PublicRelay

The era of data-driven communications is here. But, are you using the right data to drive real impact? On March 26th, senior comms leaders in #Houston will gather for a closed-door roundtable to explore how data is reshaping corporate communications. This candid, peer-led discussion will center on: ✔️ Moving from reactive to proactive strategies with smarter analytics ✔️ Cutting through the noise: what metrics actually matter? ✔️ Aligning communications efforts with broader business objectives If you're a CCO or senior comms leader navigating these challenges, and you're near Houston, this conversation is for you. Request your invitation now > https://lnkd.in/e7U-wqp2

When it comes to #geopolitics, when should companies take a stand, and when is silence a smarter strategy? Corporate engagement in geopolitical issues is a high-risk, high-reward game. The media’s response can make or break your #reputation, and as our analysis reveals, showing favoritism on a polarized issue often results in negative sentiment. In this clip, we briefly dive into one aspect of the media’s reaction to #CorporateAdvocacy on geopolitical matters and what it means for communicators navigating these high-stakes conversations. 🎥 Watch the full webinar on-demand to gain data-backed insights on balancing stakeholder pressures, mitigating reputational risk, and building a smart engagement strategy > https://lnkd.in/e5nMwTgK

Quick Service Restaurants are locked in an escalating cycle of promotional battles, as seen in recent media trends. With each major promotion, competitive ripple effects extend media coverage beyond the initial campaign, proving that value is a conversation that brands must continually engage in. Read our latest blog to learn more > https://lnkd.in/eZQxSa4V

Communicators in the #Charlotte area - don't miss this networking event! Guest hosted by Colleen Herndon Penhall, VP of Global Communications at Albemarle Corporation, participants will discuss ways to reach the right audiences in ways that drive real business impact, exploring: - What content is truly breaking through - Which channels are still effective (or losing relevance) - Which emerging platforms are reshaping engagement strategies Space is limited - claim your seat while it's still available > https://lnkd.in/eECp_zTM

Join our upcoming virtual roundtable to discuss the growing need for #communications leaders to adapt their internal messaging, external engagement, and media strategies to remain effective as global perceptions of American ideals and business values evolve. This discussion will be led by Brad Horn, Associate Dean for Strategic Initiatives at the S.I. Newhouse School of Public Communications at Syracuse University, and will explore how companies can: - Address shifting #sentiment among global partners and employees - Ensure #InternalCommunications align with changing perceptions of globalized operations - Navigate #media opportunities across international markets. Request your invitation to participate here > https://lnkd.in/er3TgY_P

Communicators - don't miss your chance to connect with peers this month! View PublicRelay's upcoming event schedule and register your interest in participating here > https://lnkd.in/djZJwEnn And if you're at The Conference Board's Corporate Communications Conference this week, we'd love to meet up! > https://lnkd.in/eVKXHyhP

Communicators are expected to be strategic business drivers, but proving that value is an ongoing, evolving challenge. Throughout February, senior comms leaders joined PublicRelay roundtables to discuss some of the biggest issues shaping the industry today: 🔹 The delicate balance of reputation management 🔹 The changing media landscape - who are the new power players? 🔹 The measurement dilemma (are we still tracking what matters?) Read the full takeaways from last month's roundtables to see where comms is headed next. Then, join the conversation at an upcoming PublicRelay event! See upcoming events and request your invite today > https://lnkd.in/djZJwEnn And if you're struggling proving the value of communications in your organization, reach out to PublicRelay; we're here to help. #Communications #PublicRelations #MediaStrategy #CorporateReputation #PRMeasurement

A communicator’s job is part strategist, part storyteller, part soothsayer. Yesterday evening, senior leaders in Washington, D.C. gathered to tackle just a few of the evolving complexities of the Communications role: 🗣️ Guiding the CEO: How do you counsel leadership on what is "safe" to say without dulling the message? 🌍 Geopolitics & Reputation: How do global events shape not just what we say, but what we choose not to say? 📰 The Press Release, Reimagined: In an era where news spreads faster than we can control, what is the press release’s real purpose? The world is shifting. Communications leaders aren’t just responding; they’re anticipating, adapting, and defining the role of corporate voice in an era of heightened scrutiny. A huge thank you to everyone who contributed to this discussion, and to Darren Sleeger and Jerry Sullivan for hosting on behalf of PublicRelay! #ExecutiveCommunications #CorporateReputation #MediaStrategy

#QSR comms teams are in a high-stakes game of staying relevant and resonating with cost-conscious consumers. Read further analysis from PublicRelay's SVP of Insights and Analytics, Azhar Unwala, below.👇

Many communicators are ditching #SentimentAnalysis, frustrated by its inaccuracy and oversimplification. Others stick with it, taking a “good enough” approach that might not be good enough. But here’s the real question: What if sentiment analysis worked the way it should? ✔ What if it helped you pinpoint which journalists to build relationships with? ✔ What if it revealed why some announcements land and others flop? ✔ What if it could prove the impact of communications on business outcomes? When done right, sentiment is an early warning system, a strategy driver, and a way to demonstrate the real value of Communications. So, instead of asking whether sentiment still matters, ask: What could you do if you had sentiment you could #trust? Read the full blog here > https://lnkd.in/eEPbqSrU