On the OAAA blog, Place Exchange VP of Marketing, Lynda Liu, outlines the drivers behind programmatic OOH's continued growth based on the findings in the Place Exchange H2 2024 Programmatic OOH Trends Report. Read the blog post and download the full report: https://lnkd.in/eTD_HBxm
Place Exchange
Advertising Services
New York, NY 3,526 followers
Unlock the power of real programmatic OOH
About us
With the power to reach and engage consumers in the physical world through a dynamic array of formats and new technologies, Out of Home (OOH) is growing faster than any traditional advertising medium. But it could never be bought truly programmatically, until now. Buyers have been frustrated with so-called “programmatic” OOH solutions that simply automate the traditional siloed process of buying OOH—requiring separate integrations, separate workflows, and separate creatives—all without the critical benefits of impression-level buying and device-level attribution that drive the real power of programmatic. Place Exchange changes all of that. Our patented technology delivers true real-time bidding, fully unified workflows with other media, support for standard online and mobile IAB creatives, and granular device-level attribution. Programmatic buyers can now buy and measure OOH media in the same way as they do web, mobile, and other digital media, and enjoy the benefits of massive reach, high-impact, always-viewable messaging that reaches consumers in the physical world. All with no bots, no ad blockers, and no unsafe content, and all delivered as a supply-side solution seamlessly integrated with the leading DSPs. For more information, visit www.placeexchange.com.
- Website
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https://www.placeexchange.com/
External link for Place Exchange
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Out of Home, Digital Out of Home, Programmatic Advertising, and Place-Based Media
Locations
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Primary
Get directions
254 W 31st St
7th Floor
New York, NY 10001, US
Employees at Place Exchange
Updates
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The latest edition of the Place Exchange Programmatic OOH Trends Report is out now! The H2 2024 report provides a snapshot of select US programmatic OOH spending patterns within the Place Exchange platform, analyzing delivery across billions of programmatic OOH impressions. Video ads accounted for half of all programmatic OOH spend on video-enabled screens, and the increased spending in the Screen/TV asset category underscore the growing weight of video advertising in Digital OOH. For more insights, download the full report: bit.ly/PXH22024
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Finch Network is a premium digital media network located within bars and restaurants throughout New York, San Francisco, Los Angeles & Miami. Catering exclusively to social environments with long dwell times in urban shopping and business districts, Finch is ideally positioned to help your brand stand out and spark conversations with relevant audiences. Contact us to learn more
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ICYMI: Place Exchange's EMEA & APAC Commercial Director, James Power sat down with 75Media's Jan Vimal and Joel Turner to go beyond the basics of programmatic DOOH 🚀 . Check out the replay below 👇
We help brands strategically plan and activate campaigns that capture real audiences. Last week's webinar, "Programmatic DOOH Demystified: Plan and Activate Your Campaign" went beyond the basics. Full of strategies to help plan and activate successful programmatic (DOOH) campaigns, we shared real-life examples, and had a thought-provoking Q&A session with guest speaker James Power from Place Exchange to answer the questions everyone wants to know. 🎥 If you missed it you can catch the replay here: https://hubs.la/Q035m8V90 #ProgrammaticDOOH #DOOHAdvertising #OOHInnovation #Webinar
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CEN Media Group's digital signage network is programmatically powered by Screenverse. CEN utilizes the cinema lobby and other high-traffic areas as a destination where engaged moviegoers spend quality time before seeing their favorite films. From high-definition poster displays to large-format spectacular video walls placed strategically in cinemas across the country, your brand and message will make a lasting impression on your audience. Ask us about the Place Exchange cinema network, the largest footprint of programmatically-enabled OOH cinema inventory in the U.S.
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Happening tomorrow: Join Place Exchange EMEA & APAC Commercial Director, James Power, as he discusses the power of programmatic DOOH with 75Media's Jan Vimal and Joel Turner. Register below 👇
Final call! We GO LIVE this Thursday with our webinar "Programmatic DOOH demystified: plan and activate your next campaign." Plus! We're excited to welcome James Power from leading supply-side platform (SSP) Place Exchange as guest speaker to join the presenting panel. As Commercial Director, James leads on commercial strategy across demand and supply relationships across EMEA & APAC regions. The details: 👥 Hosts: 75Media’s Jan V., Head of Programmatic and Joel Turner, Commercial Director and guest speaker James Power, Commercial Director EMEA & APAC at Place Exchange 🗓 When: Thursday, January 30th, @3pm 📍 Where: Online ⏱️ Duration: 60 minutes If you’ve been considering joining, now is the time to register and learn practical skills to unlock the full potential of Programmatic DOOH, streamline planning, enhance targeting, and elevate your digital campaigns. It’s easy to join us! Just register here: https://lnkd.in/d3hHaaYH #OOH #DOOH #PrOOH #Programmatic #Webinar #OutdoorAdvertising
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Join Place Exchange at SREday in New York City on February 28th where Place Exchange Site Reliability Engineering Director, Brian Annis, will take the stage to discuss "The Intersection of IoT & SRE" with Ale Paredes of Viam and Jessica Garson of Elastic.
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With the NFL playoffs beginning this weekend, advertisers are gearing up for the Super Bowl 🏈. OAAA leveraged Place Exchange's PerView solution to measure the 4-week reach, frequency, and impressions that would be delivered with a DOOH campaign, based on the same budget as a fleeting Super Bowl TV spot. The result is a blowout for DOOH. Read the full article: bit.ly/dooh_sb_2025
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"PerView is a perfect fit for our needs and a critical enabler of both direct and programmatic sales for our digital and static assets,” said Patrick Sutton, Co-founder and President of PUBLIC. “Not only does it provide tailored, up-to-date measurement for each display in our network, but the rapid turnaround and responsive service are beyond anything else we’ve seen in the industry.” Read more about how PUBLIC is leveraging PerView to deliver dynamic, up-to-date measurement for its entire network of digital and static display. Read the press release: https://lnkd.in/eZF2ybES
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Place Exchange reposted this
"And where real-world context comes into play, digital-out-of-home (DOOH) will play a critical role in bridging the digital and physical worlds that consumers so easily transverse." Place Exchange's Ari Buchalter offers four predictions for how programmatic DOOH can change the advertising landscape in 2025 in a recent op-ed. #adtech #programmatic #DOOH