Hello, PR Pro! Your definitive guide to staying ahead of the curve in PR trends has arrived: ready to download, implement, and help you make 2025 your best year yet. While we can’t guarantee total success (we all love PR for its unpredictability!), we provide tools and insights that truly make a difference: ✅ Key findings from our latest industry survey ✅ Trends and anti-trends redefining the future of PR ✅ A cheat sheet loaded with workflows, checklists, and comparisons ✅ Actionable tips from PR experts, created in collaboration with our outstanding partners: • Ari McDaniel (Ari Kill),M.A., Founder & CEO at Black Tech Public Relations Society • Gini Dietrich, Founder of Arment Dietrich, author of Spin Sucks, and creator of the The PESO Model - Spin Sucks • Ashley Mann, PR Professional and Partner at The Colab • Christina Frantom, Internal Communications Lead at Mercedes-Benz U.S. International, Inc. • Fatou B. Barry, Founder of The PR Girl Manifesto, Co-Founder at Hold The PRess • Tiffany Knighten, Founder of Brand Curators • Stephanie Roberts, Head of Global Communications for Hitachi Industrial Equipment Systems Co., Ltd. • Robert Shane Strubhart, Chief of Communications at Spring ISD • Jennifer Berson, Founder of Jeneration PR & Jeneration Academy • Stacey Bollinger, MS, PR & Social Media Account Director at Planit This isn’t just a report—it’s your step-by-step ebook for navigating a fast-evolving PR world. Download it now or save it for later, whenever you’re ready to create your game-changing PR strategy! 👉 https://lnkd.in/gtapVC5U #PRtrends #Prowly
Prowly
Public Relations and Communications Services
Boston, Massachusetts 9,263 followers
Helping PR pros manage media relations by saving time and money on everyday tasks.
About us
Prowly is a public relations software and an all-in-one workflow automation solution for PR professionals that supports users in storytelling, finding the right media contacts, organizing them in a PR CRM, creating press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring and more. Already used by over 7,000 users from more than 70 countries. 💡 💡 💡 Find Your PR Mates and Elevate Your PR Game: Join the PR Collective by Prowly! Connect with like-minded professionals, share insights, and unlock new opportunities in the world of public relations.
- Website
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http://www.prowly.com
External link for Prowly
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Boston, Massachusetts
- Type
- Public Company
- Founded
- 2013
- Specialties
- Public Relations Technology, Public Relations Software, Media Monitoring, Media Database, PR Reports, Newsrooms, Press Release Creator, and Press Release Distributor
Products
![Click here to view Prowly PR Software]()
Prowly PR Software
Public Relations (PR) Software
Prowly is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks. Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthetically pleasing press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring, beautiful coverage reports and more and more. This affordable PR tool was already used by over 7,000 users from more than 70 countries.
Locations
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Primary
Get directions
Boylston St
Boston, Massachusetts, US
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Get directions
Madalinskiego 71
1
Warsaw, Mazowieckie 02-549, PL
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Get directions
Piotrkowska 138/140
Łódź, Łódzkie 90-062, PL
Employees at Prowly
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Deniz G. Kurter
Senior Client Solutions Manager at Prowly (A Semrush Company)
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Sebastian Przyborowski
CEO @ Prowly.com | a Semrush company
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Mile Živković
SaaS SEO and Content Strategy
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Joanna Drabent (she/her)
Board Advisor, Former CEO & Co-founder at Prowly | from Sept 2020 a Semrush company. One of the top startup female founders in Europe | Angel investor
Updates
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The secret weapon of Sandra Torres, Head of On Air? #HyperTargeting. Dive into our latest playbook to discover how Prowly’s unique data helps PR pros connect with the perfect media contacts: https://lnkd.in/djQUds5d Fact: Smarter targeting drives better results 💡
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Is your PR campaign saving the planet or just saving face❓ Greenwashing is a trust killer. Audiences today see through empty promises and demand real action. Christina Frantom, Internal Communications Lead at Mercedes-Benz U.S. International, Inc., says “Transparent storytelling will shape PR in 2025.” 👏 Want to lead the game? Get the PR Trends 2025 report for even more expert tips, checklists, and actionable resources. Link in the pinned post!
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✋ Stop guessing who to pitch and hoping for replies. 👉 Start hyper-targeting your audience instead. Karolina Borak, our Product Marketing Content Specialist, shares how Sandra Torres, Senior VP at Avōq and Head of On Air, uses Prowly’s in-depth audience and traffic data to create pitches that get results.
PR pros, I know that silence in response to your pitches can be deafening. Which is why we’re sharing the story of one PR pro finding her way to build strong relationships with journalists 💪 Her name is Sandra Torres, the Head of On Air, and she’s got a unique new research method that actually makes her pitches click. But we couldn’t give you just another case study or a vague online article. We’ve created a PR Playbook carefully explaining every step to success in precise detail so you can replicate Sandra’s flow. You can read Prowly's PR Playbook here right now 👉 https://bit.ly/4gShwBv I haven’t seen anything like it in the PR space 🧐, so let me know what you think!
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Personalization? Cute. Hyper-personalization? That’s how to get through the noise! Generic pitches won’t cut it anymore. Check out the comparison table and start making the difference. Any successes in this field already? Let the world know, we’d love to hear how you’re tackling it! The full report is still available for download. Unlock next-level strategies, link in the pinned post 📌 #hyperpersonalization #PRtrends
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Big PR goals for 2025? You’ll need big inspiration 💡 From setting ambitious targets to juggling bold ideas and keeping up with trends, it’s a lot. That’s why we’ve pulled together 14 game-changing campaigns that crushed it recently. Swipe through, get inspired, and tell us: what other campaigns should be included❓ Top #PRcampaigns featuring: E.L.F. BEAUTY, Dove, The Coca-Cola Company, Cerave, ASICS, Pinterest, Airbnb, Mattel, Inc., Nike, the LEGO Group, Uber, PepsiCo, The HEINEKEN Company