How to boost attach rates by positioning on-platform payments as the default choice 🏆 Why the most successful SaaS companies don't bury payments under finance or product, and how to structure the org for success Listen to the full episode on Spotify, Apple Podcasts, YouTube, and most podcast platforms!

🎉 Rainforest's Stacee Birdsong is one of Electronic Transactions Association's Forty Under 40 🎊 Stacee is Director of Product and Engineering at Rainforest. She has scaled payment systems and fintech teams through billions of dollars in processing volume annually. Stacee was one of the first engineers at Rainforest and has impacted every part of our world-class product. 🏆 Congratulations!!! 🌟💫

Do you know a vertical SaaS leader who wants to grow payments volume and margin? Rainforest Founder/CEO Joshua Silver and Head of Revenue Aaron Steinberg will be at Fintech Meetup, and they’re offering a few complimentary payment strategy reviews for vertical SaaS platforms! They can: 🔍 Identify any weak links in your payments technology or merchant experience that might be hindering adoption 📊 Evaluate your payments pricing, position, and GTM strategy and highlight any opportunities to increase adoption or margin 🚀 Prescribe the exact steps to optimize payments for growth - specific to your core product DM “fintech meetup” to Aaron Steinberg to reserve your spot! P.S. VC and PE firms, we're happy to discuss payments strategy for your portfolio companies

How do some vSaaS platforms drive massive growth with embedded fintech? While other, similar platforms embrace the same fintech technologies but don't see the same results? Joshua Silver and Matt Brown tackle this question in the latest episode of The Payments Strategy Show. They examined: 💰 Why payments should be the first embedded fintech product for almost every vSaaS (hint: customers love to get paid). ⚙️ How SaaS platforms can become the system of record by managing workflows, data, and financial transactions all in one place. 🚀 Where platforms can find additional growth beyond the typical scope of business management SaaS and embedded fintech 🔍 How nuanced details in pricing and risk management can make or break an embedded fintech offering 🤝 The critical importance of prioritizing customers and vertical-specific needs over one-size-fits-all playbooks Listen now on Spotify, Apple, or your favorite podcast platform 🎧

🏆 Thrilled to share that Rainforest was awarded Best Payment Technology Innovation USA 2025 by GFM Review 🎉 The GFM Review awards consider "a wide range of criteria such as Transparency, Corporate Governance, Sustainability, Volume of Transactions, Innovation, Fintech and Customer Service." We're proud of what we're building at Rainforest and honored to be recognized!

🏆 Thrilled to share that Rainforest was awarded Best Payment Technology Innovation USA 2025 by GFM Review 🎉 The GFM Review awards consider "a wide range of criteria such as Transparency, Corporate Governance, Sustainability, Volume of Transactions, Innovation, Fintech and Customer Service." We're proud of what we're building at Rainforest and honored to be recognized!